About Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts. The system’s reporting and analytics tools help users run analyses on parameters such as emails, campaign performance, and ROI data. Users can access Keap remotely on Android and iOS devices. It offers integration with QuickBooks, SalesForce, Outlook, Gmail, plus more. Pricing is on a monthly subscription basis and includes support via phone, email, and FAQs.
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Keap pricing

Keap does not have a free version but does offer a free trial. Keap paid version starts at US$129.00/month.

Starting Price:
US$129.00/month
Free Version:
No
Free trial:
Yes

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Keap Reviews

Feature rating

Value for Money
3.8
Functionality
4.1
Ease of Use
3.5
Customer Support
4.0
5 reviews of 1,173 View all reviews
Melissa
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 5/11/2019

A great tool for more advanced small business marketing automation

I've used Infusionsoft twice to accomplish marketing automation that Hubspot didn't handle well.

Pros

Infusionsoft is a great tool for small businesses that need to kick it up a notch with their marketing automation. It offers an easy to use visual workflow builder and although the learning curve is a bit steep, once users get the principles, the customization is a great trade off.

Cons

Infusionsoft does have its quirks and the learning curve can be steep for those who are not technical or logical. Recommend working with a partner to get past this challenge.

Response from Keap

Melissa,
Thank you so much for the high marks. So glad to hear the power of the product is beneficial to you and your business!

Replied 21/1/2020
Jay
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
2

4
Reviewed on 14/7/2022

Lacked Features Needed

You have to pay for customer support. You get only so many hours of help and then every hour after you need to pay. The system was constantly breaking - the Facebook group was filled with irate customers, and we were missing core features that I was very surprised were missing. Overall, we left after 2 months.

Pros

Its CRM is very user-friendly and mobile friendly

Cons

It was missing core automation segmentation features

Response from Keap

Hi Jay. I'm sorry to hear that Keap's feature set didn't fulfill your needs. However, our customer support is free and unlimited for all customers. It's possible that you could be referring to Coaching sessions, which are a paid program.

Replied 15/7/2022
Melanie
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
2
Customer Support
4

4
Reviewed on 12/12/2022

Still the best option for email marketing

Pros

I started using Keap back in 2009 and it continues to be the best option for having all of my marketing automation in one place.

Cons

I don't like the affiliate management part, although it is what we use. It's easy to make mistakes with set up that lead to tracking issues. I also wish it had a better way to track where new leads come from.

Suzanne
  • Industry: Marketing & Advertising
  • Review Source
Value for Money
0
Features
3
Ease of Use
3.5
Customer Support
4.5

3.5
Reviewed on 24/5/2016

Great for eCommerce... Unfortunately, our sites are not eCommerce

Pros

InfusionSoft was great at first and exciting to learn the platform and start building campaigns. The campaign builder is by far the best part as it is very easy to understand and super easy to visualize your campaign the way it maps out. The elements, processes, communications, etc. are all on a grid map with arrows connecting and directing contacts where to go based on criteria, tags, and triggers you define and set. Once your developers connect everything you need, it is fun to create campaigns.

Cons

Two problems: the CRM is subpar and some integration connections are not ideal. In terms of CRM, there are a lot of preloaded fields as you could expect. The problem is that if there are fields you do not need or use for your business, you're stuck looking at them no matter what. You can create and add up to 100 new custom fields and define the type of field they are, but you cannot remove or even hide existing fields or tabs. Also, we used ScheduleOnce to connect to schedule leads who interacted with our site by filling out a form. Sometimes ScheduleOnce would update their system and cause problems with InfusionSoft and vice versa. Support from IS was quick to address and fix this when it was on their end though.

Anastacia
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
0

5
Reviewed on 22/11/2022

Keap

Overall it is a really good system. Offers plenty of customizable actions and journeys you can create for your users/leads etc. The only downside is the cost.

Pros

I really liked the fact that this tool really does offer a seamless action-triggered integration that is flexible. Some tools you are limited by what type of action is being taken by the end user but KEAP allows you to choose from a large variety of actions and even create/select your own type of action which is great!

Cons

From what I understood, this tool was expensive compared to ActiveCampaign which is what we had originally used before we switched. For the price, might as well have gotten mailchimp.

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