About Zapier

Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs. Zapier moves info between your web apps automatically, so you can focus on your most important work. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. With a 99.9% uptime as well as SOC 2 Type II and SOC 3 compliance, you can count on Zapier for your business-critical workflows. Working with a larger team? Zapier for Companies offers collaboration and security features that let you unlock the power of automation for your entire organization. Work with a dedicated Customer Success Manager to get live onboarding and strategy support to help you plan your automation strategy. Fine-tune your security settings with advanced administrative features like SAML single sign-on (SSO), account consolidation, app restrictions, and more.
Zapier Software - Automate your work and save time to focus on what's important
Zapier Software - Build workflow automations in minutes
Zapier Software - Automatically move info between your apps
Zapier Software - Pick from thousands of Zap Templates to get started quickly
Zapier video
Zapier Software - Automate your work and save time to focus on what's important - thumbnail
Zapier Software - Build workflow automations in minutes - thumbnail
Zapier Software - Automatically move info between your apps - thumbnail
Zapier Software - Pick from thousands of Zap Templates to get started quickly - thumbnail

Zapier pricing

Zapier has a free version and offers a free trial. Zapier paid version starts at US$29.99/month.

Starting Price:
US$29.99/month
Free Version:
Yes
Free trial:
Yes

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Browse Zapier Reviews

2,948 of 2,948 reviews
Sort by:
Ayushi D
Ayushi D
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/1/2025

Child's play once you've read the manual! ✨

Pros

Zapier feels like child’s play once you go through the walkthrough! I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up.

Have been using it for both personal & client projects :)✨

Cons

Cost is an issue sometimes, for a solo entrepreneur/freelancer like me.

ANIRUDDH
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 9/12/2024

Enterprise friendly automation software

The overall experience with the platform was good, I liked it as this was the first automation tool that I had used in my career.

Pros

Easy to use for a beginner, beginner friendly

Cons

Customize a lots of things using Zapier, use custom applications

Alternatives Considered

Make

Reasons for Switching to Zapier

Make.com provides very flexibility in building automations in comparison to Zapier
Amanda
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
1
Customer Support
1

2
Reviewed on 16/12/2024

Great Concept, but Support Could Be Stronger

Zapier has a great concept and offers a lot of potential for streamlining workflows and automating tasks. While the platform’s idea is impressive and promising, my experience has been somewhat mixed due to the limited support options available for paying subscribers. With more direct customer support, Zapier could become an even more valuable tool for users looking to simplify their processes

Pros

•The concept of automation and integration between apps is incredibly appealing.
•Zapier simplifies workflows by reducing repetitive tasks, which sounded like a game-changer.
•The platform’s promise of streamlining processes and improving efficiency is impressive.

Cons

•When trying to create Zaps, I found the support process disappointing.
•Instead of direct assistance, I was directed to community chat groups, which felt inadequate for a paid subscription service.
•The lack of hands-on support made troubleshooting more time-consuming than expected.

Derek
  • Industry: Recreational Facilities & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 21/11/2024

Easy automations save so much time

I've been able to hook up data systems and apps that end up saving me time in the longrun. Without Zapier, I would have to spend multiple hours on Quickbooks, but now I only need a few minutes.

Pros

It's incredibly easy and quick to create automations and save myself time with Zapier. Whenever we have tools that can communicate with each other, I try to set it up through Zapier as opposed to another program simply to avoid coding. Troubleshooting is super easy as well where you can fix the automation you made and then re-run the issue.

Cons

The test data feature can be annoying. Zapier doesn't have an easy way to send a specific piece of data through an automation for testing, rather, you're required to import whatever the app provides which can sometimes be old data or unusable for what you're doing.
The task automation quotas can also become tight, as each individual task pulls from a monthly usage.

Ederson
Ederson
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 17/12/2024

Excellent tool to integrate applications without technical knowledge

I am a web designer and sometimes I need to integrate localized forms into my website, so that they can be integrated with other tools such as CRM, Google Sheets, etc.

For example, on one of my websites, it was easy for me to integrate a form created in Gravity Forms with the Odoo CRM.

Pros

What I like most about Zapier is the number of apps we can integrate without having any programming knowledge.

I've had very specific projects where I have to integrate two or more apps and when I look in Zapier, they already have a way to integrate them, this saves me from having to pay someone to do the integration for me.

Cons

I would say the prices are a bit high, also, the first time I used it, I had a hard time understanding how it works.

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/1/2025

Amazing tool, indispensible

Pros

Allows me to connect various tools to get the unique workflows we need.

Cons

It can be tricky to set up depending on how tech savvy you are.

Sahil
Sahil
  • Industry: Information Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/12/2024

Enhancing Productivity and Reducing Costs

Zapier saves me time and reduces staffing costs, enabling my team to focus on more complex processes. If you’re looking for a reliable way to scale operations and optimize workflow, Zapier is worth every penny.

Pros

Zapier has been an efficient for my business operations. It allows us to automate busywork, ensuring my data is seamlessly integrated across multiple platforms and that my backend processes run effortlessly.

Cons

Accessing customer support can be tough and there seems to be a lack of communication around software updates

Verified Reviewer
  • Industry: Defense & Space
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

5
Reviewed on 25/12/2024

Useful, versatile, gets the job done

Overall its been good and helpful for certain tasks. Often when thinking of integration ill look on Zapier to see if there is already options in place.

Pros

Zapier has been very useful over the years to bridge and connect various services with eac other. It is highly customizable and allows you to sync services that otherwise did not have any connections.

Cons

Learning curve may be a bit high for some as you need to learn how to setup tasks and hoe they interact with each other, testing thosr connections can be frustrating.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
3

5
Reviewed on 7/1/2025

Fantastic tool for connecting all your services and setting up custom workflows

Overall it's been great using Zapier. It's a hard job getting so many services connected with each other and they are best in the field. The UI isn't always great but it's constantly improving. In the end, this it's something you mostly setup and then it runs behind the scenes. I don't need to interact with the app on a daily basis.

Pros

It lets me connect so many apps with each other. Lots of flexibility and customizations.

Cons

It can easily get complicated, and you need to have a bit of technical expertise to fully understand how to get it to do what you want.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 15/12/2024

Simple and Powerful

Pros

It allows users to connect different apps and automate workflows without needing coding skills.

Cons

For small businesses or individuals, the free plan feels restrictive with limited tasks and features. Advanced workflows can become expensive quickly, requiring upgrades to higher-tier plans.

Trevor
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 30/11/2024

Zapier is my go-to automation tool

It's been great! Customer serivce has helped me solve my issues and provide recommendations for improvement.

Pros

It's easy to use and has helped save me more time than I can account for. As a single person operations, I don't think I would be able to survive as a business without Zapier.

Cons

I wish there more integrations with other tools that I use.

Alternatives Considered

Make

Reasons for Switching to Zapier

I just started using Zapier and have since consider Make as an alternative.
Milly
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 26/8/2024

Easy to get started, but a bit pricey

Pros

Zapier is by far one of the easiest automations tools to get started with.

Cons

The pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be.

Alternatives Considered

Make

Reasons for Switching to Zapier

Ease of use in setting up the automations in the first place.
Josh
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 3/10/2024

I manage to automate my work time.

Jumping from platform to platform to be able to carry out certain tasks such as importing and exporting data between them, performing automations with Zapier is vital for my day to day since in a simple panel and with the platforms correctly connected I can optimize my workflow. This tool saves time within my company on jobs that would take a long time to complete, with the simple fact of already programming a task that connects different actions from different platforms with just a few clicks a series of actions are already triggered, saving me a lot of time in the process. This platform is essential within my company because it has native integration with practically any platform that is currently used in the work world and in case a complete integration is not available, they can be created manually, although it will cost a little effort but it is worth it.

Pros

This tool makes it easier for me to optimize my workflow since I can connect multiple tools from different platforms in a very simple way since Zapier has a complete and native integration of a variety of platforms. It also has an advanced way of optimizing integrations since it has a developer mode in which through code I can be more specific with the tasks I want to automate, so the possibilities are endless since you can configure the actions to my liking.

I can create automations both by data entry as well as by a scheduled date and time that are executed at the time I want, with this I make sure that everything is done correctly, thus being able to have more control over what I want to automate.

I receive updates on the execution process or when a Zap has already been completed, and if something fails in the automation I am also notified. All of this can be customized, thus being able to choose which notifications I want Zapier to send me and how I want it to send me the notifications.

Cons

The integration is a bit complicated at first, because it requires going through the steep learning curve that Zapier has, since without the proper knowledge, a bad optimization can be created when creating the automatic tasks that involve doing a series of steps between different connected platforms.

I consider that the cost is a bit higher than normal, this leads to having to make a summary of the zaps to be created in order not to overload the system and waste unnecessary money for each task created.

Some integrations with certain platforms lack functionalities unlike directly connecting the other platforms to each other. This leads to frustration because I use Zapier to create an optimization which sometimes requires me to take extra steps when I do not have a certain functionality that is not directly integrated into Zapier.

Weronika
Weronika
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/8/2024

Great tool for automating tasks!

Overall, my experience with Zapier has been very positive. It meets my expectations by allowing me to automate many processes without needing to code. It integrates well with the apps I use, and it's easy to set up and manage workflows.

Pros

What I liked most about Zapier is its ease of use and how it simplifies automating tasks. It's user-friendly and saves me a lot of time by connecting different apps effortlessly.

Cons

While Zapier generally works well, the pricing can get a bit high for some advanced features, especially when you need more zaps or premium integrations.

Devin
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 12/2/2024

Help your data end up where it needs to go

I was able to observe someone's Zap, which gave a pretty decent picture of how things are setup. I setup a new one from scratch for a new software integration, and after some experimentation was able to get it working well. This experience was enough that later on I was able to further improve both the new zap and my existing zaps to save time and manage our workflow more efficiently.

Pros

Zapier is free for a certain volume of tasks each month, after which you can pay to increase capacity. The free amount is still substantial enough for a lot of basic data importing/exporting from different sources. If you are using it to bring things into a single database from various programs/sources, you can configure conditions and have the data reformatted to fit what it needs to look like.

Cons

It can take some getting used to, the basic setup may be daunting at first. Once you figure it out things are great, but it may take some searching or experimentation to find the data you're looking for or get the correct process going.

Benson
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 4/9/2024

Zapier is just amazing.....Can't function without it.

Pros

I like that Zapier has infinite possibilities of automation if you are creative enough.very simple and easy to use even for team members who are not tech savvy.

Cons

Nothing so far everything is working just as we've always wanted.

Joseph
Joseph
  • Industry: Accounting
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/10/2024

Automations to optimize your entire workflow, amazing!

Pros

So many automations possible, I use it for so many tasks to optimize efficiency across our whole organization

Cons

I don't really have any, except that sometimes the software I want to create zaps with isn't available, but that's not really Zapier's fault

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/6/2024

the OG of automation and workflows

Overall, Zapier's been a game-changer! My workflow feels smoother and i just know certain tasks are being handled

Pros

It automates those annoying, time-consuming and repetitive tasks that used to slow me down, freeing me up to focus on my design work.

Cons

There's a bit of a learning curve to set up the automations (Zaps), but there are tons of tutorials, and honestly, it's worth the effort for the time I save now.

Ezra
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 4/8/2024

Zapier: the glue that holds businesses together

Overall, I've found Zapier to be a vital tool in my toolbox as I've worked with a variety of companies integrating countless apps.

Pros

Zapier is hugely configurable and it is the metaphorical glue that holds so much business infrastructure together. It works great, and it integrates with almost every product you've heard of.

Cons

Some of the integrations are very limited, and this really limits the ability of Zapier to do what it does best. For example, some products are only read only, or have triggers but no actions.

Zainab
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/7/2024

all good i like everything about zapier

Pros

all good i like everything about zapier

Cons

nothing telll all good . good soft ware easy to use

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
1
Customer Support
5

5
Reviewed on 7/6/2024

Realiable but flimsy

Great, as worflow management tool it does its work, however, there's definitely room for improvement when it comes to usability

Pros

I do like the integrations available, there little to no main platforms that you can't use in your workflow

Cons

Most definitely the UI, it's not user friendly or intuitive, sometimes it makes it harder tor even the smallest of the operations

Alternatives Considered

Make
Matthew
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 6/8/2024

Zapier is a must have

Our experience has been a good one. Without Zapier we would not have been able to link Calendly and our CRM. This has allowed us to see how has booked and attended a workshop/meeting which is really valuable. Without Zapier this would not be a reality.

Pros

I like how easy it is to link to other services and providers we use. Using Zapier we can link Calendly and our CRM up so that those who book through Calendly show in the CRM.

Cons

Changing some of the connected services was not easy to begin with. If there were videos it would be a great help.

Edward
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
0

5
Reviewed on 28/8/2024

The IPaaS of choice

Pros

Flexibility. Robust platform with supporting infrastructure such as logging, alerts and replays.

Cons

The graphical editing experience is sometimes frustrating.

Alternatives Considered

Make

Reasons for Switching to Zapier

The Zapier UI is simpler to use than Make
Carlos
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
3
Customer Support
2

4
Reviewed on 18/1/2024

Data is king and Zapier lets you move it to where you need it.

Overall Zapier has done what it needs to do for basic data movement, integrations and automations

Pros

Basic Zaps can accomplish the most mundane tasks saving us so much time

Cons

Basic zaps dont get into the nitty gritty of heavy dat lifting and we sometimes have to use other alternative.

Esteban
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Monthly for Free Trial
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 18/11/2024

Zapier: A tool for effortless automation.

I'd say it has been positive. It's a great tool to save time, i can trust this program to do many tasks for me. The setup process is pretty user friendly, and I appreciated the wide range of app integrations available.

Pros

I liked how it made automating workflows between different apps so much easier. The way it connects the tools I use daily and also how it streamlines repetitive tasks has saved me a lot of time.

Cons

I didn't like that some of its more advanced features, like multi-step Zaps or using certain premium apps, were only available with higher-tier plans. Also some of its bugs are a bit complicated to solve.

Christopher
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 25/12/2024

The Perfect Middle man for everything!

Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up

Pros

What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work.

Cons

Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature.

David
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/10/2024

Zapier really is for everyone

Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time.

Pros

Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming.

Cons

The only downfall is that not every piece of software has connectivity.

Franck
  • Industry: Information Services
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
4

4
Reviewed on 11/11/2024

Zapier--The powerful and flexible automation tool

Overall, my experience with Zapier has been very positive. It has allowed me to automate repetitive tasks, freeing up time for more strategic activities. The “Zaps” are reliable, and Zapier provides clear documentation to troubleshoot errors or build more complex workflows. All in all, it's an excellent tool for anyone looking to automate tasks without needing custom development.

Pros

Zapier is a powerful and flexible automation tool that makes connecting different apps and tools easy without any coding needed. What I liked most is the user-friendly interface that makes creating “Zaps” (automated workflows) intuitive and quick. It offers a wide range of integrations with popular apps, enabling nearly any automation you can think of. For example, automatically sending data from Google Sheets to Slack saves a lot of time.

Cons

One downside to Zapier is the limitation of the free plan, which allows only a few automations before requiring a paid subscription. Additionally, some advanced automation can feel a bit pricey, especially for small businesses. A few advanced features may also require a bit of a learning curve.

Stephen
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 17/1/2025

Great tool for automating across marketing stack

Zapier has been an incredibly valuable tool for us, constantly innovating and offering an impressive breadth of integrations that have transformed how we work. It’s easy to learn and use, making it accessible to the whole team, and it’s helped us create significant cost and resource efficiencies across our marketing and customer service operations. The no-code/low-code approach is brilliant for setting up automations quickly, but it does have its limitations when it comes to handling more complex workflows. Pricing can also be a challenge, as costs can add up quickly when you’re running multiple Zaps at scale. That said, Zapier remains an essential part of our toolkit, offering super convenience and functionality for streamlining our processes.

Pros

Constantly innovating. Easy to learn. The breadth of tools that can be connected is amazing. We've created cost & resource efficiencies across the full marketing & customer service stack

Cons

Pricing - if you utilise a number of zaps that costs can really add up. Zapier is a great no code / low code tool but not always the best solution if you're looking for highly complex automations

Akhil
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 3/6/2024

Review for Zapier - Automation software

My experience with Zapier has been mostly positive. It has significantly streamlined our workflows by automating tasks and integrating seamlessly with our essential applications. The ability to create custom workflows tailored to our needs has been particularly valuable. While the pricing can be a concern as our needs grow, Zapier's reliability and flexibility make it an indispensable tool for improving efficiency and productivity.

Pros

What I liked most about Zapier was its seamless ability to automate tasks and integrate with a wide range of applications. This streamlined our workflows, saving us significant time and effort. The reliability of Zapier's automation ensured our workflows ran smoothly, and its extensive integrations allowed us to create comprehensive solutions tailored to our business needs. Overall, Zapier greatly improved our workflow efficiency and productivity.

Cons

What I liked least about Zapier was its pricing structure, which can become expensive as the number of tasks and integrations increase. While the basic plan is affordable, scaling up can incur additional costs. Occasionally, setting up more complex workflows required more effort and time due to the need to troubleshoot and adjust configurations.

Stefano
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 24/5/2024

Streamline Your Workflow with Automation

My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.

Pros

We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.

Cons

Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.

Alternatives Considered

Make and Prismatic

Reasons for Switching to Zapier

After an attentive evaluation we found Zapier more interesting for us and easier to use than the other products.
John Epok
John Epok
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 5/6/2024

Simple yet efficient tool for integrations.

Overall experience is pleasant as it definitely helped us on most operational automations. We are very pleased that 60% of our manhours are being saved as compared to manually transposing form entries to different platforms.

Pros

- AI-based i.e. I can describe to AI what I need and it will recommend Zap formulas
- Integration to commonly-used platforms e.g. Hubspot, Google Forms, and Zendesk
- real-time notifications on Gmail
- troubleshooting section whreby it provides a detailed reason why Zap did not work plus recommendations on how to fix it
- community-based support, very agile and very expert on product

Cons

- it can be intimidating at first but for someone who has zero experience, you’ll get a hang of it in a few hours of training

Princess
  • Industry: Legal Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 12/9/2024

Zapier is our go for tool.

Zapier makes our professional work more efficient,saves time and guarantees the crucial processes carried out easy.

Pros

With the use of Zapier,we have been able to automate repetitive tasks,Very simple to implement and enhances efficiency since by organizing processes we can centre on strategy.

Cons

The pricing can be slightly higher for those going for the advanced plans.

Jerra L
  • Industry: Consumer Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/3/2024

Benefit your business from Zapier's massive app integration capacity

Before settling with Zapier we compared it with its alternative and it made it to the top of our list as the the supreme workflow management tool. We are glad we invested in it. We have reaped a handful of benefits such as achieving a streamlined workflow, saving us the time we manually performed operation, boosted business efficiency and overall drive of growth.

Pros

Finding the right workflow tool can be an extreme sport but once you set your hands on Zapier you look no further. It is a no code easy to use platform that is well designed for easy navigation. It's implementation and configuration process is effortless because of its flexibility and customization capabilities. We utilized it's free trial plan for deep training for it comes with all the core features which enabled us familiarize with the tool. Kickstarting the creation of Zaps for automation using the highly customizable prebuilt templates that allows us to tailor them into our needs was quick and ideal. Zapier connects all our apps to form a perfect knit for workflow management, communication between and data management between these apps. These saves us the hustle of performing repetitive tasks manually soo we are able to focus serving our clients other that administrative tasks. Zapier keeps on upgrading it's features and everytime they do they unlock new possibilities and ensure we users don't miss on any technology

Cons

The upgrades paid plan is a bit costly especially for small businesses

steven
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 15/10/2024

Zapier is pretty good

overall it's pretty good and I continue to pay about $100/mo for the service.

Pros

Zapier is a great idea. I love that you can sync any app. It's also the most popuplar platform of it's kind so it has the most number of apps integrated into it's ecosystem.

Cons

Zaps always break or appear to be broken. For example, I have an zap that's been running for months and I get a daily notification of a possible error. When I log in, it appears to be working fine. It takes hours to try to figure out what the issue is. I haven't used other platforms that do the same thing so can't say if that's a problem related to zapier or if it's just an issue with this type of platform.

Naveenprabhu
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/11/2024

Best Tool for Streamlined Marketing Automation

t’s a powerful tool that makes automation easy and saves me a lot of time on repetitive tasks. It helps streamline my marketing processes, like lead management and email follow-ups, without needing technical skills. Overall, it’s reliable and easy to use, making my work much more efficient.

Pros

it connects all my marketing tools easily. It saves me a lot of time by automating tasks like adding leads to my CRM & sending follow-up emails. The interface is simple, and it makes my work faster and more organized.

Cons

Zapier is more expensive. While it’s very helpful, the pricing can be high for small teams or businesses. Also, some advanced workflows require higher plans, which aren’t always affordable.

Nivetha
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 13/12/2024

Zapier streamlines my work

Overall, Zapier has been a solid tool for streamlining my workflow. It's not perfect, but it definitely makes my work life easier. The time I've saved is worth the investment, and I appreciate how it helps me focus on more important aspects of my business instead of getting stuck in manual data entry. If you're looking to automate some of your routine tasks, it's definitely worth checking out.

Pros

Zapier has been super helpful in connecting my apps without me having to do everything manually. I love how it automatically moves information between my tools - like when a new lead comes in, it instantly updates my spreadsheet and sends a welcome email. It's saved me a ton of time, especially with repetitive tasks that used to eat up my day.

Cons

The pricing can get a bit steep if you want to do more advanced automations. The free version is pretty limited, so you'll likely need to upgrade as your needs grow. Sometimes the app connections can be tricky, and if something changes in one of your apps, your workflow might break unexpectedly.

Kristian
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 2/12/2024

Best automation tool

I use Zapier daily for many automations, data feeds and technical tasks. It is a core tool that empowers the marketing team to perform technical work without the need for developers.

Pros

User friendly platform with so many capabilities that can suit both developers and non developers. I have used this to integrate CRMs, automate processes and other tasks that I couldn't do without this platform.

Cons

Zapier bug testing was clunky, but in the last few months this has been improved no end.

Dave
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/11/2024

You don't need to be a developer to use Zapier

It has allowed non developer skilled people within our team to be able to integrate two of our most important platforms together seamlessly.

Pros

Easiest non technical way to integrate products and platforms together.

Cons

It can become technical if you are looking for a deep integration, however using logic often can help most complete setting up zaps.

Abigail
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 1/8/2024

Zapier can do it all

Zapier has become a critical part of our workflows, without it our workflows would take 10x longer to set up
I love that it has a native integration with any platform you can think of

Pros

Zapier is capable of everything! The integrations are very easy to set up

Cons

Pricing can get expensive, but it's worth it for the value you get

Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/10/2024

Has given me back so much time spent on PM!!!

Zapier has helped me sort and systemize data, increase efficiency of workflows, and given me so much time back! I love Zapier and it's great for when you need multiple softwares to work together that do not already have custom integrations!

One of my greatest projects I used Zapier for was automating a room rental booking process!

Pros

Zapier gives me and my clients back countless hours of project management time by making tasks happen instantaneously that would have manually taken hours!

It's easy to use and has great customer support!

Cons

It takes time to learn how Zapier works (tips and ways to use more efficiently) so it's hard to learn by trial and error. If you take some time to watch a few tutorials/read a few articles and learn how to use the platform, you will be able to use it much more efficiently!

Some of my toughest challenges were because I didn't understand Zapier terminology!

Alternatives Considered

Integrate

Reasons for Switching to Zapier

Zapier is more reputable, familiar and easy to use!
Mathew
  • Industry: Computer Networking
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/1/2025

Amazing tool with endless use cases

Overall, I absolutely love Zapier and find it an essential tool in my suite of work tools. The features are incredible, being able to connect most apps to each other, and it's never failed on me ever.

Pros

I like how easy it is to get going with Zapier. They have a really clean and simple UI/UX that makes things really easy to get going with. The AI helper is a great addition as well.

Cons

I think Zapier comes across slightly overwhelming at times when editing zaps, but it's still manageable if you take your time to sort things out.

Adam
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 24/5/2024

Easy solution to optimize the workflow.

Running a marketing agency, the leads we generate through the ads are one of the most important aspects of business. Zapier helped seamlessly manage the leads in a timely fashion. It also permitted me to deliver the same results using a smaller team by optimizing the workflow.

Pros

The seamless integration between different platforms was by far the most important feature. Instead of hiring an employee to manually manage the leads throughout our marketing campaigns, I was able to automate the process saving time and capital.

Cons

For certain Zaps, after they were created and initiated, it was hard to edit them. I had to recreate the entire instance. Also, the price increases tremendously the more zaps you use.

Angel
Angel
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 6/6/2024

Incredible Integration Tool - Can't live without it

very good. great technology. It works really well.

Pros

I like it how easy it is to use, and to configure. how fast you can integrate very different systems.

Cons

That it is difficult to track the information that is running through the app.

Yatunyi
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/8/2024

Am incredibly happy with Zapier

Pros

Endless possibilities for our non technical teams.I enjoy that it does all the work for me when moving lists,also how Zapier executes our actions at a particular time of our choice is incredible.Finally it has so many options to automatize a lot of things and is extremely easy to learn and use.

Cons

Apart from the upgraded plan being costly I have encountered no hitches using this platform.

Naomi
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/5/2024

Effortless Workflow Optimization with Zapier

Zapier is marvelous and it is the best platform that I have worked with so far.

Pros

I like the way Zapier simplifies automation, connecting your favorite apps seamlessly. It's a time-saving powerhouse for streamlining workflows.

Cons

Zapier is the best and has no downfalls.

Tommy
Tommy
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/6/2024

Become an automation superhero

Pros

The absolute ease of automation and integration with no coding experience required. Zapier makes me look like an automation genius

Cons

Not exactly a "con" but my advice would be to monitor zap usage.
You do not want to subscribe to a plan with too many or too few zaps.

Although unrun zaps can be processed afterwards so no data is lost!

Vishal
Vishal
  • Industry: Health, Wellness & Fitness
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 5/5/2024

Great tool that helps in automation solutions and helps to improve productivity

A great integration and automation tool which has helped me increase productivity in a much faster and efficient way

Pros

It has a very simple UI which makes it very easy to use.The best part is it doesn't require codes and can be integrated with number of softwares

Cons

Zapier needs to work more on their customer support

Bethany
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/9/2024

A powerhouse software. Worth the price

Zapier is a huge part of my business. To be honest, I wouldn’t know what to do without it. I have used zapier to move clients information to my email platform, bring in facebook ad leads to my platform and to my email platform and send me emails when it completes a zap. I love zapier and will continue to use it for years to come.

Pros

-Connects with lots of different softwares and allows me to seamlessly bring data between different platforms
-Can send me an email when the zap is complete
-Let’s me know if there is an error in the process

Cons

I honestly have none. I have liked everything with zapier.

Nikita
Nikita
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 4/7/2024

Market Leader Automatization Tool

Pros

It feels that new native integrations are always being introduced to Zapier and some tools that had to be manually managed are now there from the start.

We used Zapier on some of our trickiest integrations where other tools as Integromat were not covering us enough.

Cons

The pricing model is quite expensive and limiting, we have very few users with high capacity requirement, often we ended up paying extra.

2,948 reviews

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