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description: Review of Ocean.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Ocean.io | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Ocean.io

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> Sales and Marketing teams use Ocean to find and prioritize THE RIGHT accounts in minutes. Ocean.io will help you: (1) Build highly targeted account lists from a simple search. (2) Find the entire buying committee for your target accounts. (3) Identify your best-performing customer segments and sales verticals from your CRM data.&#10;&#10;Ocean.io data is built using AI and delivers a next-level industry categorisation system.  Machine Learning and Natural Language Processing work together to group companies in more niche and precises segments than ever before possible. &#10;&#10;The result is pin-point accuracy in your targeting that can reduce CAC by up to 91%. &#10;&#10;Ocean.io syncs with your CRM to deliver a market analysis and insights from your own customer data.  This provides a unique view of your market, and helps to recalibrate your ICP so you can win more business.
> 
> Verdict: Rated **4.2/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 17 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ocean.io
- **Location**: Copenhagen K, Denmark
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$79.00
- **Pricing model**: Usage Based (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Benchmarking
- CRM
- Call List Management
- Campaign Analytics
- Campaign Management
- Campaign Personalisation
- Communication Management
- Contact Database
- Contact Management
- Customer Database
- Customer Segmentation
- Customizable Fields
- Customizable Scoring
- Dashboard
- Data Enrichment

## Integrations (4 total)

- HubSpot CRM
- Pipedrive
- Salesforce.org Nonprofit Cloud
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software)

## Related Categories

- [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.ie/directory/4360/artificial-intelligence/software)
- [Predictive Lead Scoring Software](https://www.softwareadvice.ie/directory/3393/lead-scoring/software)
- [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software)
- [Account Based Marketing Software](https://www.softwareadvice.ie/directory/4394/account-based-marketing/software)

## Alternatives

1. [Seamless](https://www.softwareadvice.ie/software/441610/seamless-ai) — 4.5/5 (564 reviews)
2. [useArtemis](https://www.softwareadvice.ie/software/369021/useartemis) — 4.7/5 (171 reviews)
3. [Dripify](https://www.softwareadvice.ie/software/256302/dripify) — 4.7/5 (477 reviews)
4. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6242 reviews)
5. [Linked Helper 2](https://www.softwareadvice.ie/software/240234/linked-helper-2) — 4.9/5 (267 reviews)

## Reviews

### "Ocean creates waves for us and our clients" — 4.0/5

> **💬 Paul** | *18 April 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I like that ocean is a dedicated B2B list builder but moreso the opportunities it provides for both a sales enablement tool and an ABM tool.
> 
> **Cons**: Whilst no platform is perfect, Ocean also doesn't do everything - it's not a Swiss Army knife. It's a dedicated tool for list building that is also building out functionality that suits its purpose. Would I choose it for contacts over ZoomInfo no, but would I choose ZoomInfo over Ocean for list building, no?
> 
> We sue it in our business and I use it as part of the ABM toolkit for our clients, its essential to the success we deliver

-----

### "Tele2 IoT Review" — 5.0/5

> **Onur** | *18 October 2021* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: The most impactful feature for us is sibling search. Without Ocean, it is very hard to find relevant companies in different countries since IoT is a very abstract industry. Moreover, ease of use and intuitive GUI makes it very easy for us to enable new users.
> 
> **Cons**: On my level, there are only positives. Nevertheless, if there is an area that we can focus on, LinkedIn sales navigator interoperability can be the area.
> 
> Great so far.

-----

### "A lookalike tool that missed our ICP, and a renewal policy that holds you for a year after you have decided to leave" — 1.0/5

> **Jesper** | *16 June 2026* | Computer Software | Recommendation rating: 0.0/10
> 
> **Pros**: The idea about mirroring our best B2B customers and getting a lot more of our ICP's on list to target in SoMe.
> 
> **Cons**: That they are locking in a dissatisfied customer to their platform. I have never believed in forcing customers to stay, but clearly they do.
> 
> We are a B2B company selling into a narrow, regulated manufacturing niche. We chose Ocean.io to find companies that look like our best existing customers, using those accounts as references for lookalike search. That is the platform's core promise, and there are two reasons we are leaving.&#10;&#10;First, the data did not fit. The exported lists were far too broad. Roughly 80 percent of the companies did not match our ICP and did not mirror the reference accounts we built the search on. For a specialized segment we never got a list we could rely on, and onboarding offered little structured help to tune it.&#10;&#10;Second, and the reason I am writing this at all, is how the exit was handled. Once we concluded the tool was not right for us and decided to leave, we learned we are held to the remaining term, close to a year, despite being clearly dissatisfied. When we raised it with support, the focus was on keeping us subscribed rather than on the problem we actually had. When staying was not an option for us, the answer was simply that the contract runs its course.&#10;&#10;We do not normally write reviews like this. In our view, holding a customer who has already moved on for another full year prioritizes protecting recurring revenue over the customer's outcome. That is the part other founders should weigh for themselves.&#10;&#10;Recommendation, especially for startups: the lookalike concept can work for a broad ICP, but test it against your own reference accounts before you commit, and read the renewal and cancellation terms closely. Make sure you know exactly how and when you can leave before you sign.

-----

### "Review by Netmore M2M" — 5.0/5

> **Martin** | *28 September 2021* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: Integration to sales CRM works smoothly.&#10;It's easily used.&#10;Quantity of information/ prospects
> 
> **Cons**: We like the system as a whole. A 'nice to have' would of course having contact details to key personal at each prospect.
> 
> Great support and communication.

-----

### "Powerful and fast prospecting data resource" — 5.0/5

> **Dave** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Lookalike facility to find data otherwise near impossible to source elsewhere. Ability to look-up contacts in LinkedIn with boolean support.
> 
> **Cons**: The cost per record of exporting prospect data straight out of the system
> 
> Fast, reliable and great support

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/146914/ocean-io)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/146914/ocean-io> |
| en | <https://www.softwareadvice.com/marketing/ocean-io-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/146914/ocean-io> |
| en-GB | <https://www.softwareadvice.co.uk/software/146914/ocean-io> |
| en-IE | <https://www.softwareadvice.ie/software/146914/ocean-io> |
| en-NZ | <https://www.softwareadvice.co.nz/software/146914/ocean-io> |
| fr | <https://www.softwareadvice.fr/software/146914/ocean-io> |

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