About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can utilize HTML template editors or in-built customizable templates to create emails. It lets teams deliver emails directly into clients’ inboxes and gain delivery insights via comprehensive reports to optimize email performance. Administrators can track the number of bounced emails, spam complaints, email rejections and unsubscribes to analyze account reputation. Additionally, Mailchimp Transactional Email enables managers to track activity logs such as open and click rates, export webhooks to other datasets and connect domains with a dedicated IP address. Mailchimp Transactional Email offers an application programming interface (API), which lets businesses utilize high-level programming languages such as Ruby, Python, Node JS and PHP to customize the platform. Pricing is based on a per month subscription and support is offered via FAQs, a knowledge base and other online measures.
Mailchimp Transactional Email Software - 1

Mailchimp Transactional Email pricing

Mailchimp Transactional Email has a free version and offers a free trial. Mailchimp Transactional Email paid version starts at US$20.00.

Starting Price:
US$20.00
Free Version:
Yes
Free trial:
Yes

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Mailchimp Transactional Email Reviews

Feature rating

Value for Money
4.2
Functionality
4.3
Ease of Use
4.3
Customer Support
4.1
5 reviews of 172 View all reviews
Guido
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 8/6/2021

Good value for money, the perfect tool for small-medium size companies

I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Pros

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Cons

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Alternatives Considered

BEE Pro and Sendinblue

Reasons for Switching to Mailchimp Transactional Email

Similar pricing, same features, MailChimp grants a native integration with Facebook lead forms and lets you send transactional emails more easily
Steve
  • Industry: Consumer Goods
  • Company size: 11-50 Employees
  • Used for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
0

5
Reviewed on 6/5/2021

Good service to send blast email to current customers

When we have had to make business announcement, such as price increases, this software made it easy to get that message out to all our customers.

Pros

Once everything is set up the ability to send out business announcements to all our current customers.

Cons

The ability to use custom templates. Also the cost when you have more than 5000 customers to contact.

Samuel
  • Industry: Nonprofit Organisation Management
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 21/9/2022

The best way to keep your supporters regularly engaged

It has shown to be cost-effective, and the analytics have played a big part in helping us assess the success of both the platform and each of our campaigns. By contact segmentation we have also been able to maximise donations be focusing appeals and content towards the interests of different audience groups based on there individual characteristics. This detailed level of marketing was not possible previously.

Pros

The templates provided make updates quick, easy and highly engaging and thanks to the analytics campaign success can be measures and tweaked for certain groups based on what gets a better click rate and open rate.

Cons

The software for emailing larger numbers of people during key campaigns becomes very expensive as it is based on the number of contacts and emails sent. However as a charity they have now offered us a small discount to help reduce this monthly cost.

Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 1/9/2022

With well-organized features and display is easy to use.

There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.

Pros

Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.

Cons

Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.

Joe
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 20/4/2021

Solid Tool for Nurturing an Audience

9/10. Gotta have it if you want to grow a community or business. You don't know what you don't know until you see how your audience engages with you. Very revealing and help to see what type of subject line gets opened, who in your audience reads every email or doesn't read any of your emails.

Pros

Professional templates and layouts for simple plain-text messages or super feature-rich emails
analytics are excellent.
Segmenting your audience is great for re-targeting specific member of your audience.
Even the most basic paid option gives you a ton of growth potential and value.
Email building tool has a TON of features to make a kick ass email
Surveys ( a new feature) is a simple way to keep your audience involved
Compliance with 'unsubscribe' feature is essential business practice

Cons

Slight learning curve for importing contact and getting your database setup

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