Salesforce Marketing Cloud Account Engagement

4.1
Overall rating
Reviews

4.1
Overall rating
Reviews

About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Salesforce Marketing Cloud Account Engagement pricing

Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Reviews

Feature rating

Value for Money
3.8
Functionality
4.0
Ease of Use
3.8
Customer Support
3.9
5 reviews of 648 View all reviews
Garrett
Garrett
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 7/8/2018

Fast, Easy, and Powerful Marketing Automation

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pros

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Cons

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Verified Reviewer
  • Industry: Nonprofit Organisation Management
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 7/12/2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pros

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Cons

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Reasons for Choosing Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Robert
Robert
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

2
Reviewed on 1/8/2018

It offers more than it can handle. Terrible support. Way too expensive.

We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Pros

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Cons

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Melanie
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/3/2024

You will never go back to any other email marketing software

Very positive we have encouraged other offices to adopt this platform

Pros

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Cons

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Charu
Charu
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 4/4/2020

Power-packed Marketing Automation Tool

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pros

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Cons

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

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