--- description: Review of Adzooma Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adzooma | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Adzooma](/software/104108/adzooma) # Adzooma Canonical: https://www.softwareadvice.ie/software/104108/adzooma Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/104108/adzooma?page=2) > Adzooma is a PPC management and optimisation platform designed to help businesses, marketers, and agencies manage paid advertising campaigns more efficiently across Google Ads, Microsoft Advertising, and Meta Ads. Built to simplify day-to-day campaign management, Adzooma gives advertisers greater visibility over performance while helping them identify opportunities to improve results, reduce wasted spend, and save time. The platform combines reporting, optimisation recommendations, automated alerts, budget monitoring, and cross-platform management tools in one place, making it easier to stay on top of campaign performance without constantly switching between advertising platforms. Performance Monitoring \& Reporting Adzooma provides clear visibility into campaign performance with PPC reporting tools designed to help users quickly understand how accounts are performing across connected platforms. Track key metrics including spend, clicks, conversions, ROAS, CPA, CTR, and more through easy-to-read dashboards and reports. Optimisation Opportunities The platform continuously analyses connected ad accounts to surface actionable optimisation opportunities. These recommendations help advertisers identify areas for improvement, spot inefficiencies, and take action faster without manually reviewing every campaign. Alerts \& Notifications Adzooma helps users stay proactive with automated and custom performance alerts. Receive notifications when important changes occur, including increases in spend, drops in conversions, budget exhaustion, or unusual account activity. Alerts can be delivered through email or Slack to help teams respond quickly when performance changes. Budget Tracking Track advertising spend and pacing across campaigns with built-in budget monitoring tools. Adzooma helps advertisers stay aware of spend trends and budget usage, reducing the risk of overspending or missed performance issues. Cross-Platform PPC Management Manage multiple PPC accounts across Google Ads, Microsoft Advertising, and Meta Ads from a single platform. Adzooma is designed to simplify multi-account oversight for businesses, freelancers, and agencies managing campaigns at scale. Agency \& Team Features Adzooma includes tools that support agencies and collaborative teams, including multi-account management, branded reporting, shared visibility across accounts, and workflow efficiencies that help reduce manual PPC management tasks. Automation \& Efficiency By centralising reporting, monitoring, alerts, and optimisation insights, Adzooma helps reduce time spent inside individual ad platforms and supports faster, more informed decision-making. A free plan is available for users looking to explore core PPC reporting, monitoring, and optimisation features before upgrading to paid plans. > > Verdict: Rated **4.0/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 22 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: ClickTech Solutions - **Location**: Nottingham, UK - **Founded**: 2013 ## Commercial Context - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Adzooma offers flexible pricing plans for businesses, marketers, and agencies managing PPC campaigns across Google Ads, Microsoft Advertising, and Meta Ads. Plans are available on both monthly and annual billing, with annual subscriptions offering a 20% saving. Free Plan – $0/month Ideal for users getting started with PPC optimisation and performance monitoring. Includes monthly PPC performance reports, opportunity analysis, budget tracking, email and Slack notifications, access to alert templates, and optimisation opportunities. Silver Plan – $69/month Designed for growing businesses and marketing teams that need deeper optimisation insights and proactive account monitoring. Includes weekly PPC reports and opportunity analysis, AI-powered opportunities, custom performance alerts, unlimited ad account connections, and additional SEO and website profiles. Gold Plan – $179/month Built for agencies and advanced advertisers managing multiple campaigns and accounts. Includes daily reporting and opportunity analysis, advanced custom alerts, unlimited SEO and website profiles, unlimited user seats, performance report branding, and priority support. Key features across plans include: • PPC performance reporting • Budget tracking and pacing visibility • Automated and custom performance alerts • Email and Slack notifications • Optimisation opportunities and recommendations • Google, Microsoft, and Meta Ads integrations • Multi-account management A free plan is available, allowing users to explore core functionality before upgrading. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, Dutch, English, Finnish, French, Hebrew, Irish, Italian, Norwegian, Swedish - **Available Countries**: Australia, Canada, Denmark, India, Israel, Italy, Netherlands, New Zealand, United Kingdom, United States ## Features - API - Account Alerts - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Bid Management - Billing & Invoicing - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Click Tracking - Client Management - Collaboration Tools - Conversion Rate Optimisation - Conversion Tracking - Customisable Reports ## Integrations (2 total) - Meta for Business - Slack ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [PPC Software](https://www.softwareadvice.ie/directory/3908/ppc/software) - [Advertising Agency Software](https://www.softwareadvice.ie/directory/4498/advertising-agency/software) ## Alternatives 1. 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The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems. Also - a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We're looking forward to using the Facebook management features in the account as well. Having used other tools previously (Wordstream \& Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts. > > **Cons**: Some of the opportunities presented go aren't necessarily going to help our account. > > Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10. ----- ### "Adzooma is the future of Marketing Automation" — 5.0/5 > **Alexandre** | *2 June 2021* | Business Supplies & Equipment | Recommendation rating: 10.0/10 > > **Pros**: I liked that it was very useful in terms of Marketing Automation. I liked that I am able to talk with my clients directly through the platform and also connect with Google Ads as well. > > **Cons**: There were not cons with Adzooma. Everything through the platform was very helpful. > > It has helped me with doing marketing automation for my own business and others. ----- ### "Adzooma Marketplace review: not as promised, negative option billing" — 1.0/5 > **Alexander** | *17 September 2020* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: The business application was comprehensive and detailed. Nothing else I could really say. > > **Cons**: Numerous promises made about results, but absolutely no contacts. > > There are no Adzooma Marketplace reviews that I can find online, despite the number of agencies that appear to have signed up for it. If their experience is anything like mine, no wonder they're so silent. \[SENSITIVE CONTENT HIDDEN\] from their team, reached out to me on LinkedIn, and presented this new "agency marketplace" where businesses can look up a digital marketing agency of any kind and match it to their needs. He promised the world: highly targeted leads with a great budget, high traffic, and while Adzooma is based in the UK, they insisted that many of their users are in the United States as well -- and the US is my main target audience. Bottom line, he painted this beautiful picture of it as one of the most profitable sources of leads an agency could have. Sounds good, so we sign up for the 30-day trial. In those 30 days with my listing on the marketplace, I did not get a single contact. None. Despite their suggestions, we still did not get anything. The worst part, it took weeks to book a consultation. Weeks after supposedly cancelling my subscription, they still continue charging my card - and they won't let me remove my credit card from my account. This is a negative-option billing system, where a company will do everything to not lose your business. If I'm not mistaken, this practice is illegal in the United States. I get that the marketplace is new, but if it worked, I'm pretty sure it would have a lot more public feedback by now. ----- ### "Adzooma" — 4.0/5 > **Sharry** | *22 November 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It is a very simple software to use as it has a very great user friendly interface. The support team is also great as they are quick to reply as solve any issues that you might have this has really help me get out of situation that had given me a headache. You can also easily intergrate your ad account and manage different campaigns on different platforms under one place. > > **Cons**: I had a few glitches here and there but since they have a great team, all my issues were solve immediately. So for now I don’t have any issues with them but once I have some I will definitely update my review. > > With this software you can easily manage your google ads, Facebook ads and Microsoft ads accounts under one platform. For agencies you can also have multiple accounts for your clients and still manage them under your account. ----- ### "Much easier than Google Ads UI" — 5.0/5 > **Rod** | *5 July 2019* | Real Estate | Recommendation rating: 9.0/10 > > **Pros**: The simplicity of the user interface. Coming from google ads and facebook ads manger, this is much more intuitive > > **Cons**: Can't think of a big con right now. They did have some bug earlier in their process. They seem to have been worked out now ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/104108/adzooma?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/104108/adzooma) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data