--- description: Review of Google Analytics 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Analytics 360 | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360](/software/137155/google-analytics) # Google Analytics 360 Canonical: https://www.softwareadvice.ie/software/137155/google-analytics Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.ie/software/137155/google-analytics?page=2) > Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display \& Video 360, AdSense, AdMob, and AdWords. > > Verdict: Rated **4.7/5** by 8091 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8091 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Analytics - Augmented Analytics - Behaviour Tracking - Campaign Management - Campaign Tracking - Charting - Collaboration Tools - Conversion Tracking - Customer Database - Customer Journey Mapping - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Manufacturing BI Software](https://www.softwareadvice.ie/directory/3828/manufacturing/software) ## Related Categories - [Manufacturing BI Software](https://www.softwareadvice.ie/directory/3828/manufacturing/software) - [Dashboard Software](https://www.softwareadvice.ie/directory/440/dashboard/software) - [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software) - [Data Management Software](https://www.softwareadvice.ie/directory/4230/data-management/software) - [Reporting Tools](https://www.softwareadvice.ie/directory/4284/reporting-tools/software) ## Alternatives 1. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (260 reviews) 2. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2317 reviews) 3. [Ahrefs](https://www.softwareadvice.ie/software/64773/ahrefs) — 4.7/5 (583 reviews) 4. [Looker](https://www.softwareadvice.ie/software/140986/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://www.softwareadvice.ie/software/353651/adobe-analytics) — 4.5/5 (237 reviews) ## Reviews ### "The Full 360 Experience" — 5.0/5 > **Zach** | *25 February 2026* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader marketing strategies. The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website. It is by far one of the most valuable tools we have when it comes to analyzing customer data. The platform itself is relatively easy to use, but can get increasingly complex if you require advanced reporting and dashboards. > > **Cons**: The user interface itself is great, but things can get a little confusing and complex if you need to set up advanced features that require customization to fit your organizations needs. This will often require additional training or support. The learning curve can be a bit longer depending on the complexity of your analytics and data reporting. > > Overall GA 360 has either met or exceeded all of our expectations in terms of features, functionality and reporting. If you're an organization that is trying to improve their data analysis and reporting Google Analytics 360 is a must-have tool. ----- ### "A thorough but overwhelming web analytics platform" — 4.0/5 > **Natalie** | *25 July 2024* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports. > > **Cons**: What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running. ----- ### "Analytics tough for first timers" — 5.0/5 > **Andrew** | *31 May 2024* | Consumer Services | Recommendation rating: 0.0/10 > > **Pros**: The pros are you can run Google ads, sometimes I wish they would make things easier. > > **Cons**: I feel like I’m computer savvy sometimes until I use this. Just wish customer service better and ease of use and understanding. ----- ### "Good product but you’ll need some experience" — 5.0/5 > **Tracie** | *19 February 2026* | Nonprofit Organisation Management | Recommendation rating: 8.0/10 > > **Pros**: I like that Google analytics allows you to have multiple reports for specific analytics (demographics, page views, etc.) that you can easily navigate to within the app. > > **Cons**: Google analytics was difficult to set up, understand, and implement without the use of multiple tutorials and self guided teaching. > > Good. The product is robust in its features and capabilities for analytic tracking and analysis, the set up and implementation/comprehension of the information provided requires a very strong base knowledge of web analytics. ----- ### "Powerful tool, but not easy to learn" — 5.0/5 > **Roger** | *3 January 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I really liked the level of detail in the data and the ability to analyze large amounts of traffic without issues. The integration with other Google tools is very powerful and helpful for decision making. > > **Cons**: The learning curve is high and at the beginning it can be confusing. Also, the interface is not always intuitive and sometimes it takes time to find specific reports. > > Overall, my experience was good. It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it. ----- Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.ie/software/137155/google-analytics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/137155/google-analytics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data