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About MailUp
MailUp is a complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS & Messaging Apps. MailUp is the easiest way to create and manage your campaigns across all communication channels in one single platform to personalize every message towards your customer.
MailUp pricing
MailUp does not have a free version but does offer a free trial. MailUp paid version starts at €39.00/month.
Starting Price:
€39.00/month
Free Version:
No
Free trial:
Yes
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MailUp Reviews
Feature rating
5 reviews of 93
View all reviews
Balayo
- Industry: Computer Networking
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3
4
Reviewed on 26/1/2024
GREAT TOOL FOR DIGITAL PRODUCT MARKETING
Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help.
Pros
1. Allows creation of distribution lists and recipient groups.
2. Great responsiveness of premade templates to all email clients both web-based
Cons
slow newletter sending speeds, which affects overall efficicacy with some big down-time.
Pricing is relatively high as my personal opinion.
Simone
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
4
4
Reviewed on 7/9/2022
Email marketing for everybody
MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast.
A better UI could improve the User Experience.
Pros
MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.
Cons
The above mentioned non tech approach can lead to a bit of a mess if not handled carefully.
The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.
Alternatives Considered
MailchimpReasons for Choosing MailUp
Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).Switched From
MailchimpReasons for Switching to MailUp
The final client made the choice, made on the assumptions of having low costs and a translated user interface.
Joshua
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
3
3
Reviewed on 30/6/2022
It does its job but the user experience could definitely be improved
My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.
Pros
The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.
Cons
The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
Particularly boring is the inability to access from two devices at the same time without activating a paid package.
Alternatives Considered
BrevoReasons for Switching to MailUp
I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.
Verified Reviewer
- Industry: Luxury Goods & Jewelry
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
5
4
Reviewed on 29/12/2022
Great product at a competitive price
The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.
Pros
The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.
Cons
The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery
Guido
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 2+ years
-
Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5
4
Reviewed on 29/11/2020
What you need, with no frills
I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.
Pros
The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).
Cons
The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).
