About Aha!











Aha! pricing
Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$74.00/month.
Alternatives to Aha!
Aha! Reviews
Feature rating

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
A Great Tool to Drive Product Management with Coherent and Focused Product Strategy
We use Aha! to manage and optimize our product management for development of Enterprise software.
Pros
I first used Aha! four or five years ago - and it was good then, but has come a long way.
I really like how Aha! brings together the why of product strategy with the how of product management. It enables our team to collaborate, stay informed, share, and stay on track in these areas in ways that are very difficult to do with JIRA alone, or some combination of product specifications and JIRA.
It's intuitive and the support is very responsive, knowledgeable and friendly. There is a lot of customization possible, although I have not dipped into that much yet. But it is clear that as the size and scope of our development organization and product line grow that Aha! has everything needed to manage, prioritize & focus our efforts.
Integration with Atlassian JIRA is also strong and a good option. We looked at only using Aha! - including for managing our development tickets & sprints - but that is not a fit at this point. Keeping the clutter & detail of all the workstream & ticket management for development separate is a better solution.
I definitely recommend Aha as best in class for product management.
Cons
The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence. Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on. With Confluence + JIRA, you can both document meetings and develop specifications in one place, and then link this to all of the tickets that are related.
Reasons for Switching to Aha!
Better combination of features and focus on specific needs of software product management.
- Industry: Hospital & Health Care
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
All around great tool for product strategy - the "why" behind the roadmap
I used Aha previously as well as just getting started with it at my current employer. After using Aha, you will never want to go back to the chaos of PowerPoint, Excel, MS Teams, Sharepoint, etc. I have had nothing but great experiences with the Aha team, both during the trial period and once we became a customer.
Pros
- Easy to use and learn
- Excellent support team, knowledgeable and responsive (all former product managers!)
- Several templates to choose from, or create your own
- Well defined structure for strategy, vision, goals and initiatives - single source of truth for the Product team
- Easy to share content with stakeholders
- Highly configurable to our organizations terminology and product hierarchy
Cons
- The presentation capabilities are somewhat rudimentary (formatting, graphics)
- Limited ability to support the Jobs-to-be-Done methodology (there are ways, but it's a bit of a square peg in a round hole)
- Embedded tables aren't sortable so it's a bit like older versions of Confluence
Reasons for Switching to Aha!
Aha is more comprehensive, going beyond the roadmap and the "what" we are building to having dedicated space and structure for the "why" and "who" that drives the strategy. It's really product strategy + product development all in one. We weren't looking for an engineering tool like JIRA - we have that. We needed a place for business case development and strategic planning, sharing of real-time roadmaps, and a single source of truth for all things related to product strategy. The other tools seemed like targeted solutions to parts of product management rather than the entire discipline.- Industry: Logistics & Supply Chain
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
Aha for Product Management
It is quite powerful, and learning will take some time. Overall, quite impressed with the tool.
Pros
It is very visual, don't need a separate tool for workflows, folks can work on something together, love the whiteboards.
Cons
There is a huge learning curve, can get quite complex, whiteboards need more options like lucid charts, white boards don't maintain zoom level when you go back to it.
Response from Aha! Labs
Hi Keya,
Thanks for your review. It is great to hear how you have been able to consolidate tools and found early success with whiteboards! I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your whiteboards request. Our product managers continuously review ideas when building out our product roadmap. We have an extensive knowledge base (https://www.aha.io/support) and a responsive team ready to help as you get up and running. Our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].
- Industry: Food Production
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Great tool for project management with a steep learning curve
After getting used to it gives you ton of features to create stunning visualizations and project tracking on a very nice way
Pros
Tons of features giving you the ability to follow up on biggest to most minute details of projects which makes it very malleable to various needs.
Cons
The learning curve is steep compared to You track.
Schedules epics activities development tasks todos and several other features can be hard to distinguish and somewhat confusing.
Alternatives Considered
YouTrackReasons for Switching to Aha!
Leadership decided- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Aha! - A review
Aha! gets us 80% of the way there for most things we need, but that extra 20% would take it from good to great.
Pros
We like the ability to standardise our product management processes and data model across teams that had historically operated in different ways. Integration with Jira makes it easy to reflect development work being done with limited manual intervention required. The support team is always great and prompt to respond to queries. Good communication on new/upcoming features, too.
Cons
Some small improvements could go a long way for us - prioritisation views for initiatives, clearer record rankings, more configurability of the nicer-looking roadmap views, and so on. Additional configurability in user licenses would also be really beneficial (i.e. adding advanced functionality for just a subset of users) as there are some add-ons that could add a lot of value to some users but aren't always needed by all.
Response from Aha! Labs
Hi Max,
Thank you for your positive review. It is great to hear how Aha! is helping your organization standardize your product management processes. I would encourage you to submit or vote in our ideas portal (https://big.ideas.aha.io/) in regards to your small improvements requests. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.