XM for Strategy & Research

Pros

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Pros

Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. There are so many features, so there is somewhat of a learning curve, but the time you spend in learning how to use the platform is an investment. I really appreciate that Qualtrics is customizable, and you can disseminate the forms in many ways (email, personalized links, generic links, twitter, etc.). I also appreciate that the information collected from the surveys can be exported into excel. One of the best features is that Qualtrics will send an email when a survey is completed, and it will give you periodic updates on how many responses the forms receive.

Cons

I wish there was an easier way for individuals to retake or complete their form if they pause it or fail to finish in one setting. In addition, while the support pages are helpful to read through, and you can learn a lot from them, I wish there were more videos and live events to learn how to best use the software.

Alternatives Considered

Reasons for Switching to XM for Strategy & Research

Pros

Easy to get feedback from friends and colleagues and to collaborate.

Cons

It wasn’t user friendly. I did a lot of clicking around to find how to format the survey.

Pros

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Pros

Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under.

Cons

The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure.
Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched.

Alternatives Considered

Reasons for Choosing XM for Strategy & Research

Switched From

Reasons for Switching to XM for Strategy & Research

Pros

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Alternatives Considered

Reasons for Choosing XM for Strategy & Research

Switched From

Reasons for Switching to XM for Strategy & Research

Pros

I primarily use SurveyMonkey, Google Forms, and Qualtrics for surveying my students. Qualtrics is adopted by our University on a wider scale and we have access to all features. Qualtrics is a very capable, easy to use tool. There are a lot of helpful resources online that can be used to make the most of the features.

Cons

If you are looking for a short and quick form to collect simple data, like signups, that don't require any data analysis, it is often easier to set it up in Google Forms or O365 than in Qualtrics. Qualtrics needs many more clicks for a simple survey than other (free) options.

Pros

Qualtrics has a nice dashboard and is very easy to use. great diverse array of options for the intuitive projects. offers more survey creation and distribution than any other platform.

Cons

depending on what platform you were using before it my be a little difficult at first to get acclimated to the program. But after a few clicks you will be back to it realizing that the switch was the best thing you did.

Pros

The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable).

The data analysis side is fantastic and really stands out.

Cons

The cost is very high in comparison to some other tools. You are paying a lot, but an unlimited admin license is very handy for our environment. You do get a good amount for the cost.

Customizing the look and feel of the tool is super complicated and for anything beyond basics, you need custom CSS and headers. Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating!

The textIQ analysis likely isn't worth it for complicated feedback.

Pros

Qualtrics is very easy to use, very customizable and produces a professional looking survey.

Cons

Some of the features are confusing to use at first.

Pros

Building and deploying a basic survey in Qualtrics is very easy. Every step of the process, from writing questions to survey launch and distribution will be simple as long as you allow it to be. For advanced users, Qualtrics offers a number of methods for building in complex survey logic (such as skip patterns, display patterns, and survey flow mapping). Additionally, the built-in question types can be modified using JavaScript, allowing advanced users to ensure that the question "works" exactly as designed, without compromise. Sending the survey is exceedingly easy as long as you've got someone to send it to. Followups with those who haven't respond can be automated through their email system as well. Exporting data to a variety of formats upon survey completion is simple. As long as you've done everything right within Qualtrics, the quality of the data you export should be pretty high.

Cons

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.

Pros

The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception.
I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.

Cons

Depending on the amount of data, the Report interface can be slow to load. Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.

Pros

Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions

Cons

Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue)

Pros

It handles all phases of the online data collection in a variety of modes, whether surveys are distributed by email, posted online, shared via social media, etc. Developers make constant improvements and welcome input from users. It includes a lot of lesser-known but very handy features that improve the experience for survey respondents and researchers alike. Although it's mainly point-and-click based, it does allow some customizations with html, css, and javascript for those who are familiar with them. The design control is user friendly; with Qualtrics it takes little effort to create visually appealing online surveys and forms! Finally, in an enterprise account like ours, the number of different options that can be enabled and disabled for users sets Qualtrics far apart from other tools I've used.

Cons

I would like to see a little more customization available for standard respondent messages, and enhanced validation between numeric fields and with calculations. Bounced email diagnostics would also be very helpful to have.

Pros

I love how granular you can get with every type of action you want to perform. You can use general methods for logic, or create your own with ease. Qualtrics is can be generic as you want, or as customizable as you need.

Cons

I wish Qualtrics wouldn't charge for additional question types. For example, add the form upload and signature question types, you have to pay a fee for each.

Pros

Qualtrics made it easy for me to gather information on students I advised. I could ask them questions related to their testing and if it was completed, what courses they were interested in taking, etc. and it made it so I didn't have to manually look all this info up (although I'd check their answers when we met!). It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to both of them from our team letting them know who to contact with further questions and attach a map of our campus!

Cons

No cons, this system is one of the best that our institution has spent money on! It helps save time and make things efficient when we need to gather info!

Pros

Easily write, edit, and send surveys that follow review board standards and maintain data privacy for participants. Qualtrics combines the ease of a Google Forms type application with the multitude of features needed to navigate quantitative and qualitative survey question data. Replicate questions, create multiple versions of a survey and save them, see participant completion rates and send out secure links easily as well.

Cons

Costs more than free options such as surveymonkey, etc. but the ability to save your data and see multiple outputs of that data is worth it.

Pros

Easy way to insights and good quality of graphical visualization and wealth of statistical constructs

Cons

Missing graphical représentations in dashboards

Pros

The forms setup to gather data is a straight forward and fairly intuitive. You have some workflow items available for notifications and other such tasks which come in handy. Our communications director uses the data analytics heavily to assess overall patron opinion throughout the district, and then develops communication out to the public accordingly.

Cons

It's a little more expensive than it probably should be. We looked at several other like applications and found that this product was certainly near the top in regard to price.

Pros

I like how you can take surveys on their platform in real time and from a mobile device. Their surveys allow you to contribute feedback to shape the design of cool products/tech and other research.

Cons

Sometimes it's slow which makes completing the survey a little tedious. Also sometimes you will be half way through a survey before it finally determines you weren't a fit for the survey in the first place which can be annoying.

Pros

Qualtrics is very easy to use and puts the ownership of survey creation and data collection in the hands of the surveyor. With Research Core you get all the bells and whistles without any added stress of learning a new tool. In a matter of minutes you can create a survey and begin collecting data. Implementation was a breeze with dedicated training and guidance from Qualtrics. We recently changed our authentication method and Qualtrics Support did a great job in getting our login changed over in a matter of minutes. AMAZING!

Cons

My only complaint about Qualtrics is the creating or sharing of survey distribution lists. They are easy to create/use, but our institution does not have them readily available for use.

Pros

Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

Cons

It is very expensive and Qualtrics is not good at letting users know when they change something.

Pros

Surveys are easy to program and the reporting feature allows me to simply distribute a link to our team to quickly view the results, including charts and tables.

Cons

Some of the data setups in the crosstabs feature could be improved.

Pros

I like the people the best, but the software is intuitive and easy to use. It's like and Apple product, you don't really need a manual to use it right out of the gate.

Cons

I don't like finding out that something changed when I log in. I would rather have been told ahead of time that things were changing and I should expect X Y or Z.

Pros

It is easy to navigate and get things done. I love using the software because there a lot of options I can use to meet my research needs. The improved version looks nice too.

Cons

It is so slow moving from one tab to another. It doesn't have the open in a mew tab option too. It would have been so much helpfull if it had the later function.

Pros

Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP.

Qualtrics allows our lab to create, share and score surveys EFFICIENTLY.

With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library.

`Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning.

Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.

Cons

Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later).

Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support)

Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method.

Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).

Pros

Qualtrics Core XM is an integrated platform for preparing and sending polls of all kinds, as it enables you with simple steps to enter the survey questions in one of the ready-made templates that it provides and then send the links to the targeted and challenged individuals based on the contact list you have selected. With ease, the person receiving a link after clicking on it will answer the questions. Qualtrics Core XM will show you through the collected data the number of respondents from the sample you selected, and prepare the data tables collected from them to make it easy for you to export them to a statistical program to start the analysis.

Cons

I like Qualtrics Core XM very much and I don't find many negatives in it, as it is easy to use for everyone and in simple steps you can complete your task, we just need more ready-made templates with more modern designs, as well as giving more flexibility to coordinate backgrounds and texts.

Pros

It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from.
Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data

Cons

It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it

Alternatives Considered

Reasons for Choosing XM for Strategy & Research

Switched From

Reasons for Switching to XM for Strategy & Research

Pros

It's a lot more user-friendly, flexible, and powerful than most other survey applications out there. In addition, the customer service representatives are always open to fresh suggestions and eager to help. Qualtrics surveys can be adjusted in several ways, from the form questions' structure and layout to the aesthetics. Customer and market research are two of its primary applications. Using Qualtrics email tool, an automatic Salesforce integration, social media posting, and Marketo emails, we distribute surveys to our customers and prospects. However, we also utilize it for internal purposes, such as surveys on the effectiveness of projects and departments, preferences of employees, and RSVPs for events.

Cons

I'm not sure how useful the new product lines are yet, but Qualtrics has been working hard to extend its product range. The Qualtrics insights summit is a great place to meet academics from all over the world. I simply wish they would place more attention on research and less on bringing in high-profile speakers. The help offered by Qualtrics may be better. It can be hard to find help in the community. To get assistance, I nearly always must use an online chat or email.

Pros

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

Cons

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.

Alternatives Considered

Reasons for Switching to XM for Strategy & Research

Pros

I love that Qualtrics is so intuitive and has so much functionality built in. I also love that they are consistently working to improve it and roll out other useful features. I seldom find it's missing something that I need for my job.

Cons

I have hated the reporting and dashboard functionality, as well as the administration dashboard. It's not that they're terrible, but I can create better stuff for myself by downloading the raw data and manipulating it in Excel. HOWEVER, we do have major dashboard, reporting, and administration updates coming in the next month which sound very promising and like great improvements. One other negative, you can't have two people working on a project at once - it gets buggy and changes get lost. It's also difficult to have two Qualtrics pages open in your browser at once. I've managed to manipulate it to a degree, but it doesn't do super well.

Pros

I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys. In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible . The Text iQ function also enables us to efficiently analyze open-text feedback. Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation.

Cons

We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we can generate analytical metrics for both simple and complex data. This allows us to derive valuable insights from our surveys and maximize their potential.

Pros

I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.

Cons

One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.

Pros

Where to begin? Qualtrics is truly the gold standard in survey software. They have built an exemplary product over the years and keep adding more inventive features to be a whole system solution. Unlike other softwares that are either easy and basic with limited functionality or powerful with a steep learning curve, Research Core is both easy to use at a very basic level and has the power to handle any sophisticated needs you can think of. I've yet to run into a way to survey that the software can't pull off.

Cons

The only thing I can think of is one time that I found an incomplete answer in the knowledge base, but that's me REALLY trying to think of a negative.

Pros

Qualtrics really is the gold standard when it comes to developing and deploying online surveys--it is almost synonymous in the same way we say "Kleenex" to refer to any tissue or "Xerox" to refer to any photocopy. The question types are excellent, the skip logic and other features are second-to-none, the reporting and results can be displayed and exported in a variety of ways... basically, if you can imagine it, you can do it with Qualtrics.

Cons

As I mentioned above, if you can imagine it, you can do it with Qualtrics... but that's only if you've paid for a tier of features that will facilitate your ideas. Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it largely takes the form of message boards, which oftentimes offer nothing more than a series of dead-ends. If your Qualtrics license is through a larger institution, it can be nearly impossible to obtain one-on-one support directly from Qualtrics... and then there's the generally persnickety, fussy interface that is not nearly as user-friendly as I believe Qualtrics thinks it is.

Pros

The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!!

Cons

the Table of Contents tool is limited by rules put on place for surveys. We'd like to see educational options settings that would allow more creative use of Qualtrics for educational use.

Pros

The features that allow branching in surveying is powerful. This allows you to collect data from distinct groups of people all in one survey. The basic data reports generated by the software provide real time updates on progress and basic understanding of the data immediately. I appreciate all of the customization options in both the survey and report functions.

Cons

If you are just collecting emails addresses, t-shirt sizes, etc. you should use something simpler and quicker, like Google forms. It is just not fast and user-friendly for simple surveying. Also, it does not always give data outputs in excel, etc. in a super convenient way. You definitely have to do some data clean up. It takes awhile to learn all of the features, but once you learn them, Qualtrics is a powerful tool.

Pros

What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey

Cons

What I like least the delay in creating lists and generating links for large data sets

Alternatives Considered

Reasons for Switching to XM for Strategy & Research

Pros

The ability to customize the questions and their format is great. Tons of options multiple choice, blank fields, etc. Once the data is collected you again get to format it to your workflow. I export to Excel to use and add to the data being collected as I see fit. I can then easily share that with colleagues when needed.

Cons

There are some features that seemed hard to find to me. The name of some of the features are also not intuitive so looking them up is not easy, and could use some work to refine and make it better.

Pros

Trackability and ease of statistical evaluation when you're not a math-minded individual. There are plenty of "how-to's" and user instructions for producing high quality surveys quickly.

Cons

How the contacts work for adding more contacts to a signal distribution. Also, there is some trouble in getting the import function for .csv files for contacts.

Pros

This software is very easy to use. When working with people with various skill levels, it's nice to have a system that anyone can learn. We really like the variety of question types and the ability to create custom reports from the data.

Customer service is also outstanding - whenever I've had an issue, they've been able to talk me through it fairly quickly. The support reps are very well trained. The support site is also great.

I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see.

Cons

We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.)

Pros

Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

Cons

Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

Pros

Qualtrics is well run from top to bottom. Their products are excellent, intuitive and are capable of supporting customers of all variations. Unlike so many companies that get one thing right and then drop the ball in another area, Qualtrics excels at every level. Their software is excellent, their integration support and API is excellent and their support is hands down the absolute best in the tech industry. There's really no question in my mind why they were gobbled up before they could complete their IPO.

Cons

Because I typically have to deal with low level interaction with Qualtrics (APIs etc.) my ONLY complaint is that they have a lot of undocumented features. However, their support is THE BEST and they always help me through finding those features when I need them.

Pros

This is probably the most popular survey program on the market and for good reasons. It has the ability to design surveys with a ton of options for questions -- multiple choice, short answer, longer answer. You can randomize questions, organize the survey by blocks, use decision trees. It is easy to use and the customer service is amazing. They will also recruit panels of participants for you. It is easy to download the data into excel or other usable formats.

Cons

I haven't found much yet. I am still learning how to use it, but most things are pretty intuitive. The one thing I would say that I don't like is that even though they will recruit panels of participants for you that match particular characteristics, they are relatively pricey.

Pros

The functionality of Qualtrics has dramatically improved over the past five years. There is now much more flexibility in customization, saving questions to blocks and libraries, analysis and reporting, and even appearance. There is a big range of question types and lots of options for customization for each question, and it's easy to drag-and-drop to rearrange the survey. There are some powerful analysis tools and you can easily download your data in different formats (CSV, TSV, SPSS, XML, etc.).

The user/survey-taker side is clear and has been problem-free for our needs.

Cons

Can sometimes run into issues with scrolling and saving changes to surveys when using Qualtrics on my iPad.

Pros

The analytics options for performing certain data manipulations in the system before exporting data makes developing reports a very quick process. I love the chat-based support function as well.

Cons

I find it odd that when removing (decrementing) cases from data sets, as I always do to remove preview data, that the time that the system takes to update numbers is rather long. I chatted with product support one day and was given a work-around (i.e., add an embedded data survey block in survey flows), but is still odd.

Pros

What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.

Cons

On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.

Alternatives Considered

Reasons for Switching to XM for Strategy & Research

Pros

I had never used an online survey software and working with Qualtrics was user friendly. I could set up several national surveys using skip logic and survey flow to address various conditions. The customer service is top-notch! I believe in every case that I had to contact them; they could answer my questions. Qualtrics even updated their interface since I started using it and the additional features were also user friendly.

Cons

I am not sure if this is a university policy or a Qualtrics policy but limiting the use of matrix formats, which adds time to the survey for both the builder and participant. But I understand that readability is important.

Pros

Software is fairly intuitive and support group is great at answering questions quickly. Customer support has really improved over the years. You just have to call to get a person quickly. Generally very knowledgeable.

Cons

Takes some time to get familiar with the software. Online chat is slow probably due to lack of staffing. If you want help you have to call. They add new things constantly, hard to keep up, but that is actually a good thing.

Pros

Qualtrics is very robust. It has so many functionalities that I cannot think or any data collection process that it could not meet my needs. I can always collect exactly what I want.
I love creating surveys in Qualtrics. The customer support is the best I have seen. The help/resource page is extremely comprehensive and easy to follow.
I have fun building survey in Qualtrics.
I always say: "These Qualtrics people know what they are doing!"

Cons

Sometimes it takes too much html coding to achieve the perfect look you are trying to achieve - complex font and style formatting are a bit time consuming at times.