CAKE

Pros

i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use

Cons

it just for online they need offline to use in a business with street address as part of the management program

Pros

CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.

Cons

There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.

Alternatives Considered

Reasons for Switching to CAKE

Pros

In our experience with CAKE Affiliate Software, there wasn't much to celebrate in terms of positive aspects. The refund they provided in response to the exorbitant and unexpected bill was the only silver lining in an otherwise frustrating and costly ordeal. Unfortunately, the disconnect between CAKE's business and IT departments and the subsequent issues we encountered overshadowed any potential benefits the platform may have offered. While we appreciate the refund, it remains a small consolation in the face of the substantial financial damage and wasted time we endured during our association with CAKE.

Cons

Our experience with CAKE Affiliate Software left us deeply dissatisfied. Months of dedication and effort went into setting up their platform for our affiliate marketing program, only to culminate in a shockingly high five-figure bill that completely blindsided us. The most glaring issue that emerged during our tenure with CAKE was the alarming disconnect between their business and IT departments. It seemed as though these two vital components of their company were working in separate universes. This misalignment resulted in a litany of problems that ultimately culminated in a disastrous financial outcome for our organization.

Alternatives Considered

Reasons for Switching to CAKE

Pros

Tracking down to subid level
Easy implementation of partner postbacks and pixels.

Cons

Not well localized for European date formats and number formats
No scheduling of payout changes in events

Pros

The platform provides every tracking tool I need to track my leads.

Cons

I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.

Pros

The design is really good and the platform has some excellent features. Integration with other platforms is so easy which is great.

Cons

I wasn't a fan of the new layout that was rolled out. The app on my phone is also quite limited which is a shame.

Pros

Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me.

Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.

Cons

I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.

Pros

CAKE has some really great features, and allows us to work directly with affiliates without having to go through networks that take huge commissions .

Cons

The design of the GUI could be a little nicer, but that's just nitpicking, and also depends on personal preference, I guess.

Pros

Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues.
Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.

Cons

There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.

Pros

I've been using the CAKE platform with prior companies for years, so I was ecstatic to be able to use it again. What I love most is the quick responses from all members of the Technical Support Team. If you have an issue or unsure about a feature, they don't miss a beat to guide you!

Cons

I don't like the new navigation layout. I quickly switched back to the old.

Pros

Very easy to use and user friendly design. Customizable user roles and reporting capabilities are very helpful for controlling visibility across our company's different team members.

Cons

The mobile app doesn't offer all the functions I'd like to see. The mobile web version also has some glitches that limit what you can do.

Pros

Simplicity in navigation, campaign build-out, integration, customization and exceptional support and customer service.

Cons

The only thing that comes to mind is a recent need to post our "Lead Detail, by Buyer" to a post URL. It's currently being resolved by referring us to iFrame Media who is building out the API for us.

Pros

As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.

Cons

On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.

Pros

CAKE is a very powerful piece of software, which allows for a lot of complex customisation and specific set up

Cons

Compared to previous software I have used, I have found that sometimes, as a result of its power, CAKE can sometimes be more complex to set up/find certain information

Pros

I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.

Cons

Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.

Pros

I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.