--- description: Review of Looker Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Looker | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Data Collection Software](/directory/4339/data-collection/software) > [Looker](/software/140986/looker) # Looker Canonical: https://www.softwareadvice.ie/software/140986/looker Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.ie/software/140986/looker?page=2) > Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology. > > Verdict: Rated **4.5/5** by 285 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 285 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Annotations - Application Development - Attribution Modeling - Audience Targeting - Behavioural Analytics - Benchmarking - Budgeting/Forecasting - Campaign Management - Campaign Tracking ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Data Collection Software](https://www.softwareadvice.ie/directory/4339/data-collection/software) ## Related Categories - [Data Collection Software](https://www.softwareadvice.ie/directory/4339/data-collection/software) - [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software) - [KPI Software](https://www.softwareadvice.ie/directory/1738/kpi/software) - [Embedded Analytics Software](https://www.softwareadvice.ie/directory/4332/embedded-analytics/software) - [Heatmap Software](https://www.softwareadvice.ie/directory/4234/heatmap/software) ## Alternatives 1. [Microsoft Power BI](https://www.softwareadvice.ie/software/23530/microsoft-power-bi) — 4.6/5 (1888 reviews) 2. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2358 reviews) 3. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8101 reviews) 4. [MATLAB](https://www.softwareadvice.ie/software/264043/matlab) — 4.6/5 (2097 reviews) 5. [Google Charts](https://www.softwareadvice.ie/software/180388/google-charts) — 4.6/5 (740 reviews) ## Reviews ### "Google Looker, ideal both for experienced and new users" — 5.0/5 > **Dimitris** | *16 October 2023* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient \& scalable way are the most important benefits of the platform. > > **Cons**: Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients. > > Overall, we are very happy with Looker and we will keep using it. However, improvements on speed \& connectors are crucial in order to make the product even more useful. ----- ### "The perfect solution for our stage business" — 5.0/5 > **Nicholas** | *6 February 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it. > > **Cons**: Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists. > > I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver. ----- ### "A great tool for exploring data" — 5.0/5 > **Verified Reviewer** | *21 September 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data. > > **Cons**: I had to learn more technical information, the code, and how to work with development and live versions of the models. > > I user Looker every day​ to create dashboards that I share within the company. At the same time I use Looker to analyze​ data on ad hoc requests ----- ### "Looker is a solid BI tool" — 5.0/5 > **James** | *31 May 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: Looker's flexibility is awesome, especially with its LookML modeling. It means we define our business logic once, and it's consistent everywhere. This makes it super easy for anyone to dig into the data without needing to know complex code. Plus, quickly creating new reports and drilling down is a breeze. Version control for LookML is also a huge win for teamwork\! > > **Cons**: My main gripe is with the visualizations. Looker's great for data, but I really wish it had more advanced and complex chart types built-in. Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories. > > Overall, I've had a really good time with Looker. It's a solid BI platform that truly shines in how it handles data and lets people help themselves. LookML is a game-changer for keeping our data clean and empowering users. It's totally helped us understand our data better. Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it. It's a fantastic choice if you need a powerful and adaptable BI tool. ----- ### "A good BI tool for quick solutions, but with limitations" — 4.0/5 > **Robert** | *26 September 2025* | Industrial Automation | Recommendation rating: 7.0/10 > > **Pros**: Probably the capability to allow non-technical users to create their own dashboards/reports to explore data. While a data analytics team can work on building complex dashboards, allowing for discovery and diagnostic, Looker allows business users to quickly draw out some information on their own, without wasting time on raising requests for the dev team > > **Cons**: From a developer/data analyst point of view, the visualization capabilities are pretty limited compared to other tools, like Tableau or Power BI. Also, some limitations when it comes to connecting to different types of data sources. > > I found that blending data from multiple data sources can be a hassle. Working more on building the visualizations, I found that while the final users appreciate the basic visuals and charts, my desire to create more compelling designs and visuals can be constrained by the platform limitations. Also, for complex queries, Looker becomes pretty slow. On the other hand, the interactivity its visuals bring up is better than one of the BI tool I used in the past (Tableau). ----- Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.ie/software/140986/looker?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/140986/looker) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data