--- description: Review of CTM Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: CTM | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Conversational Marketing Platforms](/directory/4671/conversational-marketing/software) > [CTM](/software/112191/calltrackingmetrics) # CTM Canonical: https://www.softwareadvice.ie/software/112191/calltrackingmetrics Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.ie/software/112191/calltrackingmetrics?page=2) > CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes. The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data. The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features for agencies managing client accounts. > > Verdict: Rated **4.7/5** by 158 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 158 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CallTrackingMetrics - **Location**: Severna Park, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$79.00 - **Pricing model**: Usage Based - **Pricing Details**: CTM offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use; there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria and 123 more ## Features - 2-Way Messaging - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Agent Interface - Alerts/Escalation - Alerts/Notifications - Answering Machine Detection - Archiving & Retention - Audio Capture - Automated Responses - Automated Routing - Automatic Call Distribution - Automatic Outbound Dialer - Automatic Transcription - Autoresponders - Blended Call Centre - CRM - Call Centre Management ## Integrations (65 total) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Cloudflare - Dazos CRM - Dialogflow - Drift - Dynamics 365 - ElevenLabs - Facebook Business Suite - Freshpaint ... and 50 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software) ## Related Categories - [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software) - [Telephony Software](https://www.softwareadvice.ie/directory/1710/computer-telephony-integration/software) - [Automatic Call Distribution Systems](https://www.softwareadvice.ie/directory/1694/auto-call-distribution/software) - [Call Recording Software](https://www.softwareadvice.ie/directory/1718/call-recording/software) - [Call Monitoring Software](https://www.softwareadvice.ie/directory/1811/monitoring/software) ## Alternatives 1. 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I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have. > > We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads. ----- ### "The best call and contact management tool for elite marketers" — 5.0/5 > **Mitchell** | *15 December 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work. > > **Cons**: Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around. > > I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way. ----- ### "Choose Another Call Tracking Company" — 1.0/5 > **Meira** | *4 May 2022* | Luxury Goods & Jewelry | Recommendation rating: 1.0/10 > > **Pros**: If it would work, it would be useful in measuring offline conversions. > > **Cons**: Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA\! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups. ----- ### "Best-in-Class Call Tracking & Attribution Platform" — 5.0/5 > **Alejandra** | *13 April 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience. > > **Cons**: There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate. > > Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level. ----- ### "Great tool for sales and marketing teams" — 5.0/5 > **Jared** | *15 September 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Ability to track calls for sales teams to better understand sales close rates, and attribution for marketing teams to better understand marketing campaign efforts > > **Cons**: You cant filter calls by campaign medium. This would be really helpful when trying to understand how many calls came from a particular marketing campaign. > > Overall experience has been great, I would recommend anyone looking to implement a call tracking software to try our CTM ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.ie/software/112191/calltrackingmetrics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/112191/calltrackingmetrics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data