About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can utilize HTML template editors or in-built customizable templates to create emails. It lets teams deliver emails directly into clients’ inboxes and gain delivery insights via comprehensive reports to optimize email performance. Administrators can track the number of bounced emails, spam complaints, email rejections and unsubscribes to analyze account reputation. Additionally, Mailchimp Transactional Email enables managers to track activity logs such as open and click rates, export webhooks to other datasets and connect domains with a dedicated IP address. Mailchimp Transactional Email offers an application programming interface (API), which lets businesses utilize high-level programming languages such as Ruby, Python, Node JS and PHP to customize the platform. Pricing is based on a per month subscription and support is offered via FAQs, a knowledge base and other online measures.
Mailchimp Transactional Email Software - 1

Mailchimp Transactional Email pricing

Mailchimp Transactional Email has a free version and offers a free trial. Mailchimp Transactional Email paid version starts at US$20.00.

Starting Price:
US$20.00
Free Version:
Yes
Free trial:
Yes

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Mailchimp Transactional Email Reviews

Feature rating

Value for Money
4.2
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 280 View all reviews
Akarsh
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/1/2023

"Mailchimp: A User-Friendly and Reliable Email Marketing Solution for Businesses"

I've had a good overall experience using Mailchimp Transactional Email. The ability to send automated, one-to-one emails such as order confirmations, password resets, and welcome messages has been extremely helpful for my business. The ability to trigger emails based on specific events, like a purchase or sign-up, has also been a great feature. The personalization options have allowed me to make the emails more relevant to each individual recipient, which has helped to improve engagement and build trust with my audience. The integration with my website and other tools has been seamless. The reporting and analytics features have helped me to track the performance and success of these emails. I haven't had any major issues with the transactional Email from Mailchimp, it has been a reliable tool for my business.

Pros

I have been using Mailchimp for my business's email marketing needs and overall, I have had a positive experience. The user interface is intuitive and easy to navigate, making it simple to create and design professional-looking email campaigns. The wide range of templates and customization options allow me to create unique and personalized emails that stand out. Additionally, the automation features have been a game changer for me, allowing me to send targeted and timely emails to my subscribers. The reporting and analytics features have also been very helpful in tracking the performance of my campaigns and making data-driven decisions.

Cons

One downside I have noticed is that the free version of Mailchimp does have some limitations, such as the number of contacts I can have and the number of emails I can send per month. Additionally, customer support can be slow to respond at times. However, overall, I would highly recommend Mailchimp as a reliable and user-friendly email marketing solution for businesses of all sizes.

Verified Reviewer
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 11/5/2021

Benefits of Mail Chimp Transactional Emails

Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Pros

Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Cons

Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.

Patrick
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
4
Customer Support
2

2
Reviewed on 8/7/2021

MailChimp and their compliance algorithm Omnivore

I used MailChimp multiple times a week and worked very hard to get around the issues I was presented with.

Pros

MailChimp is great for designing emails. They have templates, easy to use drag and drop UI, and a decent studio you can store things like headshots.

Cons

MailChimp did not allow me to email our members. Their algorithm for GDPR compliance, omnivore, told me my list was stale and would not allow me to email to said list. The problem is this list is comprised of paying members who rely on me organization to email them.

I contacted their customer support and they told me there was nothing I could do outside of asking each and every individual to resubscribe. I told them I have signed contracts that give me permission to email these individuals. MailChimp told me that was too bad, their AI robot Omnivore was not able to be modified in any way.

I was frustrated because the value proposition for my organization is to communicate with our members. MailChimp stopped me from doing that.

Steve
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
0

5
Reviewed on 6/5/2021

Good service to send blast email to current customers

When we have had to make business announcement, such as price increases, this software made it easy to get that message out to all our customers.

Pros

Once everything is set up the ability to send out business announcements to all our current customers.

Cons

The ability to use custom templates. Also the cost when you have more than 5000 customers to contact.

Joe
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5
Reviewed on 20/4/2021

Solid Tool for Nurturing an Audience

9/10. Gotta have it if you want to grow a community or business. You don't know what you don't know until you see how your audience engages with you. Very revealing and help to see what type of subject line gets opened, who in your audience reads every email or doesn't read any of your emails.

Pros

Professional templates and layouts for simple plain-text messages or super feature-rich emails
analytics are excellent.
Segmenting your audience is great for re-targeting specific member of your audience.
Even the most basic paid option gives you a ton of growth potential and value.
Email building tool has a TON of features to make a kick ass email
Surveys ( a new feature) is a simple way to keep your audience involved
Compliance with 'unsubscribe' feature is essential business practice

Cons

Slight learning curve for importing contact and getting your database setup

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