Instapage

Pros

The staff were very helpful. Customer support really knows about this product and can really help you. Something which at one stage was expected in life is now a rarity so when you find it. It holds value.

Also, Instapage is fast, A/B testing, etc

Cons

It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated. Then again, if the focus is build something within Instapage as that's what it's designed for, you will get good results and this software won't let you down.

Alternatives Considered

Reasons for Choosing Instapage

Switched From

Reasons for Switching to Instapage

Pros

Great software. We select a SaaS based in several conditions, but Ease and Integrations are on the top. Instapage is a five star software in both, and the Live Chat for support is always super helpful

Cons

Not all my team speaks english. Sometimes we need Spanish support, and it's almost never available. Also, the production team in Instapage is a little slow to solve our development needs.

Alternatives Considered

Reasons for Switching to Instapage

Pros

It is very functional and easy to use. Many templates and features.

Cons

The price change every 2 months, generally it increases without adding any new feature. The team is not reliable at all. I don't trust them anymore.

Pros

The editor tool is the easiest to use when compared to other tools.

Cons

Expensive compared to other tools with the same feature

Alternatives Considered

Reasons for Switching to Instapage

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Alternatives Considered

Reasons for Choosing Instapage

Switched From

Reasons for Switching to Instapage

Pros

Certainly, based on the detailed features section I previously mentioned, I would like to summarize my experience with Instapage. The platform offers exceptional quality and user-friendly operation, making it an excellent tool for creating landing pages, even for individuals without a technical background. Additionally, I am particularly impressed by the outstanding customer support provided by the team, who have proven to be truly amazing in their assistance and service. Instapage's combination of high-quality features and excellent customer support makes it a standout choice for anyone looking to create effective and visually appealing landing pages.

Cons

While I wouldn't categorize it as a dislike or weakness, I do face some personal challenges. Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing DNS records. It's possible that this difficulty stems from my limited experience with the platform. Additionally, from a content editing perspective, I encounter challenges with the mobile version. Adjusting image and font sizes isn't always straightforward, and the arrangement of elements on mobile devices can appear disordered on occasion. These issues highlight areas where further user-friendly improvements could be beneficial, particularly for users like me who are still acclimating to Instapage.

Pros

Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development.

Cons

While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue.

Pros

It's easy to work on. It has a good variety of templates to start working and adapt them to your design needs. Provides good plugins to create interesting and useful pages.

Cons

Nothing to mention, we had to change the platform after working on it for a while but it was not due to lack of content or features of the platform.

Pros

Fast landingpage even if you include a lot of big images. It is also possible to design the page however we like. There are no limits in form of colums or rows.

Cons

A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually

Pros

Instapage's visual editor was the deciding factor in going with Instapage instead of Unbounce. Our lead designer was able to quickly create a page that we could iterate on as we tested it. When we tried to create the same page using Unbounce's visual editor, it was clumsy and frustrating.

Cons

While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it.

Alternatives Considered

Reasons for Choosing Instapage

Switched From

Pros

Love the ability to collaborate with clients on page edits. Easy to pull data & review leads. Customer service is always SO helpful.

Cons

I feel there could be more features available for more experienced users.

Pros

Viewing new posts. Easy to use. Integrated with Facebook and google, which makes it easy to input and sync.

Cons

No. So far it has worked perfectly for me

Pros

The design is pretty and they are good at selling you during your initial adoption curve.

Cons

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product.

The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case.

Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Pros

Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent.

Cons

Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.

Alternatives Considered

Reasons for Switching to Instapage

Pros

I love how many tests I can run at a time and how seamlessly those tests can run for the user. I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you want or don't want on your landing page, the global or personal blocks can be really useful for saving time.

Cons

There are some limitations around audience targeting and device targeting which limit how far we can push our a/b testing.

Pros

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections).

Cons

The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive.

Pros

Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity.

Cons

Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes.

Pros

The platform is easy to use due to the drag and drop features.
This makes building an aesthetically pleasing webpage easy.

Cons

The mobile responsiveness was terrible and required a lot of tweaking and in some instances, I just turned it off completely.

Customizing forms is difficult as well. In order to incorporate some basic functions the user will need to have more than a basic understanding of html which is a drawback.

Pros

Very easy to use and has TONS of built-in integrations, No need to mess with Zapier.

Cons

It does have limitations in terms of web development. It's definitely suited for simple landing pages, not regular websites.

Pros

easy to use, good templates

Cons

Sometimes its difficult to do some things because constraints.

Pros

Best pricing.
So easy to use.
Beautiful templates.
You can have a landing page up and running very fast.

Cons

Lack of immediate support for lower packages.

Pros

I've been using Instapage for a few years and love it's ease of use and mobile friendly options. I have close to a hundred landing pages I'm able to split test and receive leads into my CRM.

Cons

I originally chose Instapage for their affordability as there are many landing page options on the market. I've been a customer since 2015 have been downgraded once and was recently told I'd be downgraded to a lesser version. While I love the software in the current option I'm on, It's not worth the price to upgrade.

Pros

-Easy to use
-Drag and drop builder.
-It is a very good testing tool.
-The new instablocks are very efficient.

Cons

-Pricing can be better.
-Difficult to use custom code.

Pros

While the builder itself is top notch, the templates and integration with existing websites are what sold us on the product. Instapage makes it easy to create conversion-focused landing pages - in less than half the time it would take a designer+developer.

Cons

The interface is definitely intuitive, but it does get frustrating/confusing due to its internal mechanisms. For example, some elements need to be moved a certain way. Or images need to be inserted through a specific method. It's a bit of a learning curve and even then - not the best overall experience building landing pages.

Pros

I love that I'm able to create custom landing pages for all of my clients under one roof, for under minimum amount

Cons

The pop-up boxes don't look very professional. If there was a way to better customize them, I think it would help my conversion rates.

Pros

A website landing page tool. I dont really know what is to like about it. So many ways for it to be better but it seems they are content in mediocrity.

Cons

- Glitchy drag and drop builder- Labourous building- Limited options and elements- Conversions arent trackable by type of button, link or callLanding pages look awful on modern wide screens or big monitors. Only reactive by pixels not percentages.html code can't be contained within blocks??The main part of Instapage is to measure leads and conversions yet it gives an awful layout of your analytics.

Pros

Simple to follow layout and process to build landing pages. Page look and feel is quality. Connectivity to WordPress website.

Cons

Need to integrate MailChimp with Instapage - would prefer for this feature to be included within Instapage.

Pros

Testing, analytic dashboard, easy to publish LPs.

Cons

Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.

Pros

Creating landing pages with the drag and drop editor has made our work go quickly and super easy. The ability to A/B test is also wonderful and again super easy. The best part is that it integrates with our Wordpress website seamlessly.

Cons

Pricing is a bit nebulous. When upgrading to have more landing pages that were needed, there was no clear pricing and having to talk to sales is a pain that could have been prevented by having clear pricing on the website.

Pros

Easy to use, helps us create good landing pages that convert.

Cons

Can be tricky/time consuming to set up with our brand guidelines. Once set up though, easy to implement.

Pros

Instapage gave my product more visibility and made my product easy accessible to my customers, the content publisher is my go to tool it makes content creating much easier, although you might have trouble navigating it at first but you get use to it .

Cons

I think you can do better with the customizer template because most of the designs seem outdated, I had to create my template else where because I wasn't feeling the one one the app.

Pros

I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation pages.

Cons

There was a period during which a few highlights were a piece buggy - like the text style would change naturally, without an explanation, when we were composing on the page. Or then again there were a few senseless impediments while setting pictures at the edges of the strip, yet other than that we generally had a great deal of adaptability

Pros

It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use.

Cons

I wish it had better analytics.
Better control over conversion actions on the pages.
More design tools.
The price is a little high, but I think it's worth it.

Pros

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Cons

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Pros

Very easy to use.

Very flexible.

Great templates.

Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Pros

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Pros

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Cons

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Pros

I like that you need no experience to figure out how to use this. It is so simple and straight forward! Additionally, it has a lot of easy integrations and things you can customize to fit your brand.

Cons

This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense.

Alternatives Considered

Pros

The reason I use Instagram as opposed to other landing page software from my other software providers (like Kajabi) is that Instagram is completely customizable. Anything I want to create, is possible. I don't enjoy other landing page builders that limit you with tricky to change templates.

Cons

The cost is quite high, more than I wanted to spend. That said, it has paid for itself so many times over again.

Pros

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Cons

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Pros

Easy to use
Fast to setup
Great looking templates
Awesome Customer Service

Cons

Hard to build multiple connecting pages (even if only a couple)
Really designed as a single page builder for one specific product
Hard to use if trying to build out a business site for an App.

Pros

It's quick to set up, adding domains and sites is quick and painless, it is generally loved by the marketers

Cons

The billing process is difficult and doesn't work well with bursty traffic. Best to start off with a sales rep to explore all options

Pros

Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business.

Cons

Although instapage's service is excellent, they only have one offer.

Pros

I love how easy it is to design great looking landing pages that convert visitors into customers. From a marketing perspective, I need landing pages that not only look good, they also need to perform well. Some clients need a very customized branding and look to their landing pages. Some clients need their landing pages to look like other pages on their websites. With Instapage I can quickly visualize our landing page design goals and get feedback on that design from clients in minutes.

Cons

I always appreciate seeing additional design templates.

Pros

Anyone may now easily create landing pages thanks to Instapage. Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment. Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages according to our needs.

Cons

On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.

Pros

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

Cons

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Pros

Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

Pros

-Fast
-Reliable
-In app analytics
-In app AB tests
-SEO optimization
-Fully customizable
-Best in class drag and drop landing pages
-Forms
-Full integration with google docs, mailchimp and a long etc

Cons

Being extremely picky:
-The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

Pros

The authoring tools are intuitive, the templates are attractive and the support was amazing the first time

Cons

haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app

Pros

Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform.

Cons

Some of the features are reserved for the higher plans but nonetheless, the basic plan works great.