--- description: Review of CTM Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: CTM | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Conversational Marketing Platforms](/directory/4671/conversational-marketing/software) > [CTM](/software/112191/calltrackingmetrics) # CTM Canonical: https://www.softwareadvice.ie/software/112191/calltrackingmetrics Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.ie/software/112191/calltrackingmetrics?page=2) > CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes. The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data. The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features for agencies managing client accounts. > > Verdict: Rated **4.6/5** by 150 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 150 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CallTrackingMetrics - **Location**: Severna Park, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$79.00 - **Pricing model**: Usage Based - **Pricing Details**: CallTrackingMetrics offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use, there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria and 123 more ## Features - 2-Way Messaging - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Agent Interface - Alerts/Escalation - Alerts/Notifications - Answering Machine Detection - Archiving & Retention - Audio Capture - Automated Responses - Automated Routing - Automatic Call Distribution - Automatic Outbound Dialer - Automatic Transcription - Autoresponders - Blended Call Centre - CRM - Call Centre Management ## Integrations (53 total) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Dialogflow - Drift - Dynamics 365 - Facebook Business Suite - Google Ads - Google Analytics 360 - Google Data Studio - Google Forms ... and 38 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software) ## Related Categories - [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software) - [Telephony Software](https://www.softwareadvice.ie/directory/1710/computer-telephony-integration/software) - [Automatic Call Distribution Systems](https://www.softwareadvice.ie/directory/1694/auto-call-distribution/software) - [Call Recording Software](https://www.softwareadvice.ie/directory/1718/call-recording/software) - [Call Monitoring Software](https://www.softwareadvice.ie/directory/1811/monitoring/software) ## Alternatives 1. 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From small to big issues they can do it all\! The value you get with this CTM far exceeds any other software. > > **Cons**: Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you. > > We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving. ----- ### "Satisfied with the product\!" — 5.0/5 > **Armando** | *12 February 2024* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: All its tracking features, from marketing attribution to performance, it helps with the decision-making and implementation of new strategies. > > **Cons**: More direct integrations would be great, that way being able to automate more processes would quite simple. > > Wouldn't trade it for any other platform, the ease of use and all its features are simply above the average platforms. ----- ### "Choose Another Call Tracking Company" — 1.0/5 > **Meira** | *4 May 2022* | Luxury Goods & Jewelry | Recommendation rating: 1.0/10 > > **Pros**: If it would work, it would be useful in measuring offline conversions. > > **Cons**: Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA\! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups. ----- ### "Smart & Simple Marketing Call Tracking Software" — 5.0/5 > **Jorge** | *20 September 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I really like the user interface where you can easily filter your clients, listen to calls, download reports, select your call and most importantly audit the quality of the calls generated. Also, I love the easiness of the setup, how to buy numbers, associate to sources, and whatnot. And ultimately, I find its integrations with various marketing platforms very helpful. > > **Cons**: Some opportunity that I have seen is recording management. Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a computer and access a profile but when we share the link that is available to download from CTM, often times the link is broken and we are not able to share that recording. > > We are an agency that manages digital marketing campaigns for clients on multiple platforms like Google, FB, and Microsoft. CallTrackingMetrics helps us track and measure ROI, audit the quality of calls, and optimize our campaigns to improve performance and present results to our clients. Many clients do love CallTrackingMetrics because they can listen to calls and evaluate the performance of their sale customer service team. ----- ### "Easy Alternative to Call Rail" — 4.0/5 > **Verified Reviewer** | *17 March 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Easier to deploy than call rail. Give them a call or chat with them for a program to fit your budget or agency. Simple for a small business or a smaller agency. > > **Cons**: Not as technical as CallRail. There are fewer selections on placement and connection. > > It has been good. ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.ie/software/112191/calltrackingmetrics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/112191/calltrackingmetrics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data