HubSpot CRM

Pros

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Cons

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Pros

It is an extraordinary CRM with great user experience, great for lead management and segmentation of leads. It is great for tracking the activities of the leads and everything from customer services, marketing, sales and analytics team to work all in one place which is a bonus.

Cons

I would only point out that the pricing structure of HubSpot is not the best, it is expensive for a lot of businesses. The customer support is poor, they never got to solve problems via chat or emails unless you call them.

Alternatives Considered

Pros

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right?

This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream.

The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. [email protected] or [email protected]) - rather, Hubspot requires users to send from their individual email (e.g. [email protected])

Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or [email protected]

It's no brainers like this that force you to question Hubspot's services.

Pros

HubSpot CRM is a complete tool, with a features and functionalities you could ever need. The integrations with other tools is also great, and it can surely cover all needs for big and small companies.

Cons

We experienced it as a big threshold to get up to efficiency with the tool. I understand that when up and running as it should, it's hard to compete with, but we never came that far. It's a combination of the massive amounts of features, tools and integrations, together with a somewhat not totally intuitive UI, that creates an inertia of getting into the tool.

Alternatives Considered

Reasons for Choosing HubSpot CRM

Switched From

Reasons for Switching to HubSpot CRM

Pros

CRM tools make it easy to add your contact's data and automatically record associated sales activities. Tracking leads is simple with automatic monitoring of calls, emails, appointments, and notes. You can also view the history of all interactions with your customers and leads, and use this data to create and close more deals through targeted campaigns.

Cons

While HubSpot is relatively user-friendly compared to other software, it still requires some time to fully master and utilize its full potential. Without this investment, you may not achieve the optimal results you are looking for.