About Keap

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track digital storefront activity, send quotes, invoices, and receipts. The system’s reporting and analytics tools help users run analyses on parameters such as emails, campaign performance, and ROI data. Users can access Keap remotely on Android and iOS devices. It offers integration with QuickBooks, SalesForce, Outlook, Gmail, plus more. Pricing is on a monthly subscription basis and includes support via phone, email, and FAQs.
Keap Software - Keap - campaign tools
Keap Software - Keap - contact info
Keap Software - Keap - communications
Keap video
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Keap pricing

Keap does not have a free version but does offer a free trial. Keap paid version starts at US$79.00/month.

Starting Price:
US$79.00/month
Pricing Details:
Keap is available across three pricing plans, outlined below: Lite: $79/month Pro: $159/month Max: $159/month
Free Version:
No
Free trial:
Yes

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Keap Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
3.5
Customer Support
4
5 reviews of 1,102 View all reviews
Mindy I. Mindy I.
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 29/12/2020

Great for an all-in-one service

I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation. I have the email lists integrated onto my website optin forms and it's quite simple to see who takes action on the emails that are sent in the automation sequence.

Pros

I love that I can segment my clients into different groups to email them directly from Keap, and also do the same with prospective clients and past clients. Having everything in one place makes my life so much easier and streamlined and has encouraged me to do even more than I was before in regards to client communication.

Cons

I had some issues at first with the Keap phone number, but they did get it fixed, although it took quite a while. The one thing that I am missing right now with them is recurring invoicing because I would have to be the one to enter the client's credit card information in order to do that here, so I am still using another product for that.

Louizos alexandros L. Louizos alexandros L.
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 9/3/2021

Amazing product for the right use case

I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation

Pros

I loved the tags and advanced segmentation I can do with my marketing funnel. I can tag users based on their actions. This is beyond amazing

Cons

It takes some time to learn how to do it and sometimes the integrations are a bit quirky with certain platforms e.g. wordpress

Alternatives Considered

Mailchimp

Reasons for Switching to Keap

I needed advanced segmentation and mailchimp has very poor functionality and a very difficult user experience to set this up
Juliana M. Juliana M.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/11/2021

My team is very happy with Keap

Overall, Keap has a very accelerated rate of improving its features, and it made me and my co-workers very satisfied. It especially great for startups (my case), since the price point is very reasonable and the customer service is exceptionally helpful. I would reccomend it to other colleagues 100%.

Pros

The improvement of the platform recently is remarkable, and it is a fantastic tool especially for startups.
The customer service is like no other; it has always been very helpful and knowledgeable towards me and my team. It's also a very reasonable investment compared to other platforms.

Cons

It is not as intuitive as other platforms, but i definetly got used to it and it's been very useful eversince.

Suzanne D. Suzanne D.
  • Industry: Marketing & Advertising
  • Review Source
Value for Money
0
Features
3
Ease of Use
3.5
Customer Support
4.5

3.5
Reviewed on 24/5/2016

Great for eCommerce... Unfortunately, our sites are not eCommerce

Pros

InfusionSoft was great at first and exciting to learn the platform and start building campaigns. The campaign builder is by far the best part as it is very easy to understand and super easy to visualize your campaign the way it maps out. The elements, processes, communications, etc. are all on a grid map with arrows connecting and directing contacts where to go based on criteria, tags, and triggers you define and set. Once your developers connect everything you need, it is fun to create campaigns.

Cons

Two problems: the CRM is subpar and some integration connections are not ideal. In terms of CRM, there are a lot of preloaded fields as you could expect. The problem is that if there are fields you do not need or use for your business, you're stuck looking at them no matter what. You can create and add up to 100 new custom fields and define the type of field they are, but you cannot remove or even hide existing fields or tabs. Also, we used ScheduleOnce to connect to schedule leads who interacted with our site by filling out a form. Sometimes ScheduleOnce would update their system and cause problems with InfusionSoft and vice versa. Support from IS was quick to address and fix this when it was on their end though.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
5

5
Reviewed on 14/9/2021

Great all in one platform

Positive experience and great customer support

Pros

central location for marketing, sales and automation

Cons

Only allows reporting for one currency - would be preferable to have both AUD and USD

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