--- description: Review of MoEngage Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: MoEngage | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [MoEngage](/software/147871/moengage) # MoEngage Canonical: https://www.softwareadvice.ie/software/147871/moengage Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/147871/moengage?page=2) > MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT. Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users). In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels. The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts. The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management. MoEngage offers a seamless integration between analytics and marketing automation. The analytics reports are "actionable", which means that you can, for instance, look at a conversion funnel and run a campaign targeting users who dropped of at a specific step right from that screen. > > Verdict: Rated **4.3/5** by 58 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 58 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: MoEngage - **Location**: San Francisco, US - **Founded**: 2014 ## Commercial Context - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/ - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Bahrain, Bangladesh, Brazil, Chile, Colombia, Egypt, Germany, Hong Kong SAR China, India, Indonesia, Ireland, Israel, Japan, Kuwait, Malaysia, Mexico, Netherlands, New Zealand, Pakistan and 11 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Authentication - Autoresponders - Behaviour Tracking - CRM - Campaign Analytics - Campaign Management - Campaign Segmentation - Campaign Tracking - Churn Management - Cohort Analysis - Communication Management - Contact Management ## Integrations (12 total) - AB Tasty - Adjust - Amplitude - AppsFlyer - Branch - Gupshup - Infobip - Mixpanel - Segment - Talon.One - Tealium Customer Data Hub - mParticle ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Customer Engagement Software](https://www.softwareadvice.ie/directory/508/customer-engagement/software) - [Push Notifications Software](https://www.softwareadvice.ie/directory/4260/push-notifications/software) ## Alternatives 1. [WebEngage](https://www.softwareadvice.ie/software/161494/webengage) — 4.5/5 (32 reviews) 2. [CleverTap](https://www.softwareadvice.ie/software/166084/clevertap) — 4.4/5 (59 reviews) 3. [Salesforce Marketing Cloud](https://www.softwareadvice.ie/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) 4. [Marketo Engage](https://www.softwareadvice.ie/software/21522/marketo-engage) — 4.3/5 (710 reviews) 5. [SAS Customer Intelligence 360](https://www.softwareadvice.ie/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) ## Reviews ### "MoEngage for Marketing communication" — 4.0/5 > **Akhil** | *18 February 2020* | Retail | Recommendation rating: 9.0/10 > > **Pros**: MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels > > **Cons**: We felt MoEngage is priced little high compared to others in the market > > Very Happy with the tool and service ----- ### "One of the best Marketing Automation Tool" — 4.0/5 > **Verified Reviewer** | *4 September 2023* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options. > > **Cons**: The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch. > > Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it. ----- ### "My thoughts on MoEngage" — 3.0/5 > **Akash** | *21 January 2020* | Internet | Recommendation rating: 7.0/10 > > **Pros**: The customizations available in all channels. > > **Cons**: 1. High campaign setup time 2. Testing does not work as intended 3. Flows setup ----- ### "Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced features" — 4.0/5 > **Verified Reviewer** | *19 September 2022* | Financial Services | Recommendation rating: 4.0/10 > > **Pros**: Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required. > > **Cons**: The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth. > > The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications. ----- ### "App Marketing Friendly Marketing Automation Tool" — 5.0/5 > **Verified Reviewer** | *6 August 2021* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use. > > **Cons**: At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/147871/moengage?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/147871/moengage) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data