HubSpot Marketing Hub

Pros

I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.

Cons

Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

Great user interface, genuinely helpful support, very little time to value.

Cons

Honestly, I haven't really discovered anything I don't like so far.

Pros

HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with. From email marketing to content creation, the CRM integration was particularly helpful in tracking lead generation and nurturing. And, the automation features saved significant time and effort in repetitive tasks.

Cons

Expensive! I found that it can become overwhelming for small teams and anyone with limited marketing budgets. Another thing is the steep learning curve for advanced features can be daunting. And the customization options can sometimes feel limited. Additionally, for the price I was frustrated with performance issues and bugs, especially during critical campaigns.

Pros

It's a fairly powerful platform, but when directly compared with Keap or Customer.io. It's not exactly better for the cost. They likely have more integrations than anybody else. That's about it. I feel like they stopped caring about their customers as much while they tried to sell their company in Google earlier this year.

Cons

Hubspot use to be the easiest to use all-in-one platform. But, these days allow their competitors have caught up and charge less. When you have a problem with the product or the integration you built, their service is not very helpful.

Pros

Hubspot beautifully merges all the functions of a marketer's role into on comprehensive suite that is well integrated.

Cons

Hubspot does many things very well, but is not the best tool at any one task. It's a compromise but having a one-top-shop/hub is invaluable.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

There are so many options to create and managing the hub is super user friendly.

Cons

Having to hire someone for integration because there is so much.

Pros

Simple and straightforward. I particularly like Hubspot sales as it helps in my lead scoring and evaluation of potential leads and email marketing

Cons

While the tool is fairly straightforward, it lacks integration with mobile devices and Firefox in particular.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

Getting and reviewing marketing data analytics. We integrated this in our website to analyze web traffic.

Cons

Administrator dashboard is not very intuitive for less technical users. Our marketing team needed help from our internal technicians.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

I like they templets very easy to edit just click

Cons

As affiliate market it help me to writer landing page for my ads

Pros

They have good resources to learn how to navigate the app, for people learning on the job.

Cons

None that I know of yet, so far, it's been good.

Pros

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

Alternatives Considered

Reasons for Choosing HubSpot Marketing Hub

Switched From

Reasons for Switching to HubSpot Marketing Hub

Pros

Straight forward process via templates & wizards to execute campaigns.

Cons

Expensive when you need somewhat slightly more features as you grow

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

Everything was so to use from creating email campaigns to social media

Cons

The cost! for small organizations it's not possible to keep up

Alternatives Considered

Reasons for Choosing HubSpot Marketing Hub

Switched From

Reasons for Switching to HubSpot Marketing Hub

Pros

It's very easy-to-use and gives great insights into how my marketing engine is performing on a bigger scale.

Cons

HubSpot keeps changing the pricing structure, which gets more and more complicated. They recently changed the navigation which got a lot of backlash.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

HubSpot Marketing is a powerful, user-friendly tool that simplifies inbound marketing efforts. Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation. The integration of analytics provides clear insights, allowing businesses to track performance and optimize strategies in real time.

Cons

It’s particularly helpful for small to medium-sized teams looking to streamline their marketing activities. However, the cost can be a drawback for smaller businesses, especially as more features are added.

Pros

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Cons

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients.

Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features.

Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Pros

HubSpot Marketing Hub is a powerful platform that stands out for its user-friendly interface, extensive integrations, and scalability.
The platform's emphasis on automation, analytics, and ease of use makes it a top choice for marketers looking to increase efficiency and drive better results from their marketing efforts. However, pricing tiers and feature availability should be considered based on specific business needs and scale.

Cons

The cost is a big factor to consider when making your decision. The complexity for beginners is something to consider; it could be overwhelming to learn all the capabilities and fully leverage all ins functionality.

Alternatives Considered

Switched From

Pros

Ease of Use, Comprehensive Analytics, Integration Capabilites, SEO and content management, Automation and Personalization

Cons

It costs too much and is difficult for beginners.

Pros

What I like most about HubSpot Marketing Hub is its user-friendly interface and the comprehensive tools it offers for managing and optimizing marketing campaigns.

Cons

I found it hard to pinpoint anything specific that I disliked about HubSpot Marketing Hub. Any minor issues I encountered were too small to mention.

Pros

Easy to create emails, forms, "landing pages", and automated flows for contacts. It works especially well if you can link up zapier to automate adding contacts and export records instantly

Cons

Wish it had more email deliverability insight or tools to use. You'll likely send hundreds of emails with your domain so deliverability and domain health is important

Pros

I liked its ease of use most because it made it usable by all our editorial team without needing extra training, saving time and costs.
Other features I like include the automation features such as automated scheduling and AI-aided content suggestion which significantly improves the quality and relevance of our content.

Cons

What I liked least about HubSpot is its high costs which make it relatively unaffordable for small enterprises.

Pros

What I like most about HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools.
It also includes solutions for sales, customer service, and customer relationship management.
It's a great CRM.
I love marketing automation and social media management

Cons

Some customization features, such as advanced email template or landing page customization, can be somewhat limited compared to other platforms, which may not meet the needs of businesses looking for a fully tailored experience.

Pros

Efficient All-in-One Solution: HubSpot combines CRM, automation, and analytics seamlessly. It’s like having a Swiss Army knife for marketing.

Cons

HubSpot Marketing Hub’s learning curve can be steep, and some integrations are limited. Also, the price may be a hurdle for smaller businesses.

Pros

HubSpot provides a centralized platform for managing Ad Campaigns and Ad Sequences, ensuring quick access and ease of reference. Additionally, HubSpot offers a comprehensive overview of key metrics such as impressions, clicks, deals, expenditure, and ROI.

In terms of email marketing, HubSpot's Marketing email tool simplifies the process of drafting, scheduling, and analyzing email campaigns. It offers detailed analytics on recipient engagement, delivery rates, and campaign performance.

Furthermore, HubSpot includes a lead capture tool for creating forms that can be integrated into websites or emails. These forms can include customizable CTAs and provide insightful data analysis options.

One standout feature of HubSpot is its organized structure, with dedicated sections for various functionalities. Within each section, there are intuitive analytics and reporting tools that prove to be highly beneficial and convenient.

Cons

Marketing Hub can be a bit steep. Some users may find it challenging to navigate all of the features and settings at first. However, once you get familiar with the platform, it becomes much easier to use and fully leverage its capabilities.

Pros

The Batch Marketing is what I like most in HubSpot Marketing Hub

Cons

Infact I really like using HubSpot Marketing Hub, due to this I get no negative word against this Software

Pros

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used.
Basics like import and export of contacts is very easy to do.
Custom fields easy to setup.

Cons

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

Alternatives Considered

Reasons for Choosing HubSpot Marketing Hub

Switched From

Reasons for Switching to HubSpot Marketing Hub

Pros

HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks. HubSpot keeps everything in one place, clear and easy to track. I love how it seamlessly connects email, calendar, keeping my team and I on the same page at all times. I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting. The live analytics let me instantly adjust campaigns and see results improve immediately. I love how I can pull up reports that show everything about the opportunities our team is working on.

Cons

HubSpot has everything we need, simplifies tasks without complications. Incorporating some charts can help us understand the current situation faster.

Pros

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

I love how easy it is to use the HubSpot and how I can schedule emails and reuse existing ones. This allows marketers to collaborate on improving the lead generation process. I can trust HubSpot Marketing Hub to keep my important assets safe.

Cons

The design elements were the most challenging aspects. It relied heavily on pre-made templates and required familiarity with CSS or HTML to customize. It took a while to get the desired effect after making adjustments that didn't stick, such as trying to center an object or change the font.

Pros

In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Cons

Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Pros

You can have the entire picture in a one platform. You can easily see your marketing efforts becoming leads and opportunities in the CRM. The integration with Ad Platforms is pretty handy, and then the value that comes from that attribution. Although, what's a bit wack is the lack of support for new types of ad campaigns like Google's Performance Max.

Cons

The WYSIWYG (drag and drop) marketing email builder is terrible. The styles are a mess. Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code. Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison to cheaper alternatives.

Pros

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Pros

It's incredibly user friendly and HubSpot has the best support and help center.

Cons

I don't love the new navigation/toolbar! I don't think it's super intuitive. Maybe I just need to get used to it since I used the old nav for 7+ years, but it could use some improvements.

Pros

The comprehensive platform offers a suite of features designed to elevate your marketing efforts and drive business growth. the key components of HubSpot Marketing Hub can transform your marketing strategy. Automation is a game-changer for marketers looking to save time and increase efficiency.

Cons

The cons would HubSpot are few one of them is the startup. I found that I had to do a lot of reading to get started. Their demo would be a lot easier if they started with quick start videos that guide you through their initial setup instead of popups where you have to do a lot of reading this can be time consuming.

Pros

HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

Cons

Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

Hubspot is the market leader in terms of marketing automation software, I have been using it for 7 years now. I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you can use this forms anywhere with just a help of link.

Cons

It is indeed a very good tool but very expensive and difficult for small companies with small marketing budgets to accomodate Hubspot in theri marketing budget.

Pros

I liked its overall marketing features ,It has social media management, SEO as well as email marketing which helped me a lot.

Cons

there is limit to the number of emails we can send according to subscription plans.

Pros

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

Cons

Very expensive and requires a lot of learning to use. Not for the average team member

Pros

User friendly interface with all major features available in basic subscription.. campaign management is very easy and tracking campaign results is very detailed and analytics is very helpful. Email marketing and communication tool is very easy to use and creating email template is very easy and one can design responsive email templates with easy drop and design tool.

Cons

The platform itself has some learning curve..one need some moderate time to learn each and every feature. Though they have video tutorials but still you may need to take some YouTube tutorial if you have never used a marketing tool before..

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

The comprehensive suite of marketing tools centralized in one platform, intuitive interface, and robust analytics.

Cons

The pricing structure could be more flexible and transparent, especially for budget-conscious businesses.

Pros

I like the affordable pricing plans they have, and even with a basic plan you can pass through up to 10 unique UTMs to better measure conversions throughout your funnel more efficiently,

Cons

I like everything about it for a small to mid sized business.

Pros

Wide range of great tools from forms, workflows, social publishing, emails, etc.

Cons

Currently HubSpot Forms, but they are working on improvements.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

Very streamlined, efficient, easy to use, not overly complicated.

Cons

It's difficult for marketing to budget for the price of Hubspot Marketing Hub when the pricing is based on the number of contacts in Hubspot, and the number of contacts in Hubspot isn't controlled solely by marketing. We sometimes encounter limitations with email design in the WYSIWYG editor.

Pros

What I like most about HubSpot Marketing Hub is how easy it makes everything by keeping all my marketing tools in one place. The platform is super user-friendly, so it doesn’t take long to get campaigns up and running. I especially love the automation features—they save so much time by handling things like email sequences and follow-ups automatically. Plus, having the CRM integration makes tracking customer interactions and targeting much simpler.

Cons

What I like least about HubSpot Marketing Hub is how quickly the costs can add up, especially as you grow and need more features or contacts. Some of the more advanced tools are only available on higher-tier plans, which can feel limiting. Also, while the platform has a lot of features, it can sometimes feel a bit overwhelming to navigate, especially for new users.

Pros

Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.

Cons

The cost of it can become more expensive as you scale.

Pros

Huge suite of tools that are constantly adapting and being updated to keep with the current market. Exceptional support available.

Cons

Price can be quite steep, and you often pay for tools you may not make full use of.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

It's super powerful...but I just love how easy they make their training material searchable/educational.

Cons

If you have to ask a question of support, it seems to take a long time to get answers. Some reports seem impossible to make work.

Alternatives Considered

Reasons for Switching to HubSpot Marketing Hub

Pros

HubSpot Marketing Hub shines brightest for its exceptional user-friendliness and comprehensive all-in-one marketing platform capabilities. Its intuitive design ensures that even those new to digital marketing can navigate and leverage the platform with ease. What I appreciate the most is how it seamlessly integrates various aspects of marketing—email campaigns, social media management, SEO, content marketing, and analytics—into one cohesive ecosystem. This integration not only simplifies the marketing workflow but also enhances the effectiveness of campaigns through unified strategy execution. The platform's inbound marketing tools are particularly noteworthy, enabling businesses to attract, engage, and delight customers in a way that feels both personalized and authentic.

Cons

It's challenging to pinpoint what I liked least about HubSpot Marketing Hub, as it consistently exceeds expectations across the board. If pressed, I'd say the platform's pricing structure might be a concern for very small businesses or startups that are tightly managing expenses. While HubSpot offers a free version, scaling up for access to more advanced features and capabilities can become a significant investment. However, it's important to note that the value derived from its comprehensive suite of tools often justifies the cost, providing ROI through increased lead generation, conversion rates, and customer satisfaction.

Pros

What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface. The seamless integration of tools like email marketing, social media management, and analytics within a single platform simplifies workflows significantly. The marketing automation features are particularly impressive, allowing for streamlined campaign management and better lead nurturing. The built-in CRM ensures smooth communication between marketing and sales teams, enhancing overall efficiency.

Cons

One drawback is the cost, especially for small businesses or startups. As you scale up, the pricing for advanced features in higher tiers can be prohibitive. Additionally, while the platform offers a variety of features, some customization options and advanced functionalities could be more robust, particularly for enterprises requiring highly tailored solutions.

This platform excels in simplifying marketing processes, but budget-conscious users or those with niche requirements might find certain limitations.

Pros

its ability to provide personalized communication, which helps businesses connect with their audience on a more personal level. This personalized approach can lead to higher engagement and better relationships with customers. You decide what to communicate with your audience and Hubspot brings it to the next level.

Cons

I have tried the mobile app but it was not very user friendly