--- description: Review of PathFactory Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: PathFactory | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [PathFactory](/software/199495/pathfactory) # PathFactory Canonical: https://www.softwareadvice.ie/software/199495/pathfactory Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/199495/pathfactory?page=2) > PathFactory is a content marketing platform designed to help businesses of all sizes gain insights into metrics related to the consumption of content across various sources. The platform enables marketing professionals to get a 360-degree view of content throughout the buyer’s journey to generate qualified leads. PathFactory enables organizations to view and monitor the time spent by prospects on specific content to evaluate user engagement and revenue prospects. Additionally, the application automatically analyzes buyers’ interests and behavior to deliver personalized content recommendations. PathFactory’s pricing details are available on request and support is provided via phone, email and other online measures. > > Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 7 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: PathFactory - **Founded**: 2012 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Pricing is available on inquiry. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Audience Targeting - Campaign Personalisation - Categorisation/Grouping - Contact Database - Content Delivery - Content Library - Conversion Tracking - Customer Profiles - Customer Segmentation - Drag & Drop - Engagement Tracking - Lead Capture - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Verification/Validation - Marketing Automation - Multi-Channel Campaigns - Personalisation - Recommendations ## Support Options - Email/Help Desk - Chat ## Category - [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software) - [Account Based Marketing Software](https://www.softwareadvice.ie/directory/4394/account-based-marketing/software) - [Content Marketing Software](https://www.softwareadvice.ie/directory/1839/content/software) - [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software) ## Alternatives 1. [Involve.me](https://www.softwareadvice.ie/software/175327/involve-me) — 4.4/5 (67 reviews) 2. [Pipedrive](https://www.softwareadvice.ie/software/321306/pipedrive) — 4.5/5 (3042 reviews) 3. [Salesforce Marketing Cloud](https://www.softwareadvice.ie/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) 4. [NiceJob](https://www.softwareadvice.ie/software/67333/nicejob) — 4.9/5 (202 reviews) 5. [SAS Customer Intelligence 360](https://www.softwareadvice.ie/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) ## Reviews ### "Great product, great team" — 5.0/5 > **Loren** | *14 March 2018* | Internet | Recommendation rating: 9.0/10 > > **Pros**: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers\! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time\! > > **Cons**: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive. ----- ### "Pathfactory is an amazing content marketing tool" — 4.0/5 > **Fábio** | *23 September 2022* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: We've been using pathfactory as our content marketing hub, it's a very complete tool as it empowers the marketing from IT resources > > **Cons**: UX has many improvement points and the limited integrations with other tools ----- ### "PathFactory it's an amazing tool for your content library" — 4.0/5 > **Verified Reviewer** | *19 September 2022* | Information Services | Recommendation rating: 7.0/10 > > **Pros**: Pathfactory it's a very nice tool if you want to organize your content all in one place, also pretty good if you need to release pages without any help from web teams. > > **Cons**: It can be a bit confusing and it's not easy to use for new users ----- ### "Overall great product." — 4.0/5 > **Verified Reviewer** | *11 January 2019* | Computer & Network Security | Recommendation rating: 8.0/10 > > **Pros**: I like how easy it is to use and all of the data you get with the tool. > > **Cons**: Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization. > > I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views. ----- ### "spin up microsites and custom content packs quickly and easily" — 5.0/5 > **julia** | *7 June 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless. > > **Cons**: PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap. > > Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/199495/pathfactory?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/199495/pathfactory) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data