About CAKE

CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management. Advertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion rates. Additionally, users can receive notifications about abnormal campaign behaviors, ensuring compliance with Type 1 SOC 2 and GDPR regulations. CAKE's API interface allows integration with various third-party applications such as QuickBooks, Ezepo, Payoneer, Optizmo, DialogTech and more. Pricing is available on request and support is extended via documentation, phone, email, FAQs and other online measures.
CAKE Software - CAKE affiliate statistics screenshot
CAKE Software - CAKE Facebook integration screenshot
CAKE Software - CAKE leads by affiliates screenshot
CAKE Software - CAKE fraud prevention screenshot
CAKE Software - CAKE geo-targeting screenshot
CAKE Software - CAKE affiliate statistics screenshot - thumbnail
CAKE Software - CAKE Facebook integration screenshot - thumbnail
CAKE Software - CAKE leads by affiliates screenshot - thumbnail
CAKE Software - CAKE fraud prevention screenshot - thumbnail
CAKE Software - CAKE geo-targeting screenshot - thumbnail

CAKE pricing

CAKE does not have a free version but does offer a free trial. CAKE paid version starts at US$299.00.

Starting Price:
US$299.00
Free Version:
No
Free trial:
Yes

Alternatives to CAKE

CAKE Reviews

Feature rating

Value for Money
4.3
Functionality
4.4
Ease of Use
4.4
Customer Support
4.5
5 reviews of 18 View all reviews
samantha
samantha
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 3/11/2019

affiliate software

learning how to make landing page to lead pages and steps to do on own

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Response from CAKE

Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!

Replied 4/11/2019
Brian
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/6/2019

CAKE is the Cadillac of Tracking Software

Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Alternatives Considered

Affise and TUNE

Reasons for Switching to CAKE

All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business.

Response from CAKE

Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!

Replied 2/7/2019
Domenik
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 23/10/2023

A Costly Disconnect: Our Frustrating Experience with CAKE Affiliate Software

Our experience with CAKE has been nothing short of a nightmare. From the outset, the platform promised to streamline our affiliate marketing efforts, but it ended up causing significant financial damage and immense frustration. The most glaring issue was the astonishing disconnect between their business and IT departments, leading to miscommunication and unfulfilled promises. While CAKE did eventually refund our payment, it barely scratched the surface of the financial loss and wasted time we endured.

Pros

In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.

Cons

Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.

Alternatives Considered

Everflow

Reasons for Switching to CAKE

We initially opted for CAKE over Everflow due to CAKE's enticing promise of a highly customizable platform for our affiliate program. The prospect of tailoring the system to our specific needs and requirements seemed like the ideal solution. However, in the end, CAKE failed to deliver on these promises of customization and flexibility. This disconnect between expectation and reality left us deeply disappointed and disillusioned with CAKE's capabilities, ultimately leading to a significant financial setback and wasted time.
Lindsey
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 15/7/2019

Ain't it Sweet?

I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Response from CAKE

Hi there!

Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review.

CAKE

Replied 17/7/2019
Spencer
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/9/2019

Great Product + The Best Customer Support

We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.

Pros

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Cons

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Response from CAKE

Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!

Replied 10/9/2019

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