--- description: Review of AppsFlyer Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: AppsFlyer | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Click Fraud Software](/directory/4263/click-fraud/software) > [AppsFlyer](/software/196837/appsflyer) # AppsFlyer Canonical: https://www.softwareadvice.ie/software/196837/appsflyer Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.ie/software/196837/appsflyer?page=2) > AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Click Fraud Software](https://www.softwareadvice.ie/directory/4263/click-fraud/software) ## Related Categories - [Click Fraud Software](https://www.softwareadvice.ie/directory/4263/click-fraud/software) - [Mobile Analytics Software](https://www.softwareadvice.ie/directory/4372/mobile-analytics/software) - [Mobile Marketing Software](https://www.softwareadvice.ie/directory/4398/mobile-marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) - [Marketing Attribution Software](https://www.softwareadvice.ie/directory/4315/marketing-attribution/software) ## Alternatives 1. [SlickText](https://www.softwareadvice.ie/software/167722/slicktext) — 4.8/5 (269 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6251 reviews) 3. [Wati](https://www.softwareadvice.ie/software/430256/wati) — 4.6/5 (205 reviews) 4. [Emma by Marigold](https://www.softwareadvice.ie/software/426694/emma-by-marigold) — 4.2/5 (156 reviews) 5. [Xtremepush](https://www.softwareadvice.ie/software/166393/xtremepush) — 4.5/5 (55 reviews) ## Reviews ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 August 2024* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Cons**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "Apps Flyer Marketing Model Reviews" — 4.0/5 > **Verified Reviewer** | *29 July 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results. > > **Cons**: Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information. > > It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features. ----- ### "New Updates" — 3.0/5 > **SANU** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: New addition of functions and updates on the Appsflyer. > > **Cons**: Technical glitch shown when we download the files. ----- ### "Top of the line MMP" — 5.0/5 > **Verified Reviewer** | *25 July 2024* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies. > > **Cons**: What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues. > > My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive, making it easy to track and analyze mobile app performance effectively. ----- ### "Best MMP to work with" — 4.0/5 > **Verified Reviewer** | *5 August 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies > > **Cons**: Sometimes they tends to reply late and not disclose the actual reason for not recording a data. > > It is very accurate and realiable tool to use. Very user friendly. Less fraud chances ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.ie/software/196837/appsflyer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/196837/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data