--- description: Review of Brandwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brandwatch | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/4292/influencer-marketing/software) > [Brandwatch](/software/191170/brandwatch) # Brandwatch Canonical: https://www.softwareadvice.ie/software/191170/brandwatch Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.ie/software/191170/brandwatch?page=2) > Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions. The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available. Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.softwareadvice.ie/directory/4292/influencer-marketing/software) ## Related Categories - [Image Recognition](https://www.softwareadvice.ie/directory/4766/image-recognition-software/software) - [Social Media Monitoring Software](https://www.softwareadvice.ie/directory/4221/social-media-monitoring/software) - [Influencer Marketing Software](https://www.softwareadvice.ie/directory/4292/influencer-marketing/software) - [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software) - [Natural Language Processing (NLP) Software](https://www.softwareadvice.ie/directory/4412/nlp/software) ## Alternatives 1. [YouScan](https://www.softwareadvice.ie/software/310323/youscan) — 4.9/5 (114 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6230 reviews) 3. [Infegy Atlas](https://www.softwareadvice.ie/software/126196/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprout Social](https://www.softwareadvice.ie/software/423495/sprout-social) — 4.4/5 (606 reviews) 5. [Salesforce Marketing Cloud](https://www.softwareadvice.ie/software/22998/salesforce-socialcrm) — 4.2/5 (529 reviews) ## Reviews ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 January 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Cons**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Strong customization, complex UX" — 4.0/5 > **Quinlyn** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases. Our customer service rep has always been responsive and willing to help tackle issues. > > **Cons**: Customization comes at the cost of complexity. This is not a tool I feel could be effectively leveraged by a non-technical persona. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 October 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Brandwatch Review" — 4.0/5 > **Flynn** | *28 April 2026* | Sports | Recommendation rating: 7.0/10 > > **Pros**: What I liked most about Brandwatch was the depth and flexibility of its social listening capabilities. It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time. The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs. I also found the visualisation tools useful for presenting data in a clear and engaging way, especially when sharing insights with stakeholders who may not be as data-savvy. Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale. > > **Cons**: One of the main drawbacks of Brandwatch is that it can feel quite complex and overwhelming, especially for new users. The learning curve is fairly steep, particularly when it comes to building accurate queries and filtering out irrelevant data. Without proper onboarding or experience, it is easy to miss key insights or misinterpret the data. Additionally, the platform can sometimes surface a lot of noise, requiring manual refinement to ensure the results are actually useful. Performance can also be inconsistent at times, with slower load speeds when working with large datasets. While it is a powerful tool, it often requires significant time investment to use it effectively. > > Overall, my experience with Brandwatch has been positive, but with some clear trade-offs. It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement. However, it does require a level of commitment to learn and optimise its features properly. It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up. Despite this, it is a strong platform for anyone serious about data-driven marketing. ----- ### "Reflections for using Brandwatch" — 4.0/5 > **Aneri** | *4 May 2026* | Nonprofit Organisation Management | Recommendation rating: 9.0/10 > > **Pros**: The dashboard templates were a genuine highlight. Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing data. The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do the job. The Categories feature was particularly valuable — it allowed us to structure what was otherwise a tangled web of conversation topics into clean, analyzable segments. For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and brought a level of clarity to the data that would have been very difficult to achieve manually. Brandwatch's AI summarization tool, Iris, was also useful when working through large volumes of mentions. Being able to quickly surface key themes from bulk data helped us move faster during the analysis phase and gave us a starting point for deeper qualitative investigation. > > **Cons**: The dashboard templates, while excellent in concept, were sometimes restrictive in practice. A clear example was our attempt to build a US state-level heat map. The city and state data was already present in our dataset, but the map component only offered a world map view with no option to zoom or lock to a specific country. We had to build this visualization externally, which added unnecessary work. Allowing users to set a default geographic scope for map components, or providing region-specific map options, would resolve this quickly. Iris, while useful, has a tendency toward repetition. Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say. The insights would benefit from more deduplication logic and a clearer signal about how many unique mentions are actually informing each summary. On the UI side, one issue that consistently caused friction was interacting with smaller or non-peak data points on line charts. The hover tooltip tends to obstruct the very point you are trying to click on, making it difficult to drill into quieter periods of a time series — which are often just as analytically interesting as the spikes. A simple fix such as a click-to-pin tooltip or a scrollable mentions panel triggered by any point on the chart would make a meaningful difference. > > Brandwatch is a sophisticated and capable tool that meaningfully supported our research. The learning curve was steep but rewarding, and features like Categories and dashboard templates gave us infrastructure that would have taken much longer to build from scratch. At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect research quality. With targeted improvements in these areas, Brandwatch could be an even stronger platform for projects that sit at the intersection of social listening and policy-relevant research. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.ie/software/191170/brandwatch?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/191170/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data