---
description: Review of Alexa Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Alexa | Reviews, Pricing & Demos - SoftwareAdvice IE
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Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/4206/competitive-intelligence/software) > [Alexa](/software/104331/alexa-marketing-stack)

# Alexa

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> Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience.


Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search results and site evaluation data.


The audience analysis tool in Alexa Marketing Stack lets marketing professionals gain insights into audience interest and popular categories and perform target keyword research for PPC campaigns. Pricing includes monthly subscriptions and support is provided via FAQs and other online measures.
> 
> Verdict: Rated **4.4/5** by 86 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 86 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Alexa
- **Location**: San Francisco, US
- **Founded**: 1996

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: 7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Categorisation/Grouping
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualisation
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- ROI Tracking
- Real Time Comparisons
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis

## Support Options

- FAQs/Forum
- Chat

## Category

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)
- [SEO Software](https://www.softwareadvice.ie/directory/3505/seo-platform/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)

## Alternatives

1. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2329 reviews)
2. [Google Alerts](https://www.softwareadvice.ie/software/181066/google-alerts) — 4.7/5 (315 reviews)
3. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (261 reviews)
4. [Hermix](https://www.softwareadvice.ie/software/410956/hermix) — 4.7/5 (99 reviews)
5. [Ahrefs](https://www.softwareadvice.ie/software/64773/ahrefs) — 4.7/5 (585 reviews)

## Reviews

### "Great interactive" — 5.0/5

> **Kim** | *15 June 2021* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.
> 
> **Cons**: Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.
> 
> I am not having to be on my phone all the time looking for prices.

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### "Not my first choice for Market Intelligence" — 4.0/5

> **Verified Reviewer** | *8 March 2023* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.
> 
> **Cons**: Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence

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### "Alexa Ranking" — 2.0/5

> **Majed** | *17 January 2022* | Media Production | Recommendation rating: 1.0/10
> 
> **Pros**: so popular and data availablity for long time
> 
> **Cons**: Lake of detailed analytics, no integration with third-party tool
> 
> It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

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### "This is an effective tool to understand and improve traffic." — 5.0/5

> **Emeka** | *1 May 2018* | Higher Education
> 
> **Pros**: The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.
> 
> **Cons**: The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

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### "A must have tool to keep up with the competition" — 5.0/5

> **Jamey M.** | *17 December 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.
> 
> **Cons**: There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/104331/alexa-marketing-stack)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/alexa-marketing-stack-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/104331/alexa-marketing-stack> |
| en-GB | <https://www.softwareadvice.co.uk/software/104331/alexa-marketing-stack> |
| en-IE | <https://www.softwareadvice.ie/software/104331/alexa-marketing-stack> |
| en-NZ | <https://www.softwareadvice.co.nz/software/104331/alexa-marketing-stack> |
| fr | <https://www.softwareadvice.fr/software/104331/alexa-marketing-stack> |

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