About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
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Mailchimp Software - MailChimp customer profile
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Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
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Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

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Browse Mailchimp Reviews

17,348 of 17,348 reviews
Sort by:
John
John
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/1/2025

Mailchimp - Best Email Automation

I use Mailchimp for the email automation, & it fulfills my requirement so well. For any events that we do, Mailchimp helps us to send email campaigns.

Pros

Mail campaigns in Mailchimp are seamless. Email automation is robust, & the integration with social media platforms is so good.

Cons

Mailchimp templates are not customizable like its competitors. They should improve on that.

Tracy
  • Industry: Nonprofit Organisation Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/1/2025

Mailchip Free Version

I am very happy using Mailchimp for my small non-profit and am currently using the free version which meets our needs currently. As we expand, we may upgrade, and we are exploring switching our website to Mailchip as well. Currently we have a popup on our website that lets people sign up for our Mailchip newsletter, which is a great tool.

Pros

I like having all of my contacts in once place, and it keep track of my newsletters, plus it integrates with social media like Facebook and Instagram. Also that it tracks opens and clicks for any campaigns you send out.

Cons

The user interface can be a little confusing to edit newsletters, since it's not actually done in the screen where the preview is, it's done in a text box on the side, which makes sense because you can change font color, size and type there. I just always automatically want to click on the preview to make changes.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

It's been a while, but I know I thoroughly researched before settling on Mailchimp and am very happy with what it does for the price (free).
Justin
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
4
Customer Support
1

2
Reviewed on 2/1/2025

Industry standard tool which works well but pricing policy is counter to expanding your...

Pros

MailChimp is in the industry standard for marketing email, and they do have a refined interface for creating templates and sending mail. Reports are also good.

Cons

Their pricing policy discourages companies like ours from building and expanding clients. The pricing is predicated on number of contacts so the more contacts you have, the more you pay! Not usage based like how many marketing messages sent! We don't earn revenue by having lots of contacts - we earn revenue when a contact purchases thus when they respond to a marketing message. We shouldn't pay just to store contacts in MailChimp.

Alternatives Considered

Brevo

Reasons for Switching to Mailchimp

They were the industry standard product at the time.
Bonnie
  • Industry: Nonprofit Organisation Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
3
Customer Support
2

4
Reviewed on 10/2/2025

Excellent for Simple Emails, Overcomplicated as a Budding CRM

On the whole, since we're just using it for email marketing to specific groups, it's been decent. Particularly since non-technical users can use that functionality. But when it comes to trying to use other functions, ever since the merger with Intuit, it's been harder to use.

Pros

Mailchimp has a simple builder that makes it usable by any of our staff to quickly build and deploy an email.

Cons

Over the years, Mailchimp has tried to become a CRM, as a result, the admin ui has become quite painful and hard to navigate. Things are not where you would expect them to be. It's like they kept building out to a house without thinking about how all the rooms connected.

Alternatives Considered

Emma by Marigold

Reasons for Switching to Mailchimp

We were looking for a solution for some of our less technically-inclined users for some specific segments and Mailchimp hits that spot for us.
Daryl
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 3/1/2025

MailChimp out done by Mailpoet

I used MailChimp for multiple clients over a 6 year period. Since then I have switched over to MailPoet, which has a robust out of the box set up, and very easy to teach end users.

Pros

It started off as a great utility for doing email campaigns and collecting your customer base info.

Cons

As Mailchimp evolved, it turned into a money pit for any type of good functionality.

Verified Reviewer
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 10/1/2025

Powerful tool Yet Pricey for Growing Businesse.

My experience with Mailchimp was very nice. It is a solid choice for small to medium-sized businesses due to its ease of use, variety of features, and scalability.

Pros

1- Mailchimp has a User-Friendly Interface.
2- Mailchimp offers a variety of customizable email templates.
3- Mailchimp offers free plan includes basic features like email marketing to up to 500 subscribers.

Cons

1- Mailchimp’s can get expensive as your subscriber list grows.
2- Sometimes customer support can be slow.

Harrison
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 30/1/2025

First in class

I have had a great experience with Mailchimp. I have tried many email clients, and this is hands down the best. I had a scary instance recently where another one of my users deleted a whole audience, and support helped me recover everything within 20 minutes. Couldn't be happier.

Pros

I love how easy it is to design emails and set your audiences. Their "Tags" feature is another one I use all the time.

Cons

Finding what you are looking for can be cumbersome if you are looking for something a little more particular. However, I have found that what I am looking for is usually always there somewhere. Their help desk is excellent as well, so you never have to be stuck for long.

Jace
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 16/12/2024

Reach the right audience with your email campaigns

I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.

Pros

We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.

Cons

It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.

Sarp
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/1/2025

Outstanding email marketing tool

Pros

Great interface and the vast options to edit emails.

Cons

The interface could be slow at times depending on internet speed.

Alternatives Considered

Klaviyo

Reasons for Switching to Mailchimp

We used mailchimp in a different company and it had user friendly interface and fast deployment. So we went with it again for my client.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 10/1/2025

User friendly email marketing tool

Overall experience of this software was good because it offers robust platform for email marketing, etc.

Pros

It has user friendly interface and it gives user free tier and it is easy to integrate with other platforms like Shopify etc

Cons

It does not provide advance features in free plan

Pamela
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 26/11/2024

MailChimp: Targeted Marketing Excellence

By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very powerful, with automation features helping to develop focused and personalized campaigns for specific audiences. We have leveraged the powerful analytical capabilities and testing tools to maintain marketing optimality constantly.

Pros

The audience segmentation at the individual level, sophisticated analytics, or lack of these features makes MailChimp stand out from the competitions. Customer Journey Builder in this platform enables complex automation depending on customers behavior, and the artificial intelligence of content optimization can advise the best time for sending emails and approximate the campaign's outcome.

Cons

The campaign duplication could be improved, especially to allow easy handling of sequences in the automation process. Sometimes the reporting interface might lack more details on customer conversion for specific customer portraiture.

Adrian
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Functionality
5
Ease of Use
5
Customer Support
3

3
Reviewed on 14/8/2024

Mailchimp Review

Overall it was a two-sided experience. We liked the application and features but were disappointed by the price and the restrictions. Mailchimp has a very good user experience at the application level but there is too much control on how we want to market our products. Unless they adjust we would not return using their product.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.
Stephen
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/7/2024

Mailchimp is one of the best autoresponders in the business.

My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Pros

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.
simon
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 7/6/2024

Good Value Email Marketing

great software which were happy using for our campaigns, simple to read and use and delivers the results you want. Happy customer

Pros

price point was fair compared to others, the simple to use system was the main thing we like meaning anyone in the company can setup campaigns with ease

Cons

shopify intgration at the start was very intimitent however mailchimp soon got that working again

Alternatives Considered

Dotdigital

Reasons for Switching to Mailchimp

mail chimp was for our size business and fitted the budget better
Alec
  • Industry: Glass, Ceramics & Concrete
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 27/11/2024

Mailchimp: A solid Email Management Program for Growing Businesses

My overall experience with Mailchimp has been positive. It’s a well-rounded platform that makes creating and managing email campaigns straightforward and effective. The interface is clean and user-friendly, with great tools for design and analytics. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

Pros

The drag-and-drop editor is intuitive, and the variety of customizable templates saves a lot of time. I also appreciated the robust analytics tools, which provide valuable insights into email performance. The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency. Overall, it's a great platform for managing email campaigns effectively.

Cons

Some advanced features, like automation workflows or detailed audience segmentation, feel a bit limited unless you're on higher-tier plans. The learning curve for certain features, like audience management, could also be smoother.

Heather
  • Industry: Education Management
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 16/1/2025

Large business on Mailchimp

So far support has been fantastic. We do have a large data base with multiple users and we have had very few issues with the interface and seems relatively user friendly for people new to the platform.

Pros

The ability to have a vast amount of audiences.

Cons

No being able to manage users and their audiences more effectively.

It would be nice to be able to view a users audiences and manage them as an owner of an account.

Steven
  • Industry: Media Production
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
4
Customer Support
3

4
Reviewed on 6/2/2025

Great first ESP when moving your business forward

For an entry level ESP and for small businesses I think it’s a great solution. It is less robust at enterprise level.

Pros

Used it prior to current ESP and it was a quality product at a sensible proce

Cons

Data import could sometimes be a little challenging

Stephanie
Stephanie
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/3/2024

Mailchimp is your go-to for engaging audiences!

I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pros

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Cons

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Carita
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 2/1/2025

Mailchimp Review

I love Mailchimp and I love that the software can be integrated with my CRM software system.

Pros

Love all the features and how robust the software is. Love all the analytics that show you when your audience has opened the emails.

Cons

I don't like that it is different prices depending on how many people that you are sending emails to.

Verified Reviewer
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/1/2025

Great for email communication with your people

Pros

I appreciate that the basic level is free for use. It allowed us to use it for testing until we felt comfortable upgrading to the paid tier. It is incredibly flexible and allows us to have multiple users

Cons

The image and media editor can sometimes be slow to load and make changes.

Carleton
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/11/2024

Industry-Standard Email Marketing

It's the standard to use for email marketing, as far as I'm concerned.

Pros

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Cons

The sheer amount of available options can be overwhelming.

Verified Reviewer
  • Industry: Music
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 29/1/2025

Mail to your chimps

Overall it is very simple, clear and easy

Pros

Mail is easy to use and helps me connect with my audience easily

Cons

The monetisation features aren't as strong as others

Jonathan
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2023

Mailchimp is a Must Have Email Marketing Automation GURU

Pros

Mailchimp allocates a wide array of features in one place from website builder to email marketing.

Cons

The mild bugs that I experience get eradicated rapidly after contacting the support team.

Angelos
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 9/12/2024

Ideal email marketing platform for small businesses

It’s a solid email marketing platform that made it easy to grow my contact lists, design professional-looking campaigns, and gain deeper insights into audience engagement.

Pros

I’ve been consistently impressed by Mailchimp’s user-friendly interface and powerful email automation capabilities. The platform’s drag-and-drop email builder makes designing attractive campaigns easy even for those without a technical or design background. Audience lists are also easy to manage

Cons

While Mailchimp excels in many areas, its pricing can feel steep as your subscriber list and campaign needs grow. Certain advanced features, such as more granular reporting and A/B testing, are locked behind higher-tier plans, which may not be cost-effective for smaller businesses. This is really bad because for me mailchimp is mostly suited for small businesses and if you are huge you better look for alternative products

Casey
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 30/9/2024

Big Fan of Mailchimp!

Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.

Pros

I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.

Cons

It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.

Shella
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 24/11/2024

Full-featured email, landing pages, groups and automations

As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.

Pros

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Cons

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Easy to get started for free and grow your list. Paid plans and deliverability are similar.
Ben
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/10/2024

Great Templates Easy Automation

One thing Mailchimp nails is email automation. I’ve set up automated welcome sequences, post-purchase emails, and even abandoned cart reminders, and they all work seamlessly. It saves me so much time and ensures I’m always engaging with my subscribers at the right moments. Plus, the targeting options are really powerful, you can send personalized emails based on user behavior, and it’s all pretty easy to set up. This feature alone makes Mailchimp worth it for me.

Pros

Creating email campaigns with Mailchimp is easy, thanks to their drag-and-drop builder. The templates look professional, and I can customize them to fit my brand. It’s also cool that Mailchimp gives you suggestions based on industry best practices while you’re building, which is helpful when you’re trying to improve your emails.

Cons

I think some of the customization options could be a bit more flexible, but the end result always looks polished

Reasons for Switching to Mailchimp

Just overall ease of use. I can set things up and be sure my clients can get in and change whatever they need.
Kate
Kate
  • Industry: Fund-Raising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

4
Reviewed on 15/9/2024

Send mass emails without spamming!

I love you using MailChimp for when I send bulk emails (about 200) at a time daily for a few weeks. It's pretty easy to set up once I got over the learning curve. There are quite a few YouTube videos on how to get your mass emails set up to send to bulk email addresses.

Pros

What I like most about MailChimp is that I can send the same email for a large amount of business email addresses.

Cons

These thing I liked about MailChimp is that it's a little expensive

Verified Reviewer
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 17/8/2024

**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**

Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.

Pros

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Cons

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Margaret
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/9/2024

The Best Email Tool

I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Karel
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/11/2024

Incredible tools

Pros

I've found this software incredibly easy to use and quick to set up. Even with the free version, there’s so much you can do—managing contacts, organizing email campaigns, and customizing templates are all seamless processes. The interface is intuitive, allowing you to track key data such as email opens, link clicks, and any delivery issues without hassle.

With the paid version, the software goes even further, offering advanced features that help elevate your marketing campaigns. The templates are especially useful for creating visually engaging content, making it easier to capture your audience's attention. Overall, it's a robust tool that provides real value at every level.

Cons

I haven’t found many downsides. Perhaps the interface could feel a bit more modern, but this doesn’t affect usability in any way.

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Easier to use. More features in the free version in order to choose
Sasha
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 5/11/2024

Mailchimp: Email Marketing Made Awesome

Since our email marketing efforts, we use Mailchimp, which proved invaluable. From analytics provided by the robust platform through to the mobile UI, we’ve leveraged the platform to build and implement compelling tactics. For the advantage of simplicity, we used Mailchimp for the amount of features it offers and its scalability. Delivery rates here were good, and the platform had a good reputation for reliable delivery and also good customer support. In terms of the integrated marketing tools and automation capabilities, it all fit perfectly into what we required.

Pros

Its convenient drag and drop email builder and full analytics dashboard make it stand out. Through the behavioral targeting capabilities and advanced segmentation options, you enjoy unmatched control over campaign personalization.

Cons

Better duplicate handling is needed in the contact management system. More complex flag branching would be great for the automation builder.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 26/8/2024

Mailchimp: A Great Starting Point for Email Marketing

Overall, Mailchimp has been an excellent choice for my email marketing needs. It's a great option to start with, especially due to its free plan. If the cost becomes prohibitive as your email list grows, you can always export your contacts and switch to a different platform. Email is a powerful marketing tool, and Mailchimp provides everything you need to create visually appealing emails, automate drip campaigns, and capture leads with forms.

Pros

I love Mailchimp! As a small business owner, it's been great. Starting out with its free plan was a huge plus, and I've been able to grow my email marketing efforts thanks to its easy-to-use features. I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms.

Cons

While Mailchimp has been great for me, there are a few drawbacks. Once you surpass the free plan's limits, the cost can quickly escalate. Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop.

Alternatives Considered

Constant Contact and Zoho Mail

Reasons for Switching to Mailchimp

Since my number of contacts was below their limit, I was able to join for free.
Carolyne
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
0

4
Reviewed on 15/6/2024

Mailchimp is as good as other more expensive competitors

I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features.

My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Pros

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Alternatives Considered

Constant Contact and Brevo

Reasons for Switching to Mailchimp

I used Brevo when it clear blue, if I remember it was quite boring and expensive. I used Constant Contact for years as it was tied with my third party software on my website. I would look at it again but Mailchimp has always been a favourite.
Vikas
Vikas
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/5/2024

A tool with seamless features

Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns. The learning curve is pretty narrow and can be operated by anyone.

Pros

1. The new campaign builder is more robust and quicker.
2. Schedule features like time warp can help you get more opens and clicks
3. Audience and campaign feature is seamless and fast.
4. Drip and campaign setup feature can help you long campaigns on different conditions.

Cons

1. HTML feature in content builder can be better, lack some basic HTML commands like center align, have to use padding for now.
2. Need a relatively better system, tends to hang on slow systems due to its browser consumption.

Joy
  • Industry: Nonprofit Organisation Management
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 21/10/2024

Great industry standard but sometimes overly complicated and expensive

I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!

Pros

It's really easy to make a great looking email and send it to a large database of contacts

Cons

If you only need basic email functions then Mailchimp can be overly complicated and expensive

Ryan
  • Industry: Sports
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/10/2024

The GOAT for all things email marketing

Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't

Pros

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Jessica
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/12/2024

Help me reaching the potential customer and interact with them.

Mailchimp allowed me to personalize communications leading to a more united group of customers. With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform.

Pros

For a beginner like me, email marketing is simple with Mailchimp. This is a boon for many small businesses with no formal training in design as the drag-and-drop email builder is super intuitive and the large number of templates on it make it a cinch to create campaigns that look pro. I love the robust automation features the platform provides enabling me to send targeted campaigns based on how a subscriber has engaged with the messages and they likes.

Cons

Although Mailchimp provides a free plan, there are limits on the number of subscriber counts and features as your email list expands.

Alexander
  • Industry: Media Production
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
4
Customer Support
2

3
Reviewed on 3/12/2024

Too Expensive, There Are Better Alternatives

We used Mailchimp for many years, but decided to move to other ESPs as their pricing is not competitive.

Pros

Mailchimp has good deliverability and their automation interface was easy to use.

Cons

Mailchimp's pricing was too expensive. There are many companies that provide similar services (ConvertKit, Brevo, ect). It should not be too expensive to send an email to your readers.

Alternatives Considered

Kit, Moosend, beehiiv and Brevo

Reasons for Switching to Mailchimp

Mailchimp had the best free tier when we started, but as we grew the larger plans became crazy expensive.
Joe
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 13/11/2024

Modern solution for the constant battle of bulk emails

Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were

Pros

Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.

Cons

It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Mailchimp looked easier for us to get started with and had great pricing for our needs
Michael
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
5
Customer Support
3

5
Reviewed on 9/8/2024

My go-to email platform

I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros

I like MailChimps simplicity and free plan features

Cons

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Chad
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 23/3/2024

Mailchimp is an invaluable tool in our dance studio

Mailchimp is one of our favorite tools when running our business. We recommend it to anyone who wants to reach their audience creatively and effectively.

Pros

Mailchimp offers a user friendly interface making it simple to navigate and use efficiently. Our favorite features include: email template creation, duplicating campaigns to use over and over as we need them, scheduling campaigns in the future making easy to "set it and forget it" giving our employees the ability to complete other tasks. Tracking our emails and who and when they were read is also a very valuable tool.

Cons

There are some limitations within the free version of the software. However, there are plenty of features to take advantage of without spending any money.

Michael
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
4

4
Reviewed on 16/8/2024

A good overall platform, but there are better values out there

I use Mailchimp for a few of my clients (I run a marketing agency). I've used Mailchimp to create monthly newsletter-style emails as well as automated welcome campaigns to nurture new leads. It has served my needs and the needs of my clients well.

Pros

Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.

Cons

Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.

Mike
  • Industry: Business Supplies & Equipment
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/8/2024

Mailchimp For Easy Email Marketing

Pros

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Cons

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Colleen
  • Industry: Individual & Family Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
2

4
Reviewed on 19/10/2024

Mixed Experience with Mailchimp

In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.

Pros

The interface is user-friendly, and it’s easy to get started with email campaigns.

Cons

Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.

Jordan
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 31/10/2024

Design your emails with Mailchimp!

It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.

Pros

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons

I wish there were more design features or made easier to insert custom code.

Samuel
Samuel
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 12/1/2025

Incredible email management tools

I enjoy using mailchimp because of its flexible and easy setup, it is perfect for email marketing and management with step by step suggestions built into it, I strongly recommend

Pros

It's easy to setup with editable templates for suggestive email samples

Cons

While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/12/2024

Best Software for ABM Campaigns in B2B

Mailchimp has helped our business grow revenue by 2x through Account based marketing and email campaigns by targeting some high revnue accounts the customer support team is also very supportive and we using this software since last 1 year and i will recommend this to all B2B Companies

Pros

i have used mailchimp for Email marketing and ABM Campaign setup, its very easy to use tool and you can learn by having just 2 hours of training, contact upload, segmentation, email templates creation are the best things.

Cons

Pricing is high, it can be lowered down in future, rest everything is good.

Andy
Andy
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/6/2024

One Stop Shop for Email Marketing

It has been great and a net positive for our orgniazation.

Pros

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Alternatives Considered

Constant Contact

Reasons for Choosing Mailchimp

One of our partners required us to use MailChimp to send email blasts.

Reasons for Switching to Mailchimp

We were forced to make the switch by a funder.
Isaac Silvin
Isaac Silvin
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/1/2025

Finest Email Marketing and Automation Platform

Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of the Best

Pros

User friendly Interface and Comprehensive email templates are the best facts of Mailchimp

Cons

Pricing and Limited Customization are the least facts of Mailchimp

17,348 reviews

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