4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. - thumbnail
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows. - thumbnail
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. - thumbnail
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. - thumbnail
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives. - thumbnail

    Hootsuite pricing

    Hootsuite has a free version and offers a free trial. Hootsuite paid version starts at US$49.00/month.

    Starting Price:
    US$49.00/month
    Free Version:
    Yes
    Free trial:
    Yes

    Alternatives to Hootsuite

    Hootsuite Reviews

    Feature rating

    Value for Money
    4.2
    Functionality
    4.3
    Ease of Use
    4.3
    Customer Support
    4.2
    5 reviews of 3,673 View all reviews
    Colleen
    Colleen
    • Industry: Computer Software
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    4
    Customer Support
    3

    5
    Reviewed on 16/9/2023

    Hootsuite is the top software for handling many social media accounts.

    In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

    Pros

    Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

    Cons

    I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

    Arzu
    Arzu
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    3
    Features
    3
    Ease of Use
    4
    Customer Support
    4

    4
    Reviewed on 11/4/2022

    Useful for beginners but high priced

    Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

    Pros

    It's useful to connect more than one social platform and manage all of them from one channel.

    Cons

    Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers.
    I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

    Steve
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    3
    Features
    5
    Ease of Use
    4
    Customer Support
    0

    3
    Reviewed on 9/9/2021

    Used To Be Great...

    Pros

    I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section.

    I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

    Cons

    1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome.

    2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts.

    3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later.

    4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite.

    5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

    Alternatives Considered

    Buffer, Loomly and Later

    Reasons for Choosing Hootsuite

    Hoosuite had a free plan. Otherwise I love Sprout Social so so so much more in every way except the price. Sprout Social is way too expensive in my opinion so I switched to Hoostuite because it was the most cost effective at the time, not so much anymore.

    Switched From

    Sprout Social

    Reasons for Switching to Hootsuite

    It was the cheapest at the time.
    Hanane
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5
    Reviewed on 8/1/2024

    The best option

    The application is more than wonderful .It's one of the best experiences I've ever had and it's still

    Pros

    It is easy to use and offers users a set of options for using external applications in addition to purely settings

    Cons

    One of its services does not have the phone support feature

    Shaheer
    Shaheer
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    4
    Reviewed on 1/6/2022

    It's Easy and Good

    As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

    Pros

    Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

    Cons

    Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

    Alternatives Considered

    Buffer

    Reasons for Switching to Hootsuite

    If you're on the go, a social media management app such as Hootsuite can be an invaluable tool. This program can centralize your social media profiles and messages so you can manage them all in one place. You can reply to messages, see analytics, and collaborate with team members without leaving the app. Hootsuite also lets you view multiple social networks at once and schedule posts to each.

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