About EmailOctopus











EmailOctopus pricing
EmailOctopus has a free version and does not offer a free trial. EmailOctopus paid version starts at US$9.00/month.
Alternatives to EmailOctopus
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- Industry: Human Resources
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
EmailOctopus is the best for people who are started to build an email list
I love using EmailOctopus. It fits my business and also my budget.
Pros
I love that I can make templates and use them over and over. I also like that I can schedule my emails in advance.
Cons
I do not that it is not a full calendar layout to see how my emails are scheduled.
Reasons for Choosing EmailOctopus
It was to expensive to use. I to find something within my budgetSwitched From
Constant ContactReasons for Switching to EmailOctopus
The cost of each service was not in budget either.Response from EmailOctopus
Thank you for reviewing us, Artreice. It's great to see that reusing templates and scheduling campaigns work nicely for you. A calendar view of your scheduled campaigns would definitely be a nice touch – I'll add it as a feature request! Thanks again for recommending us. 💜
- Industry: Education Management
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
love the affordability!
it was great. very easy to use and very cheap. those were the major wins for me. the monetization features of some competitors and such were not as important for me at the time. volume of followers for a cheap price was the major selling point
Pros
i liked the affordability of the service the most. i had a list of about 3-4k but didn't need all the bells and whistles of some other services. this was the perfect solution for my needs.
Cons
i couldn't figure out how to use the api service of the platform. there was a lot of content that i needed to programmatically input into the campaigns but i couldn't figure out how to. that led to me spending a lot more time than i wanted on content creation that i would have preferred just coding. i think i'll try it out again now that i see a v2 api now.
Response from EmailOctopus
Hi Mark,
Thanks for taking the time to review EmailOctopus. Affordability and simplicity are incredibly important for us, so I'm happy to hear you found us ;) If you have any issues using the API, feel free to reach out to our support – we'd be happy to help!
Thanks again for recommending us.
Magdalena
Customer Success Manager
- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Not Impressed due to lack of deliverabilaty and one poor customer service rep
Yuck. I am bummed, but the customer service was lacking, regardless of a free account or not. As a small, volunteer-run nonprofit, we are frugal, and apparently not paying equates to a not good experience.
Pros
The initial customer service was just fine, but when inquiring about bounce-back rate, the individual responding was simply "icky".
Cons
We experienced an extremely high deliver-ability issue, when we had zero with the previous platform.
When inquiring about the drastic swing between the two platforms, I was met with extreme disrespect by the customer service agent, [sensitive content hidden], who proved that he is simply not a good person. While I had positive experiences with other reps, he proved to not be one of them.
Any organization would be curious about why there was such a large swing in numbers, in post-actively reading reviews, lack of deliver-ability was a constant.
Response from EmailOctopus
Hi there,
Thank you for taking the time to feedback.
At the time we reviewed the bounce rates and we confirmed, via email, that these were hard bounces as a result of importing "Cleaned" contacts from your previous provider, Mailchimp. Cleaned contacts are contacts who have previously hard bounced or marked your emails as spam.
As a result, you had a high hard bounce rate (but otherwise strong open rates).
I appreciate poor results are frustrating and we are happy to help where we can. However in some instances we need to limit the support we can offer, particularly on our free plans, where our repeated recommendations and guidance aren't followed.
Wish you the best with your new platform.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
exploring my options
i used the free plan just exploring. setting up my acct was easy, but due to lack of information provided during this time, i wasnt aware of but customer support was for sure on point and helpful anytime i needed help
Pros
its free and self explanitory with a very clean cut website
Cons
lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example
Alternatives Considered
MailchimpReasons for Switching to EmailOctopus
i havent chosen for certain at this time. i do however know there are too many options offering free services all day every day, so i will decline services once my trial ends. if im going to pay, and that is anyone, alot should change.Response from EmailOctopus
Hi April,
Thanks for taking the time to review us. Feel free to explore your options – I know how important it is to get the product that matches all your needs. And if you have any questions, our support team is here to help around the clock ;)
Magdalena
Customer Success Manager
- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Meets All My Needs
I transitioned from Constant Contact to save money and got much more than expected. I thought the lower price meant diminished features, but that is not the case.
Pros
Octopus is very easy to set up and use and has all of the features I need to run a business where I produce webinars for my subscribers. We send a lot of emails and segment the list easily for different campaigns. Support is immediately responsive, and the staff is knowledgeable.
Cons
Nothing so far. I am trying hard to get to the minimum number of characters for this response.
Reasons for Choosing EmailOctopus
Price was the primary factor in making the change.Switched From
Constant ContactReasons for Switching to EmailOctopus
Better value with Octopus over the other solutions.Response from EmailOctopus
Hi Edward,
Thanks for such a candid review, we're thrilled to hear EmailOctopus meets all your needs. I'm especially happy to see you found all the features you need at a much lower price point ;) All the best in your email marketing!
Magdalena
Customer Success Manager
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Big fan and highly recommend this tool
Pros
Very easy to use and lots of new and innovative features are released every month. I am also a big fan of the team behind the product - support is responsive and extremely helpful, they have great resources, and their email updates are always fun to read.
Cons
The lack of a preference center for managing contact preferences.
Response from EmailOctopus
Thank you for such a brilliant review! 💜We're thrilled to hear you enjoy using EmailOctopus and that your experience with the team has been so positive ;) Good news: the preference centre is coming later this year. We'll definitely announce it in our newsletter, but if you'd like a notification when it's available, just drop us a note and we'll make sure to reach out. Thanks again for recommending us!
- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Highly reccommend Email Octopus
Overall I have found EO to be great value, user friendly, and enjoyable to use.
Pros
Once you get the hang of it, it's very easy to use and I haven't found anything with a better cost for what is offered - which is ultimately everything.
Cons
It did take me a little while to get the hang of it - not because it's difficult but because it was so obvious I kind of missed it. But by my second newsletter I had it sorted.
Reasons for Choosing EmailOctopus
Cost and EO offers a better product for my needsSwitched From
KitReasons for Switching to EmailOctopus
Cost and product suited me better as a writer.Response from EmailOctopus
Thank you for reviewing us, Angelique. It's a pleasure to see that you find EmailOctopus user-friendly, enjoyable to use, and great value. We're proud to support emerging and established writers in their journey, so I hope we'll be able to help you reach your marketing goals. We're here if you need anything along the way! 💜

- Industry: Retail
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
8 Thumbs Up!
Definitely love how easy it is to put together emails, and see the success rate on them. It's a huge help to my business, and I don't know why I didn't start sooner.
Pros
How easy it is to import email contacts and design an email blast! The site is very well organized and easy to understand.
Cons
My literal only gripe would be figuring out how to set up my custom website email to send the newsletters from. But that has nothing to do with EmailOctopus, and entirely a problem with my domain provider. But I still figured it out, and my emails send out amazingly now!
Response from EmailOctopus
Hi Gretch, what a pleasure to see such a lovely review – ending 2024 on a high note ;) We're indeed aiming to make EmailOctopus easy to use and we plan to make our platform even more user-friendly, so look out for our updates. Thank you for sharing your experience. 💜
- Industry: Internet
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Helpful support staff, excellent value option
My experience has been positive. The support staff have repeatedly been very helpful and quick and the service has proven itself time and again to be a brilliant, cost-effective email marketing option.
Pros
Once you've tinkered a little, EmailOctopus becomes very intuitive and I've found both the chat and support staff very helpful.
Cons
Approaching limitations of your account is not always obvious but you get used to it and can find the details you need.
Reasons for Switching to EmailOctopus
EmailOctopus has the perfect combination of functionality and cost.Response from EmailOctopus
Thanks for such a wonderful review, Nicole. I'm thrilled to hear that our Customer Success team has been so helpful 💜 We're here if you need anything else along the way!
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Very recommanded
Working with emailoctopus is fun and easy
Pros
it is fun to work with. Very easy to create a newsletter, very easy to understand the different parts. My first attempts with campaigns went smoothly. The price plan is fair
Cons
there is only one difficulty: changing the layout, i.e. moving a picture to another place
Alternatives Considered
BrevoReasons for Choosing EmailOctopus
1. data protection (I want that servers are in the EU) 2. there was no free plan and I started now with a smaller audienceSwitched From
Mad MimiReasons for Switching to EmailOctopus
Not user friendly (I work for an other project with this). Very small data storageResponse from EmailOctopus
Hi Nicole – thanks for taking the time to review us and for the excellent rating 💜 We're happy to hear the campaign creation process has been so smooth for you. If you're having trouble moving images in your template, just drop us an email or reach out to our support on chat, and I'm sure we'll be able to help you get it sorted ;)
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Glad I found EmailOctopus
I'm very happy and have already recommended the site to someone else having to leave Madmimi.
Pros
Even though it has been a stiff learning curve from my previous ESP (Madmimi), I've been able to quickly set everything up. The support has been top notch!! Honestly, the learning curve isn't because of anything on EmailOctopus's side but me having learned an entirely different and older system. The help articles and the chat feature has been nothing less than amazing.
Another HUGE benefit and why I ultimately choose EmailOctopus was the price. For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more expensive sites offer) without the huge price tag. That's why I've already recommended the site!!
Cons
I've had to work through in my mind how to create the correct 'tags' and then learn to 'segment' my list. Once that was accomplished, learning to set up an automation took a bit but again, the help articles were there to help.
Reasons for Choosing EmailOctopus
Madmimi is ending their service at the end of August 2024Switched From
Mad MimiReasons for Switching to EmailOctopus
Price and options were the main two reasons!Response from EmailOctopus
Hi Lynda,
Thank you for taking the time to review EmailOctopus. Switching to a new Email Service Provider is always a big commitment, so I'm happy to hear we turned out to be the right one for your business. Our support team is always on hand to help, so feel free to reach out if you need anything at all along the way. And we're also really glad you found us ;)
Thanks again for recommending us!
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Wish I found EmailOctopus Sooner!
It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly experience, EmailOctopus checks all the boxes and more!
Pros
Easy to use: I love how easy it is to navigate! Our company works really hard to make our own solutions easy to use and intuitive to our clients, so we appreciate other companies/tools that value the same thing.
Support: The knowledge base is great, but the support emails are quick and personal. Again that is something our company strives for is personal customer support without going through 'robots' and I like that EmailOctopus has a dedicated support team that is super helpful if you have questions.
Cons
I don't dislike anything, though I wish for campaigns there were more video options supported like Loom. But I can easily get around that with some coding. Not enough to deter me at all.
Alternatives Considered
MailerLiteReasons for Choosing EmailOctopus
Mailchimp was slow, not easy to navigate, and took forever just to manage my campaigns. EmailOctopus solved all of those issues for me.Switched From
MailchimpReasons for Switching to EmailOctopus
MailerLite had lots of fancy tools and settings like Mailchimp, but we needed something much simpler and easier to navigate. EmailOctopus was the obvious choice for us.- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Best ESP Ever - And I've Tried Them All
Fantastic. Easy to set up and get going, and any issues or queries I had were responded to promptly by helpful, friendly customer service representatives. Overall, I absolutely love using EmailOctopus and highly recommend them.
Pros
Easy to use, uncluttered user interface. All the features I need, great pricing plans, excellent customer service.
Cons
Honestly can't think of anything. I've used a lot of email service providers in the past, including all the 'big names', and EmailOctopus is my favourite by far. Absolutely love it.
Reasons for Choosing EmailOctopus
EmailOctopus had better pricing and better service, plus a much better user interface.Switched From
MailerLiteReasons for Switching to EmailOctopus
Much happier with overall usability and pricing.Response from EmailOctopus
Thanks for your lovely review, Edwina! We're thrilled to hear you enjoy using EmailOctopus, and we're honoured to be part of your email marketing journey. Thanks again for recommending us. You know where to find us if you need anything along the way ;)
- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
EmailOctopus is my new go to EMS
Everything from onboarding and list impor to automations and building my first campaigns has been a breeze. I had a few questions initially, but the team got back to me right away. I started out on Mailerlite and was in the +40% open rate. Then MailChimp dropped that to +30% open rate because my emails were going to spam due to their generic spammy click tracking links getting flagged by Gmail. After switching to EmailOctopus, my open rate has returned to +40% and my deliverability issues are over.
Pros
EmailOctopus has incredible customer service, which was extremely important to me when choosing a new EMS. Their live chat is extremely responsive, and you're talking with folks who can actually help you, as opposed to outsourced help who are reading from a FAQ document.
Cons
Their editor could be improved a bit. Sometimes it jumps around if I paste a large HTML section, for example. The editor in general could just be a little more fluid, but it gets the job done.
Alternatives Considered
EcomailReasons for Choosing EmailOctopus
I switched because MailChimp is a garbage product, overpriced, with terrible support. I lost over 2,000 subscribers on MailChimp due to my emails getting flagged as "suspicious" or "dangerous" within Gmail due to MailChimp's spammy click tracking URLs.Switched From
MailchimpReasons for Switching to EmailOctopus
Easier onboarding and faster support. I was having trouble connecting my forms to Ecomail, and after two weeks of back and forth, I couldn't wait any longer to switch off of MailChimp, so I switched to EmailOctopus, which turned out to be a great decision.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
The Best Free Plan Around!
Fantastic! We switched from Mailchimp when they raised prices and have been very pleased!
Pros
It's easy to use and the free plan is quite generous
Cons
Sometimes the blocks get a bit wonky when I am trying to move them. It's never been an issue ongoing, but can be frustrating at times.
Response from EmailOctopus
Hi Michael,
Thanks for reviewing us and for raising the editor issue. I might have some good news for you – we're implementing a brand new editor, which will soon be available to all our users. Hopefully it'll make your designing experience even more enjoyable ;)
- Industry: Nonprofit Organisation Management
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Great for small charities
Easy to use and great for small organisations - much cheaper and simpler than competitors!
Pros
It's an affordable option for small charities with smaller mailing lists and limited budget
Cons
The functionality in the email builder can be temperamental
Alternatives Considered
Zoho DeskReasons for Choosing EmailOctopus
It became too expensive for the size of our mailing listSwitched From
MailchimpReasons for Switching to EmailOctopus
Best balance of price and functionality for what we neededResponse from EmailOctopus
Hi Joy,
We're happy to hear EmailOctopus turned out to be a match for your organisation! Regarding our editor – we're about to launch a brand new version of it – feel free to reach out to our support team if you'd like to test its Beta version. Thanks for recommending us ;)
- Industry: Online Media
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
User friendly interface
It was a very easy transition from MailChimp to EmailOctopus. The price is affordable & the program is user friendly.
Pros
user friendly and easy transition from prior email server
Cons
it could be a bit easier to add image & text boxes to existing template while creating newsletter
Response from EmailOctopus
Hi Robin,
Thank you for reviewing EmailOctopus. We're happy to hear the transition to our platform was smooth and that you're pleased with our simplicity and price point. Is there anything specific you're able to share regarding adding images and text boxes to templates? Are you seeing a bug or is the interface hard to use? Perhaps we can help! In any case, thanks again for recommending us!
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Stop looking for an Email Marketing solution, this is it!!
I'm really happy with my account in Octopus, way better than my last email marketing platform. So simple to use and friendly.
Pros
Easy and super friendly platform, they send regular emails with tips on how to improve your messages, I found this very helpful. I recommend Octopus with eyes closed.
Cons
Maybe help bubbles with the best way to editing messages. And a easy way to bulk erase emails, sometimes bot attacks and stored useless emails.
Alternatives Considered
Zoho MailReasons for Choosing EmailOctopus
We change because of the enter cost, they charge too high for contacts less than 2000Switched From
MailchimpReasons for Switching to EmailOctopus
Friendly plarform, easy to use and support was amazing.Response from EmailOctopus
Thanks for such a lovely review, Richie! It's wonderful to hear you find our emails with tips useful ;) We also appreciate your notes on things to work on – we continuously strive to improve our users' experience, so your input is super valuable. I noticed you mentioned you'd like some help editing emails – perhaps you'll be interested in signing up for our webinar on email design? You'll be able to opt in directly within your Dashboard, or, alternatively you can also reach out to us directly and we'll add your email address to the list. Thanks again for recommending us!
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Excellent customer service
I have been very pleased with my experience with EO, so much so that I have recently opened a second account for a charity I'm involved with. I love the ethos of this company - happy to help and support all businesses and organisations, no matter the size, with a big emphasis of excellent customer service.
Pros
Because of the number of subscribers I have, I am on EO's free plan. However, EO's customer service is brilliant, and I find the design interface and admin dashboard very easy and intuitive to use.
Cons
Nothing - I have been very happy with the service provided.
- Industry: Alternative Medicine
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
Truly beginner friendly, good results.
Wonderful. I truly appreciate the support chats
Pros
I love that the website is open, clean and easy to maneuver and understand..
Cons
That it isn't possible to filter people into an automation without issuing a tag. I am not used to using tags yet.
Response from EmailOctopus
Hi Monique,
Thank you for reviewing EmailOctopus. Being beginner-friendly is definitely one of our main goals, so it looks like we're doing a good job here ;) I know using tags can be an adjustment, but we truly believe it's one of the best ways to organise and manage your audience. Hopefully, you'll see how they're handy in both automation and segmentation! Thanks again for recommending us.
- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 6-12 months
-
Review Source
very satisfied
Pros
EmailOctopus is flexible in their pricing. Instead of suddenly breaking into an expensive category because of additional subscribers, EmailOctopus has a gentler system. They even reduce the charge if you lose subscribers! Perfect for someone like me with a modest budget.
Cons
The dashboard was a little bit difficult to negotiate at first, and the emails hard to design until I got the knack--now it's not hard at all.
Response from EmailOctopus
Thanks for taking the time to leave us a review, Lynne. We strive to cater to many different use cases, but our main goal is to make email marketing accessible for teams with big ambitions, but smaller budgets. So I'm really happy to hear our pricing works out well for you ;) It's also great that you got a hang of our editor, but feel free to contact our Customer Success team if you need a hand in the future! Thanks again for recommending us.
- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for Free Trial
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Review Source
Better bang for your buck
Pros
EmailOctopus is a more accessible, user-friendly approach to email marketing than other products I've seen. Instead of trying to woo people with fancy design and loads of features, their site design and client dashboard lets the product speak for itself. Everything I need is easy to find.
Cons
I wish EmailOctopus had the features I liked about Convertkit, so I wouldn't feel like I was missing too much. For instance, I'd create opt-ins with lead magnets, so someone would subscribe and be sent that opt-in — without me needing to create an automation JUST for that opt-in/lead magnet.
- Industry: Entertainment
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Great, I've been with them for years
I've been with Email Octopus for years and I recommend it to other solopreneurs. It's easy to get started and I find that the product can grow with you. It's not overwhelming with too many options to begin, but as you get more advanced with email marketing, you can use more advanced techniques.
Pros
Extremely affordable and beginner-friendly email list
Cons
Ability to change email behavior based on *which* link is clicked.
Response from EmailOctopus
Thank you for your lovely review, Leijla! We're glad to hear that our price point and simplicity work out well for you. We noted your feature request related to actions based on a specific link clicked – we indeed hope to add this option down the line ;) Thanks again for trusting us for so many years and for recommending us – we're here if you need anything!

- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Good via console and API
They have been good to work with and their product is of very good quality. The end result of the emails produced is clearly the most important and these are very good. There has been one price increase during the few months that I have been with them.
Pros
We use the Connect features to use our own sending infrastructure, whilst Email Octopus handles list management for us. The API is just about enough for what we need from it but has been very quick to integrate with our applications. The email design features are good, and the end result of mails to customers is great.
Cons
Unlike some of the larger providers, there is no first party API SDKs available for PHP/Laravel. However, there is enough community engagement to make 3rd party ones which work well, and looking at the underlying API it would be straightforward to make your own.
Alternatives Considered
Mailchimp- Industry: Computer Hardware
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
simple to use
a simple straightforward way of reaching your (potential) customers
Pros
easily customisable - from fonts, colours, sizes images...all very straight forward
Cons
over easily customisable, can get stuck in trap of searching for the perfect mail...
Response from EmailOctopus
Thank you for reviewing us, David. We're glad to hear you find EmailOctopus easy to use – it's one of our main goals! The perfect email may mean something else for everyone, but we realise it may be hard to decide what works best for you. If you need a hand or advice, feel free to reach out to our Customer Success team – we'd be happy to help ;)
- Industry: Professional Training & Coaching
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Simple and Efficient Email Marketing Tool
My overall experience with EmailOctopus has been positive. It offers great value for the price, and its simplicity makes it easy to navigate for beginners while still offering enough features for more customization and functionality. I would definitely recommend it to anyone looking for a cost-effective, no-fuss email marketing solution that allows for the creation of multiple newsletters and mailing lists and gets the job done efficiently.
Pros
What I like most about EmailOctopus is its user-friendly interface and overall affordability, especially for smaller businesses or individuals just starting with email marketing (like me). The Free Plan gives room for building up to 2,500 subscribers and 10,000 emails per month before asking you to upgrade for a low monthly cost. I find this to be a very obscure feature amongst their competitors - and it is extremely fair, as it gives a ton of value and doesn't put the new user on a time clock to expand readership in order to benefit from that value. The platform also offers a robust set of features, including easy list management and automation tools, all while being more budget-friendly compared to many other email marketing services (the first paid tier starts at $9/month for 500 subscribers and the price is on a sliding scale that takes both subscriber count and email frequency into account). This demonstrates to me that I'll be able to adjust my account according to personalized need as I grow. The integration with other platforms makes it flexible and adaptable to various needs. I'm able to connect my lists to Payhip very easily.
Cons
So far I haven't noticed much of a downside. I'm able to easily brand my mailings, create new newsletters and mailing lists, connect to various services for easy integrated use, and I seem to have a lot of control over design even on the free plan.
Alternatives Considered
Zoho MailReasons for Choosing EmailOctopus
I found Mailchimp to be much too complicated and cluttered, which caused me confusion at times. Also it was quite limited for the free option.Switched From
MailchimpReasons for Switching to EmailOctopus
I still use Zoho, but on the free plan right now, which means it is very limited in functionality.- Industry: Entertainment
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Fantastic newsletters!!!
Very positive. I came over from GoDaddy whose newsletter is complicated and limited. They make you look really good. You should send them a thank you letter. I was with Mail Chimp before that and for some reason they started to want to charge me. I don't even have 200 emails yet it doesn't make sense to pay. I have been really impressed with y'all and am truly grateful for your service.
Pros
I like that it's intuitive and easy to figure out how to use. I am also really impressed by being able to see who opened it, who clicked through and the times. I have told a few friends about this.
Cons
I haven't been able to figure out how to move the landing page to my website yet and I don't like the button to sign up being purple. It doesn't go with my website colors.
Alternatives Considered
Zoho CampaignsReasons for Choosing EmailOctopus
Their website builder only allows three segments of text. If you write a sentence and double space to start another they call that a different segment. Their website builder also doesn't allow you to copy from one source and paste into it. It is set up to be a picture book with no captions. Someone that like comic books designed it.Switched From
GoDaddy Website BuilderReasons for Switching to EmailOctopus
It was a trial or error thing. I was so frustrated with GoDaddy when I was looking that I didn't have a lot of patience. There was one other I tried between GoDaddy and Octopus but I don't remember the name. I had researched a lot before going to GoDaddy. It started to get complicated and I have mild ptsd from dealing with GoDaddy so I quit and moved on. Whoever created EmailOctopus seems to actually think about things and tries to make it easy to use. Thank you!Response from EmailOctopus
Hi, Mindy! First of all, you deserve a medal for the most candid review 💜 Thank you so much for your kind words! We're thrilled to hear that you're enjoying how intuitive and easy EmailOctopus is to use, and it's great to know that our reporting features are helping you understand your audience better. We really appreciate you spreading the word to your friends, too!
When it comes to adding a landing page to a website – please reach out to our support, and we'd be happy to give you a hand with that (as well as adjusting its colour scheme). You may actually be better off using a sign-up form instead – we'll talk you through it!
We’re honestly glad you found a simpler and more flexible alternative after your experiences with GoDaddy and MailChimp. It’s feedback like yours that motivates us to keep making EmailOctopus as user-friendly as possible.
Thanks once again for your excellent review and for choosing EmailOctopus. We're grateful to have you on board!
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Easy to use, affordable product
I switched from Mailchimp to Email Octopus last year and have been very happy with the change. It's more affordable and it has all the features that I need. It's easy to create campaigns and add new subscribers.
Pros
It's extremely affordable! It's also very user friendly. It's easy to make and send campaigns.
Cons
I had a little bit of trouble verifying my domain at first but was able to figure it out.
Alternatives Considered
Constant ContactReasons for Choosing EmailOctopus
It was getting very pricey and the price kept going up.Switched From
MailchimpReasons for Switching to EmailOctopus
It was the most affordable and straightforward. And it had a good free trial.Response from EmailOctopus
Hi Georgia,
What a fantastic review, thank you so much for taking the time to share your experience. It's great to see that our price point and feature set match your needs. At EmailOctopus, we focus on making our product simple and affordable so that anyone can stay in touch with their subscribers.
Let us know if you need anything along the way ;)
Magdalena
Customer Success Manager

- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Email campaigns
The creation of email marketing campaigns is sent to customers in a timely manner, being viewed with great interest and with great response results
Pros
Since I started using EmailOctopus, my email list has grown significantly, which has been very valuable for getting more subscribers and creating marketing campaigns for more users. These campaigns through EmailOctopus have been the most effective and have had an amazing impact on customers
Cons
The entire process has been the best, there are no flaws whatsoever, it has been useful and helpful to me
Response from EmailOctopus
Hi Dylan,
Thank you for the excellent review – we're thrilled to have helped you grow your business! We're here if you need any help along the way ;)

- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
EmailOctopus: A Great Email Marketing Solution for Small Businesses and Non-Profits
The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.
Pros
EmailOctopus has a robust template system that makes it easy for anyone to create marketing emails that look nice. The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing demographics for specific emails. EmailOctopus is user-friendly and a wonderful tool at a wonderful price.
Cons
I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.
Reasons for Choosing EmailOctopus
The cost was prohibitive for the number of emails we were sending out. In addition, many of out emails were not being opened.Switched From
Constant ContactReasons for Switching to EmailOctopus
The cost of EmailOctopus ultimately won us over. However, EmailOctopus' features were equal to those of the other products.- Industry: Entertainment
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Top Notch Newsletter service
Excellent. It has never failed to deliver my newsletters.
Pros
It integrates with Payhip. And it's easy to add a file with new subscribers from giveaways.
Cons
No cons. It's dead simple to use and I love it.
Alternatives Considered
MailchimpReasons for Choosing EmailOctopus
When they updated, the new version wouldn't integrate with my Payhip store. I didn't want to lose opportunities while they corrected things. I do not regret switching at all.Switched From
MailerLiteReasons for Switching to EmailOctopus
I'm small potatoes. My business growth is slow. Email Octopus allowed me an entry free option while I set things up and learn more about selling online. It was the right choice for me.Response from EmailOctopus
Hi Kerri, I'm really happy to hear EmailOctopus does exactly what you need. We're thrilled we can participate in your business growth – thanks for recommending us!
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Excellent solution for managing email campaigns!
Pros
The free option to start out with EmailOctopus is a very good choice to start out with. It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). We have used a couple different options for email marketing, and EmailOctopus was the best all-around that we tried.
Cons
EmailOctupus seems to have fewer email templates than some of the other providers, however - the ones they have fit our needs perfectly.
Reasons for Choosing EmailOctopus
Rising costs of wix - very low message caps.Switched From
Wix EnterpriseReasons for Switching to EmailOctopus
We chose EmailOctopus based on it having a solid overall functionality that fit our needs, as well as competitive pricing.Response from EmailOctopus
Hi Devin – thank you so much for taking the time to review us! It's wonderful to hear that EmailOctopus stands out among the competitors you tested ;) I do have some good news, too: we're planning to add many more templates to our library in the next few months, so you'll definitely get more options! Thanks again for recommending EmailOctopus.
- Industry: Leisure, Travel & Tourism
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
My Views on EmailOctopus Utilization for 5+ Yos
Pros
EmailOctopus automates the entire process of marketing by creating and customizing high volume outbound marketing emails.
Cons
EmailOctopus has few free templates for creating landing pages.
Response from EmailOctopus
Hi Adegboyega,
Thanks for reviewing EmailOctopus! It's great to hear that you're making good use of our automation feature. And thanks for suggesting that we add more landing page templates – I'll make sure to pass it on to the team and add it as a feature request. If you'd like to see any other features on our platform, please reach out to our support – we'd love to hear from you!
Magdalena,
Customer Success Manager
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Sincere Feedback on Email Octopus
So far I’ve been using email octopus which was recommended by carrd.co and it has been great. I haven’t had any issues with my emails except most times automated emails on Apple mail goes to junk folder
Pros
Easy template customization and Automation.
Cons
API Key being hidden. That’s the only problem I have because, most times I forget where it was saved and then have to create another key.
Response from EmailOctopus
Hi Daniel,
Thanks for reviewing us, I'm glad to hear you find EmailOctopus to be less complicated than the competition. Happy to clarify the points you mentioned – we only display API keys at the point of creation for security reasons. Indeed, we recommend saving it somewhere on your device in case you need it in the future. When it comes to inbox placement issues in Apple Mail – we'd need to look into your setup to see what could have caused it. Please reach out to our Customer Success team and we'll be happy to help!
Thanks again for recommending us.
- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Would recommend this to my friends
great support and link clicks analytics works well
Pros
the freedom in free plan allows you to explore all features in EO
Cons
I mean the interface is great but could use some refreshment. Like Manychat's automation interface
Reasons for Choosing EmailOctopus
It's cheaper and the interface of EO is better. ActiveCampaign may have more feature but it was overwhelming to me. And their automation workflow builder isn't super intuitive. EO is also not extremely intuitive but was easier to understandSwitched From
ActiveCampaignReasons for Switching to EmailOctopus
Systeme.io had a bug i believe - couldn't login, then i found EO email octopus Mailchimp too expensive and limitedResponse from EmailOctopus
Thanks for your review, Koen. Happy to hear our support and analytics work well for you. I noticed you mentioned you'd like a refreshed editor – we're actually working on revamping many parts of our interface, so hopefully, it'll be more intuitive to use ;) Thanks again for recommending us!

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
EmailOctopus Review
My overall experience with EmailOctopus is excellent.
Pros
EmailOctopus really helped us managing our email clients and day-to-day communication.
Cons
Customer support processes can be improved on EmailOctopus.
Response from EmailOctopus
Hi Onur,
Thank you for reviewing EmailOctopus – happy to hear you've had an excellent experience! You mentioned that you'd like us to improve our customer support processes – would you be able to give us some more details on what didn't quite work for you? Feel free to drop us an email or start a chat directly from your account – I'd love to hear from you!
Thanks!
Magdalena, Customer Success Manager
- Industry: Writing & Editing
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Easy, professional service with great support.
Easy to use with great support pages to help me switch over initially and then to continue to make my email campaigns the best I can make them.
I'd recommend EmailOctopus to anyone who's unfamiliar with setting up email subscriptions. But it's great to anyone really, no matter the level of experience.
Pros
The ease of making up an email to send out to my subscribers. EmailOctopus isn't the first service I've used over the years, but it's by far the easiest one to navagate.
Cons
It can get pricey when you need to upgrade. But that's pretty much true across the board these days. And you do get what you pay for.
- Industry: Insurance
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Very pleased with EmailOctopus!
I have used EmailOctopus for a few years now. I send emails a few times per year to my client base, and a separate email to my referral sources. It's very easy to design an attractive looking email, and then to track who opens it and what they click on.
Pros
For my level of usage this service is free and has all the sophistication I need.
Cons
There is nothing I dislike, other than when I mention it to others they haven't heard of it!
Alternatives Considered
Constant ContactReasons for Choosing EmailOctopus
They charge money for even small lists like I manage.Switched From
MailchimpReasons for Switching to EmailOctopus
EmailOctopus is easier to use and also free.Response from EmailOctopus
Hi Dawn,
Thank you for your excellent review! We're thrilled to hear our design and reporting tools match your needs ;) We're here if you need anything along the way!
- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Helpful and Responsive
They have been wonderful to work with, and have been highly responsive to emails when asked for questions or for help!
Pros
I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.
Cons
Not being able to save templates from automation, but there's a workaround I figured out.
Response from EmailOctopus
Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.

- Industry: Translation & Localisation
- Company size: Self Employed
- Used Weekly for Free Trial
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Review Source
Affordable & Effective Email Marketing
Overall, I highly recommend EmailOctopus to anyone in need of a reliable, affordable, and feature-rich email marketing solution. Whether you're a small business owner, a marketer, or an entrepreneur, EmailOctopus has everything you need to create successful email campaigns without breaking the bank.
Pros
EmailOctopus offers a budget-friendly yet powerful solution for email marketing. Its intuitive interface and drag-and-drop editor make creating visually appealing emails a breeze. With high deliverability rates and robust analytics, it's perfect for small businesses. While some advanced features are limited, its value for money is undeniable.
Cons
Some advanced features may be limited compared to more expensive alternatives. Customer support response times could be improved
Response from EmailOctopus
Hi Anny,
Thanks for taking the time to leave a review. We appreciate the feedback.
When it comes to our Customer Support response times, have you considered using our Live Chat service? While we respond to emails, on average, within 40 minutes using chat will connect you to a team member (no AI Chat bots!) within seconds and is included across all our paid plans and for your first 30-days on a free plan.
Try it out next time you're on the platform by using the (?) bubble in the bottom right-hand corner.
We look forward to hearing from you :)
- Industry: Online Media
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Top quality & easy to use
Pros
It's a very solid product - good deliverability, excellent onboarding and support and a very generous free tier. I find it very reliable and trust that my emails are reaching inboxes. I much prefer it to Mailchimp.
Cons
The editor is a bit tedious. I need to change text & links from the template default every time. Also it does not automatically integrate with as much third party stuff. Zapier can make most integrations happen but I haven't got into it.
Reasons for Choosing EmailOctopus
Mailchimp had deliverability issues and no support, Beehiiv had unintended behaviour at times and poor supportReasons for Switching to EmailOctopus
ConvertKit was outside my budget & MailerLite was disappointing overall.Response from EmailOctopus
Hi Janine,
Thank you for reviewing EmailOctopus. I'm happy to confirm that our new editor is ready for testing – feel free to reach out to us and we'll enable this option for you within the next few days. Hopefully, it'll solve your editor issues and make your experience even smoother. Thanks again for recommending us!
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Simple solution for creatives dipping their toes into the world of email newsletters
As an artist, I've been having a great time growing my first mailing list using EmailOctopus. It's simple and easy to use, so I can spend more time on what matters (creating art), and you don't have to spend money just to start out. I'm also very fond of the fact EmailOctopus respects the privacy of my followers. It really helps build trust with my audience.
Pros
It's free to start, easy, and respects the privacy of my followers.
Cons
Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks.
Response from EmailOctopus
Hi Fabiola,
Thank you so much for your thoughtful review! We're absolutely thrilled to hear that EmailOctopus is helping you grow your mailing list while giving you more time to focus on your art. It's wonderful to know that our simplicity and respect for privacy resonate with you – trust is such an important part of building relationships with your audience, and we're honoured to be a part of that journey.
Let us know if there's anything you need along the way 💜
Magdalena
Customer Success Manager
- Industry: Entertainment
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Very Happy Author
Very positive! I have been using them for two years now and could not be more pleased.
Pros
I love how responsive the team behind EO is, and I feel great knowing they give back to the environment. Plus, the interface is streamlined, the emails look good, and the system has never let me down.
Cons
There's some limited capability when it comes to including surveys, for example, but they're adding features all the time and I can always figure out how to do what I want (for example, just including a survey link).
Reasons for Switching to EmailOctopus
quality for price and environmental valuesResponse from EmailOctopus
Happy to hear you enjoy using EmailOctopus, Elle! We're glad that our values resonate with you and that you've had a great experience with our team. Thank you for flagging that you'd like to include surveys in your emails – this helps us plan our future work and see which features we'll introduce to our platform. Let us know if you need anything else to make your email marketing journey even smoother!
- Industry: Writing & Editing
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Email Octoppus is so easy to use, is beautiful, and has great custmer service!
Pros
Simplicity of use and the great customer service
Cons
No cons at Email Octopus! No complaints whatsoever.
- Industry: Public Relations & Communications
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Easy, helpful, and very reasonably priced!
I've tried email marketing platforms that were expensive and much more difficult to set up. EmailOctopus has everything you need, in a very clean user interface and very reasonable pricing.
Pros
Email Octopus is SO EASY to use. I had campaigns up and running quickly, and I have very little prior email marketing experience.
Easy, but still powerful, with great reporting, and outstanding customer service (the product didn't need help, I did).
Cons
I honestly can't think of any cons. Some may not like that there are fewer design templates than some email marketing systems provide. Personally, I consider that a plus, as there's less to wade through. Plus, it's quite simple to design your own.
Reasons for Switching to EmailOctopus
Ease of use and cost. Had everything I need, and more.Response from EmailOctopus
Hi Jay,
That's some excellent feedback, thank you for sharing it! I'm thrilled to hear you find EmailOctopus easy to use, it's in our top goals every year ;) Indeed, it's meant to be simple to create customised templates, but we're actually rolling out dozens of new designs every few weeks, and there are now over 60 inspirational templates you can choose from.
Thanks for recommending us and you know where to find us if you need anything along the way 💜
Magdalena
Customer Success Manager
- Industry: Sports
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
I'm a fan of emailoctopus
Pros
It has been easy to use and more user-friendly than MailChimp.
Cons
I would like to have more design options for the newsletter. In particular, I'd like to see more fonts available and be able to embed, rather than link, videos.
Response from EmailOctopus
Hi Mark, thanks for leaving us a review. Happy to hear you find EmailOctopus easy to use – this was definitely one of our main goals! Regarding your feedback on design options – we're actually revamping our editor as we speak, and you'll see some more options very shortly. That said, when it comes to the features you mentioned, our limitations are not arbitrary – they are dictated by the constraints of how emails are rendered in mailboxes. For instance, most web fonts only work in fewer than 50% of mailboxes, so even if we were to add them, they wouldn't render in the email you send to your subscribers. Similarly, with video content – most email clients don't support rendering videos directly in the mailbox, and they would open them in a new tab anyway. So to avoid display and deliverability issues, we follow best industry practices. However, we keep our eyes peeled for any updates, and if more email clients start supporting those options, we'll definitely look into adding them, too ;)
- Industry: Design
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Love how simple it is to use
Pros
What I love about EmailOctopus is how simple and reliable it is without costing a fortune. The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all my subscribers. To top it all off, their support team is always helpful and seem to always be online!
Cons
It would be fantastic to have a built-in option for sending birthday emails to my customers automatically. I don't think this is possible right now and is really the only feature missing
Response from EmailOctopus
Thank you so much for your kind words! We’re delighted to hear that you find EmailOctopus reliable, affordable and easy to use. It’s great to know our platform helps you send emails quickly and customise them to suit your style.
I'm also glad our support team has been there for you when you needed it. I have some good news – we do plan to add birthday emails option to our automation in the next few months ;)
Thanks for choosing EmailOctopus! 💜
- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Easy, Efficient and Most Importantly - it works!
I think this is one of the best-kept secrets in email marketing.
Pros
Easy to work with, easy to add an opt-in form
Cons
It has been very easy for me here. Could be because I have worked through kinks in other similar programs.
Response from EmailOctopus
Hi Sharon, thank you for reviewing EmailOctopus! Glad to hear you're happy with our simplicity and features. We'd love to help more users like you, so please don't keep it a secret ;)
- Industry: Online Media
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Efficient, productive, simple email marketing
Very good. I recommend to any marketeer or small/medium business as a less bloated alternative.
Pros
The product allows my business to send 50k+ emails a month, for a low monthly cost. I like the simplicity. Other senders are bloated and high cost. The product has similarities to my own business, british, simplicity, and well built.
Cons
The only thing I would change is the ability to send to multiple lists at a time / with de-dupping. But no biggie.
Alternatives Considered
MailchimpReasons for Choosing EmailOctopus
overly complicated and very expensive in comparisonSwitched From
KitReasons for Switching to EmailOctopus
price and simplicity, also British made.Response from EmailOctopus
Hi Josh – thank you for the kind words. We're thrilled to hear EmailOctopus aligns with your values of simplicity and quality. Keeping things simple and affordable is at the heart of what we do, so it's great to know that's working well for you. Regarding your feedback about lists – this is something we aim to tackle later this year, so hopefully your list management experience will improve shortly. If you ever need anything, we're here to help. Happy emailing! 🐙
- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Stuck on You
It has been a great tool and asset for our tiny organization that has seen some hardships. But I appreciate email octopus and would continue using them for any current and future venture.
Pros
I like the vetting process to ensure lower risk of spam. The ease of use of the UI is also wonderful, and I enjoy the customization options.
Cons
I cannot think of anything that would be considered unlikeable about email octopus, to be honest.
Alternatives Considered
MailchimpReasons for Switching to EmailOctopus
I preferred their platform; it was more appealing and the cost was much fairer.Response from EmailOctopus
Hi Jenna,
Thank you for such a candid review! We're thrilled to hear we share similar values when it comes to compliance. And it's a pleasure to see people enjoy our UI and customisation options – I'll make sure to share your feedback with our product team ;)
Thank you for supporting and recommending us. We're here if you need anything!
Magdalena
Customer Success Manager