About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp video
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Mailchimp

Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 17,150 View all reviews
Artur
Artur
  • Industry: Import & Export
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/5/2024

User-Friendly but expensive in somes cases

Pros

Mailchimp is highly appreciated for its user-friendly interface, comprehensive features, robust automation, design tools, integrations, detailed analytics, scalability, extensive support resources, and a free plan for small businesses.

Cons

The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed reporting, and costly list management due to duplicate subscribers.

Lisa
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

5
Reviewed on 14/6/2024

Mailchimp is the best

Pros

Mailchimp is so easy to use. It is a set up and forget type of solution. I create an email campaign, schedule it to send, and then review the analytics. There is so much automation built in to help me save time on creating email campaigns. The import/export function for contacts is incredibly easy to use. I have used other email platforms and I have found Mailchimp is that absolute best.

Cons

I dislike the way Mailchimp counts contacts and charges you for them. You have to pay for unsubscribed or inactive email addresses. I have found a round about way to avoid this but it is a manual task. I need to monitor this closely and make sure we are not paying extra for email addresses we are not sending to.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Platform appeared to be more user friendly and the analytics were more robust.
Ben Marcoux
Ben Marcoux
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source
Value for Money
2
Features
4
Ease of Use
4
Customer Support
4

2
Reviewed on 2/3/2021

Why I Don't Use Mailchimp

I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Alternatives Considered

Constant Contact , Ontraport , Keap and AWeber

Reasons for Switching to Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.
Akinyemi
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/5/2024

MailChimp Review

I've been using MailChimp for my email marketing. It's so amazing. It's so amazing that I have adopted it as email marketing software of choice. I have kept recommending it to people.

Pros

MailChimp is my one my best email marketing software. It's easy to use and beginner friendly. The overall interface is so great and easy to navigate.
The labels and gatherings are exceptionally useful in keeping a data set for my customer base. I find the greeting pages ideal for running promotions on Facebook, Google, and so on. Having the option to make sections effectively is an incredible advantage.

Cons

With my experiential knowledge of using MailChimp, it is almost impossible to equate other softwares with it when it comes to email marketing.

Katy
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/6/2024

Easy to use and efficient!

I love Mailchimp and recommend it to everyone!

Pros

I love how user-friendly Mailchimp is and how I can easily track consumer data.

Cons

It would sometimes be a bit tricky to format things just right in emails.

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