---
description: Review of Alexa Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Alexa | Reviews, Pricing & Demos - SoftwareAdvice IE
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Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/4206/competitive-intelligence/software) > [Alexa](/software/104331/alexa-marketing-stack)

# Alexa

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> Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience.


Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search results and site evaluation data.


The audience analysis tool in Alexa Marketing Stack lets marketing professionals gain insights into audience interest and popular categories and perform target keyword research for PPC campaigns. Pricing includes monthly subscriptions and support is provided via FAQs and other online measures.
> 
> Verdict: Rated **4.4/5** by 86 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 86 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Alexa
- **Location**: San Francisco, US
- **Founded**: 1996

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: 7-day free trial, requires credit card.
Essentials: $99/month
Advanced: $149/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualisation
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- ROI Tracking
- Real Time Comparisons
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis
- Web Traffic Reporting

## Support Options

- FAQs/Forum
- Chat

## Category

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)
- [SEO Software](https://www.softwareadvice.ie/directory/3505/seo-platform/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)

## Alternatives

1. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (251 reviews)
3. [Hermix](https://www.softwareadvice.ie/software/410956/hermix) — 4.7/5 (99 reviews)
4. [Google Alerts](https://www.softwareadvice.ie/software/181066/google-alerts) — 4.7/5 (315 reviews)
5. [Ahrefs](https://www.softwareadvice.ie/software/64773/ahrefs) — 4.7/5 (581 reviews)

## Reviews

### "Alexa is good but could be more intuative." — 5.0/5

> **Bennaire** | *8 July 2022* | Writing & Editing | Recommendation rating: 8.0/10
> 
> **Pros**: I love the ability to control devices individually or as a group.
> 
> **Cons**: I dislike the redunduncy Of the setup process.
> 
> I use the Alexa app mostly to control my smart home devices, and music.

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### "Great interactive" — 5.0/5

> **Kim** | *15 June 2021* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.
> 
> **Cons**: Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.
> 
> I am not having to be on my phone all the time looking for prices.

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### "Alexa Ranking" — 2.0/5

> **Majed** | *17 January 2022* | Media Production | Recommendation rating: 1.0/10
> 
> **Pros**: so popular and data availablity for long time
> 
> **Cons**: Lake of detailed analytics, no integration with third-party tool
> 
> It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

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### "This is an effective tool to understand and improve traffic." — 5.0/5

> **Emeka** | *1 May 2018* | Higher Education
> 
> **Pros**: The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.
> 
> **Cons**: The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

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### "Alexa for personal use" — 5.0/5

> **Deborah** | *8 July 2021* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months).  I love using it primarily for music, but am still learning the various skills available.
> 
> **Cons**: Be aware of what comes checked as "on" vs. what YOU want on.  For example, Sidewalk may be turned on by default and I did not want that set to on.  In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.
> 
> Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/104331/alexa-marketing-stack)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/alexa-marketing-stack-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/104331/alexa-marketing-stack> |
| en-GB | <https://www.softwareadvice.co.uk/software/104331/alexa-marketing-stack> |
| en-IE | <https://www.softwareadvice.ie/software/104331/alexa-marketing-stack> |
| en-NZ | <https://www.softwareadvice.co.nz/software/104331/alexa-marketing-stack> |
| fr | <https://www.softwareadvice.fr/software/104331/alexa-marketing-stack> |

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