About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage contacts and leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
HubSpot CRM Software - HubSpot CRM lead timeline
HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline - thumbnail
HubSpot CRM Software - HubSpot CRM track interactions - thumbnail
HubSpot CRM Software - HubSpot CRM email - thumbnail
HubSpot CRM Software - HubSpot CRM lead timeline - thumbnail

HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$20.00/month.

Starting Price:
US$20.00/month
Free Version:
Yes
Free trial:
Yes

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Browse HubSpot CRM Reviews

4,311 of 4,311 reviews
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Peter
Peter
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/1/2025

Great all-in-one CRM, but setting up can take some work!

The experience has been good;. It's easy to use, but setting it up took a while. Once you have it set up how you want, it's fantastic.

Pros

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Cons

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Arshad
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/1/2025

HubSpot in Review

Overall a great CRM & business automation & data integration tool. Definitely delivers huge value to a business. With the right planning regarding regarding package and users, ROI can be positive.

Pros

Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.

The interface is also amazing and highly intuitive

Cons

The pricing is quite high especially coming from a South African billing perspective.

Understanding the different packages and pricing options can be difficult.

Gareth
  • Industry: Package/Freight Delivery
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
4
Customer Support
1

1
Reviewed on 15/12/2024

Crappy company. Be careful...

At first we were excited.. but it turns out they are just another greedy company and don't do anything to help when they are wrong. Disappointing.

Pros

It is a solid CRM. Tracking interactions with potential customers is great.

Cons

You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo).

Also, they removed features that we had been using since we started, without notice, and without a reduction in cost! Beware!

Chris
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/11/2024

The best CRM is the one you actually use.

It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.

Pros

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Cons

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

Alternatives Considered

Capsule and ActiveCampaign

Reasons for Choosing HubSpot CRM

HubSpot has a more modern and updated interface that I felt was easier to use.

Switched From

ActiveCampaign

Reasons for Switching to HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.
Priyanka
Priyanka
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 22/12/2024

Powerful and Intuitive CRM for Marketing Success

Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.

Pros

Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.

Cons

What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.

Alternatives Considered

Salesmate, Zoho CRM and Close

Reasons for Switching to HubSpot CRM

Because its have major of features which we are looking for
Imanol
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 30/1/2025

It's a great CRM so start your business

I started working with HubSpot CRM but finally we jumped to Salesforce

Pros

It is very easy to start using it and to integrate with the different social networks.

Cons

Confusing Module Packages and Additional Costs

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

We finally jumped to salesforce due to some tools that we need and only exists in Salesforce Platform.
Aadil
  • Industry: Recreational Facilities & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 7/1/2025

Easy to use and setup

Overall HubSpot CRM is great for SMEs and easy to manage and implement.

Pros

Easy to setup and manage. Everything is configurable. Dashboard and reporting are easy to use and fetches from existing data sources within CRM

Cons

Certain limitation in using the properties and workflows. Such as having an age field (Not DOB calculation).

Alternatives Considered

Zoho CRM and Klaviyo

Reasons for Switching to HubSpot CRM

Suite of modules in one CRM. Easy of management
Michael Herbert
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 27/1/2025

The interface is simple and intuitive

It’s easy to use, and it really helps teams stay organized and connected

Pros

I like how well it integrates with other HubSpot tools, making collaboration between sales, marketing, and service teams feel seamless

Cons

It takes some extra effort to customize everything for teams with more specific or complex needs.

Eric
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 25/12/2024

Elevates your business to the next level

CRM is the gold standard for marketing a client list or prospect database. The integration with third party softwares make this CRM a cruicial tool to online businesses and campaigns.

Pros

Powerful CRM that was designed for marketing as the focus. The customer is really prioritized in this CRM helping you to build strong relationships and close sales.

Cons

The price gets higher as you scale. Can be expensive for small businesses that work in smaller markets.

Alternatives Considered

Flowlu

Reasons for Switching to HubSpot CRM

Easily customize the workflows and automations.
Zoltan
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 16/12/2024

The best CRM in its price point

Pros

The ease of use beats all the other CRMs at this price point in my opinion, it's genuinely so simple to get up and running and then scale according to business needs.

Cons

I can't think of anything negative about HubSpot in the year and half we've used it.

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The price and simplicity simply beats these other options by miles.
Brian
  • Industry: Aviation & Aerospace
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 6/10/2024

Best CRM for Startups

Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.

Pros

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Cons

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

Reasons for Switching to HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.
Damon
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/9/2024

HubSpot is the go-to CRM for simplicity and for all the bells and whistles

HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.

Pros

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered

ClickUp

Reasons for Choosing HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From

ClickUp

Reasons for Switching to HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot
Leo
  • Industry: Venture Capital & Private Equity
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 14/2/2024

Best CRM lots of money can buy

Pros

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Cons

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Sam
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 14/10/2024

Decent, but costs are creeping up

We use Hubspot primarily for lead intake and deal flow. It's relatively good at segmenting customers and running engagement/re-engagement campaigns. We rely heavily on the Sequences feature in particular

Pros

Hubspot is easy to get started with, and a very full featured platform. It does basically everything under the sun, though I don't think it is necessarily best in class for anything. It feels optimized for small businesses with relatively basic needs.

Cons

The pricing appears very reasonable at first, but over the years they've added so many gated features that it turns out to be much more expensive than it seems.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Hubspot ended up being significantly cheaper than Salesforce
Verified Reviewer
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 26/11/2024

Great CRM for small business

This is a great CRM to use across a team. As a manager it is easy to track and see how the team is doing, KPI's can be tracked and recorded, but you can also see the small details of the effort of the team. The software is very intuitive, and easy for people to just make part of their daily routine. Helps to keep everyone on track and make sure that we are performing at our top capabilities.

Pros

HubSpot is really easy to implement and has the features that my team needs. We have been able to onboard multiple account managers, and make sure they get up to speed quickly. The CRM is very intuitive, and one account manager can leave information for another to make sure deals are always being closed.

Cons

It can be a little pricey on the monthly budget, but with the way it is used, it can be worth it.

Erinn
  • Industry: Accounting
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 17/10/2024

HubSpot CRM is a wonderful tool to utilize client information and data

Overall HubSpot CRM is so nice to be able to link phone calls, text, emails and also see proposal amounts, what type of client they are and their contact information all in one place and as well as your co workers are able to go in and look/listen to what has been discussed.

Pros

What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.

Cons

There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.

Pereira
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/9/2024

A robust CRM system that has significantly enhanced our complex and highly technical...

HubSpot CRM has provided us with a significant edge. Investing in this CRM has not only streamlined our project management but also improved our customers communication and sales processes. Adopting HubSpot CRM has also enabled us to make more data driven decision and ultimately reformed our operational efficiency . Better client relations has led to the growth of our organisation. We will continue partnering with HubSpot CRM for our firm to continue succeeding in this digital era.

Pros

Integrating HubSpot CRM into our workspace systems and tools was a paramount resolution. We have reaped so many benefits since day one of deployment. The comprehensive project management tools incorporated in HubSpot enable us to navigate through the numerous stages of project execution. It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time. Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to the entire team. We highly appreciate the powerful marketing automation tools. They enable us to create result oriented marketing campaigns and follow leads from these campaigns. It is also easy to now keep clients informed about new products. The sales cycle has therefore smoothened and become more efficient providing our sales team with accurate insights of prospects. The reports on sales performance and customer engagements enable us to strategically plan and address business issues. HubSpot CRM has enabled us to build on our creativity to our own advantages. We have fully polished and customized our dashboard to only display our metrics and KPIs. This provide us with a wide vie if our performance on realtime

Cons

HubSpot CRM stands out from the rest of systems. It seamlessly integrates with our design tools and project management tools enabling us to create a more unified workflow that has eliminated manual data entry. Also we have b en able to scale it and add features to operate our complex environment.

Joshua
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/7/2024

HubSpot makes automated follow up and outreach easy for every member of your team

My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.

Pros

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Cons

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Rhea
  • Industry: Utilities
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/8/2024

HubSpot CRM is a superstar for building strong relations with customers.

We have climbed the ladder of success in building strong relationships with our customers thanks to the good work by HubSpot CRM. It is very easy to customize which allowed us to achieve the right tool for the job that perfectly suits our needs. HubSpot CRM has helped take every possible opportunity we have to build up on our customer interactions.

Pros

HubSpot CRM incredible customer engagement functions like the chatting and meetings gives us an efficient way to interact with our customers. It gives us detailed reports that help us analyze our customer engagements and take actions to improve our customer relationships. It has great sales visual boards that allow us to monitor our sales activities in real time.

Cons

HubSpot CRM has nothing that does not amuse us. All functions are very useful and respond really well to our requests.

Verified Reviewer
  • Industry: Staffing & Recruiting
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 12/3/2024

"Empowering Growth: A Comprehensive Review of HubSpot CRM"

HubSpot CRM generally offers a positive experience with its user-friendly interface, comprehensive features, and effective automation tools, helping businesses streamline their sales and marketing processes efficiently.

Pros

The intuitive interface, comprehensive features, and robust automation capabilities are what I liked most about HubSpot CRM.

Cons

One drawback I found with HubSpot CRM is that some advanced features may require additional payment beyond the free version, which could be a limitation for budget-conscious users or smaller businesses.

John
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 21/6/2024

Hubspot Crm & Sales Pipeline

very positive, would highly recommend as a good start up CRM, ideal to move away from Excel or paperbase sales or customer service operations.

Pros

Easy Setup, alot of a options before requiring an upgrade to a paid account.
supportive account managers
easy integration for email or gravity form capture.

Cons

nothing really worked straight out of the box.

Tim Van
  • Industry: Higher Education
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/8/2024

HubSpot CRM is armed with every necessity for optimizing contacts.

HubSpot CRM has given us an exceptional quality experience working on our clients and customers relationship. It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with them. It provides with excellent conversation functions that help meet our commitment to support our customers.

Pros

HubSpot CRM has very efficient conversation tools that ensure smooth communications and sharing of information with customers and clients. It has an analytical tool that gives accurate performance insights on how to optimize customer engagement and improve relationships. Customizing HubSpot CRM is easily possible which helped us get a perfect solution for our relationship management needs.

Cons

We have never had any case with HubSpot CRM to this moment. It has been a smooth ride all along with no dislikes.

Dave
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/9/2024

The most comprehensive CRM system

HubSpot CRM is a fantastic tool for managing your sales process. Once set up its easy to use and highly custimisable. HubSpot also have a bank of knowledge based content so they essentially have an answer or resource for anything you are trying to achieve.

Pros

It is by far the easiest to use CRM system I have used to date. I like the customisation range you have to create your own pipelines in line with your business and sales processes.

Cons

To begin with it can be quite daunting to configure but support has you covered.

Julijana
Julijana
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 15/5/2024

Great CRM, but awful reporting

Pros

The system is very easy to set up and use. The card population is easy and intuitive. Super easy data migration from a previous provider.

Cons

During the sales calls we were shown that we could report on almost anything, however once we subscribed we saw that the customization of the reports is minimal and it is based on already pre-set measurements, hence there is no option to customize them at the end of the day. That is really frustrating as we need to know what our sales funnel is for instance. Instead we get duplicate data because the same deal is counted in the different stage it was located in.

Daljeet
Daljeet
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 3/9/2024

User-Friendly Interface

Pros

I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options. It also offers useful automation, reporting, and support, making it easy to manage and scale customer relationships.

Cons

The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization.

G-Anne
G-Anne
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 25/10/2024

User-Friendly CRM

Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.

Pros

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Cons

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Brian
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/11/2024

HubSpot CRM is our custom dream home - housing all of the essentials.

We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!

Pros

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Cons

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot met all of our objectives and was price aligned!
Verified Reviewer
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/10/2024

Provider of last mile solutions

I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.

Pros

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Cons

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

Alternatives Considered

monday CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Due to a lack of sequence management. We needed a better outbound management solution.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.
Arpad
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/10/2024

Best online CRM tool for any size organizations

the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled.
We also gave access to our distributros to allow them to work on their customers and make their sales follow-up.

Pros

What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance.
It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful.
And I love the contact creation via the phone app. It is so easy and intelligent.

Cons

Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.

James
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/9/2024

King of CTMs for a Reason

Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.

Pros

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Christina
  • Industry: Hospitality
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/10/2024

A valuable asset for building strong relationship with customers.

Everything about our experience with Hubspot CRM has been amazing and more so, very productive. Hubspot CRM has given us an important platform to work on our customers interactions which has enabled us to create very strong relationships with each and everyone of them. It allows us to have a central point for organizing every detail there is about our customers.

Pros

Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.

Cons

The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.

Joe
  • Industry: Higher Education
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/2/2025

HubSpot CRM is an impressive communication tool that help streamline admissions.

HubSpot CRM has been providing impeccable services that has helped streamline our admissions. It makes it easy easy to communicate with our prospect students. HubSpot CRM also provide very important insights that allows us to improve our relationship with our prospect students.

Pros

HubSpot CRM has excellent communication tools like live chats and video calls that makes our communications with prospect students very smooth. Its analytics and reporting tools provide us with meaningful insights that help us improve our interactions with students to build strong relationships. It has personalized interactions tracking features that makes it easy to follow up on our engagements with prospect students. HubSpot CRM is very flexible and we had easy time customizing it to fit our needs.

Cons

We have not encountered anything less useful in HubSpot CRM. It has never given us any challenges and there has been no complaints.

Joel
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 25/10/2024

Very simple-to-use system and great user experience

Overall, my experience has been great. I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system. The UX is very good and simple with Hubspot. There's no bells and whistles but from a sales standpoint, it is a great system.

Pros

I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.

Cons

From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.

Morgan
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 3/10/2024

Cross Functional - A Company Necessity

I have utilized HubSpot within 2 different Organizations now, and have continued to learn how to better use the platform based on my needs, or position. With that to be said, I have worked in Sales, Marketing, and Customer Success departments and have continued to use the platform - its cross functional, and a needed tool.

Pros

The ability to integrate within other platforms utilized within an Organization. This is incredibly helpful to prevent from having to create extra spreadsheets, or use mannyy different platforms to communicate efforts and work. I also greatly appreciate the pipeline features. HubSpot Knowledge base is also an incredible "upskilling" tool to take advantage of.

Cons

I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller pipeline by a few hundred or thousands in comparison with actual pricing expectations.

Ryan
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/9/2024

Best CRM for all. Easy and FREE too.

Very successful and easy to use. Greatly increased sales and made it much easier to manage clients and stay ahead of the game with relevant notes and details about each job.

Pros

It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.

Cons

Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.

Alternatives Considered

monday CRM

Reasons for Switching to HubSpot CRM

Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.
Nolan
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 20/9/2024

Hubspot: Incredible Pipeline Management and Reporting

Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has many research and knowledge base articles for suggestions and their team has been great to work with. The integrations are simple to set up and we've created streamlined lead gen from our other systems.

Pros

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Cons

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

eric
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 24/10/2024

Perfect for startups and small teams.

Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.

Pros

I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.

Cons

They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.

Natalie
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/8/2024

The Premier Marketing CRM & Automation Platform

My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.

Pros

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Cons

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Ivan
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 8/7/2024

Excellent for Starting with a CRM

It has been positive. The platform is incredibly user-friendly, making it easy to get started even for those new to CRM systems. Its basic functionalities are perfect for small businesses. The ability to track email opens is particularly useful. It has greatly enhanced our efficiency in managing leads.

Pros

The CRM is very easy to use and is perfect for small businesses that require basic functionalities. You can see when someone opens your email, clicks on your link, and track other activities when integrated with your website. It also allows you to store a lot of information about your customers.

Cons

While the initial cost is free for small businesses, advanced features can become quite expensive. There is also a learning curve associated with mastering these advanced functionalities

Verified Reviewer
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 14/6/2024

Hubspot for Small Businesses

Overall Hubspot does what it is supposed to do. The free version is good enough for small companies.

Pros

I really enjoy the knowledge base (Hubspot Academy).

Cons

I wouldn't say I like the way it looks nor do I like the costs.

Alternatives Considered

Zendesk Suite
Alex
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
1
Customer Support
1

2
Reviewed on 28/6/2024

A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos

Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years.

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.

HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?

After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons

Buggy and unreliable
Extremely confusing interface
Ineffective and unusable for sales teams
Constant upsells to access essential features
Bloated and dysfunctional system
Significant financial investment with minimal return
Lost opportunities due to operational inefficiencies

Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.

HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?

After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Muresan
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/8/2024

HubSpot CRM is a simple CRM tool but with impeccable ability.

Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a simple interaction space. The overall experience with HubSpot CRM has really stood out and has matched so perfectly with all our clients engagements needs.

Pros

There are chatting and meeting features available in HubSpot CRM which makes our conversations with clients so efficient. HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships. It also has clear visual boards that gives us clear eyesight onto all our clients engagement activities.

Cons

HubSpot CRM has reigned so well and has met all our needs without a problem. No dislikes towards it.

Zoe
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/8/2024

Hubspot is the essential all-in-one system.

Professional. The whole experience is very proper with the integration team that teaches you how to use the system. We love Hubspot, it is our main core of our business now. It is where we track everything, get reports, and see how we can further track our leads, customers, and improve sales.

Pros

Hubspot is an all-in-one type of system. It not only connects to basically all programs and apps that you operate on, but it is very customizable for any business structure. It is simple to use & gives structure to our entire company - marketing, sales, and customer support.

Cons

It was a bit trucky to set up at first, to migrate everything across from our previous CRM. You have to do some custom mapping of fields, and we lost some customer notes, but the support team was very patient & helpful.

Sonia
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/9/2024

Hubspot CRM is a landmark for maintaining strong customer relationships.

We have excelled so well in customer engagement since Hubspot CRM. It has been a incredible journey working with Hubspot CRM which has helped us keep our customers relationship stronger at all times. With Hubspot CRM, managing our customers data, information and interactions has been so effortless and efficient.

Pros

Hubspot CRM has task automations so we no longer have to waste much of our time and energy attending to the repetitive and tedious tasks. It has outstanding communication tools which keep us connected with our customers easily. Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships.

Cons

It has been a smooth ride with Hubspot CRM and it has nothing to be disliked.

Verified Reviewer
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 12/11/2024

Intuitive CRM with Great Features

Overall, HubSpot CRM has been a great tool for managing customer relationships and marketing efforts. The interface is clean, and it's easy to use. It’s effective for organizing contacts and nurturing leads.

Pros

The ease of use and automation features were standout. It simplifies lead management, tracks customer interactions, and automates follow-up tasks. The integration with email and marketing tools also saved time.

Cons

While it’s powerful, some advanced features are limited in the free version, and full functionality requires a paid plan. This might not be ideal for small businesses with budget constraints.

Gavin
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 6/6/2024

A great alternative to Salesforce

Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs.

Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.

Pros

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Cons

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Aaryaman
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 17/10/2024

Efficient CRM for Small to Mid-Sized Teams

HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.

Pros

The user-friendly interface makes managing customer data and tracking interactions seamless.

Cons

Limited customization options for more complex workflows can be restrictive.

Lucien
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/5/2024

Hubspot is a industry leading CRM and a must for fast scaling businesses

Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are constantly innovating.

Pros

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Cons

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

Alternatives Considered

Salesforce Sales Cloud
John
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 21/11/2024

HubSpot CRM is changing our business

It's very positive - it really is a wrap-around tool for someone who is in a sales and service role in a small business

Pros

There are new features being added all the time, the training is generally good!

Cons

It doesn't always interact well with other pieces of software (i.e., its plug ins can be buggy sometimes.)

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot did 95% of what we needed and we found plenty of support from them and third-party support
Verified Reviewer
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/9/2024

Best CRM Out There

Pros

It's a very easy to use CRM at it's core, but contains so much depth and the ability to always take it a step further with automations and workflows

Cons

The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to. The simple act of clicking a button you don't have access to will trigger Sales Reps to try, fairly aggressively, and get you to upgrade

4,311 reviews

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