--- description: Review of Hotjar Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Hotjar | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Hotjar](/software/136486/hotjar) # Hotjar Canonical: https://www.softwareadvice.ie/software/136486/hotjar Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.ie/software/136486/hotjar?page=2) > Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements. The platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 539 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Annotations - Audience Targeting - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - CSAT Survey Structure - Campaign Tracking - Charting - Click Tracking - Collaboration Tools - Commenting/Notes - Communication Management - Conversion Rate Optimisation - Conversion Tracking ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) - [User Experience (UX) Apps](https://www.softwareadvice.ie/directory/4258/ux/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.ie/directory/4695/qualitative-data-analysis/software) - [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software) - [Website Optimisation Tools](https://www.softwareadvice.ie/directory/4680/website-optimization/software) ## Alternatives 1. [Lucky Orange](https://www.softwareadvice.ie/software/324513/lucky-orange) — 4.7/5 (260 reviews) 2. [Microsoft Clarity](https://www.softwareadvice.ie/software/402208/microsoft-clarity) — 4.8/5 (56 reviews) 3. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2348 reviews) 4. [Mouseflow](https://www.softwareadvice.ie/software/189193/mouseflow) — 4.7/5 (122 reviews) 5. [Fullstory](https://www.softwareadvice.ie/software/75267/fullstory) — 4.6/5 (67 reviews) ## Reviews ### "I can't imagine how you do CRO without Hotjar" — 5.0/5 > **Brock** | *4 March 2023* | Retail | Recommendation rating: 10.0/10 > > **Pros**: It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar. > > **Cons**: There is little we don't like about Hotjar. It just works (and it is easy to use). > > We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process. ----- ### "Great but too expensive" — 4.0/5 > **Verified Reviewer** | *23 June 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It gives you so much insights into how your visitors behave and think. > > **Cons**: The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one. > > Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc. ----- ### "Easy to use and helpful heat mapping and user tracking" — 4.0/5 > **Morgan** | *23 October 2019* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable. > > **Cons**: Sometimes set up of heatmaps is clunky and setting up and our plan does not enable unlimited data and visits. > > We can easily show clients how our landing pages are performing and where our design partners can improve their pages for better conversion optimization. ----- ### "HotJar is an awesome tool for studying websites and optimizing\!" — 5.0/5 > **Akande** | *22 August 2019* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it\! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data\! > > **Cons**: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had. > > Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion. ----- ### "Excelent but a little expensive" — 5.0/5 > **Carlos** | *3 June 2022* | Logistics & Supply Chain | Recommendation rating: 8.0/10 > > **Pros**: The heatmaps and recording are so critical to create a UX centered product in all the organization > > **Cons**: The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions > > Very great experience, but with the actualization the manual heatmaps are off :( ----- Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.ie/software/136486/hotjar?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/136486/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data