About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp video
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Mailchimp

Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 17,143 View all reviews
Avash
Avash
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 25/11/2020

One of the Best Email Marketing Software

Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it.

I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.

Pros

I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp.

Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy.

While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

Cons

In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does.

I think the User Interface(UI) can definitely be improved.

Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

Alternatives Considered

GetResponse

Reasons for Switching to Mailchimp

I was getting an offer from Mailchimp while I wasn't getting one by Getresponse so Mailchimp had an advantage. I also researched a bit and found that Mailchimp has a bigger userbase than Getresponse. I gave Mailchimp a try instead of Getresponse as I didn't need to pay any amount to start using Mailchimp. After I liked Mailchimp, I upgraded my plans.
JR
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
3

4
Reviewed on 25/3/2024

A Good Starter Platform

Overall it is a great tool not the best but it can get the job done.

Pros

Mailchimp is a great starter platform. If you are not deep into email marketing it is a very good entry point.

Cons

You can outgrow it very quickly. I have migrated from MailChimp to other tools after hitting a certain level of volume.

Alternatives Considered

Klaviyo

Reasons for Switching to Mailchimp

It was an easy entry point for some of our clients and or they already had it.
Allyson
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 18/5/2024

Maximizing Reach with Mailchimp

Pros

When I want to send a newsletter, I just pick a template, customize it, and schedule it. Then, I can see how well it did with the analytics.

Cons

I find Mailchimp's pricing can get expensive as my subscriber list grows.

WENDY
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
1

3
Reviewed on 13/1/2021

Not for a Beginner

I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Pros

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Cons

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Regina
  • Industry: Internet
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 25/3/2024

Mailchimp, a great place to get started

Ive stuck with mailchimp because it handles my basic needs affordably as i work to grow my business

Pros

Mailchimp is affordable and easy to use as you get started. You have the ability to grow as your business grows.

Cons

Not as high tech as some of the other more costly options, but handles what is needed.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing Mailchimp

I switched from Aweber doe to cost. Mailchimp is simple but effective

Switched From

AWeber

Reasons for Switching to Mailchimp

I chose mailchimp due to its affordability at this time in my businesd

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