Enabler

Enabler is a cloud-based email marketing solution featuring lead management, lead generation, campaign management and marketing analytics. It is suitable for businesses across a variety of industries in the UK. In Enabler, users can create individual marketing campaigns, and each campaign can house email templates. Users can customize their templates using the drag-and-drop editor or by uploading HTML. The solution also offers automated email personalization and dynamic content. Users can track performance of their personalized email campaigns via a range of reports, including campaign activity, demographic, browser analysis, open/click behavior and more. Enabler’s marketing automation sends personalized emails based on the actions (or inactions) of a contact. The solution also offers A/B testing so users can determine the most effective methods of outreach to customers/prospects. Other features include scheduled drip campaigns, automated trigger campaigns, audience segmentation, email tracking and lead scoring. Users can also create forms, surveys and landing pages within a campaign, stored alongside email templates. Enabler is integrable with users’ existing customer relationship management (CRM) systems, such as Salesforce and Microsoft Dynamics. The solution has API integration to automatically sync with the existing CRM, providing uninterrupted email automation.