---
description: Review of AdButler Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: AdButler | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# AdButler

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> AdButler is an ad server solution designed to help businesses manage, target and track advertisements in multiple formats. Agencies can add logos and Secure Sockets Layer (SSL) domains to customize the platform according to brand requirements.&#10;&#10;AdButler allows publishers to target advertisements to specific audiences based on keywords and geographic location. Administrators can monitor performance using real-time reporting capabilities. It supports various advertisement formats such as images, videos, HTML and more. Additionally, it offers template creation tools for professionals to deliver native advertisements for websites and applications.&#10; &#10;AdButler facilitates integration with various third-party systems such as LoopMe, PubNative, Smaato, Aerserv, Consumable and Tappx, among others. The product is available on monthly subscriptions and support is extended via phone, documentation, email and other online measures.
> 
> Verdict: Rated **4.5/5** by 49 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 49 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SparkLIT Networks
- **Location**: Victoria, Canada
- **Founded**: 1996

## Commercial Context

- **Starting Price**: US$179.00
- **Pricing model**: Per Feature
- **Pricing Details**: AdButler offers customizable pricing based on number of ad requests and add-ons:
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece and 36 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Ad Inventory Management
- Ad Optimisation
- Advertising Management
- Audience Targeting
- Banner Management
- Bidding Strategies
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Conversion Tracking
- Customisable Branding
- Email Marketing
- Mobile Ad Serving
- Multi-Campaign
- Multi-Channel Marketing
- Native Ad Serving
- Newsletter/Email Ad Serving

## Integrations (1 total)

- Stripe

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Demand Side Platform (DSP) Tools](https://www.softwareadvice.ie/directory/4414/demand-side-platform/software)

## Related Categories

- [Demand Side Platform (DSP) Tools](https://www.softwareadvice.ie/directory/4414/demand-side-platform/software)
- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)

## Alternatives

1. [wetracked.io](https://www.softwareadvice.ie/software/527124/wetracked-io) — 5.0/5 (193 reviews)
2. [Adobe Advertising Cloud](https://www.softwareadvice.ie/software/363910/adobe-advertising-cloud) — 4.5/5 (6 reviews)
3. [Google Marketing Platform](https://www.softwareadvice.ie/software/367319/google-marketing-platform) — 4.5/5 (25 reviews)
4. [Taboola](https://www.softwareadvice.ie/software/78135/taboola) — 4.5/5 (68 reviews)
5. [Genius Monkey](https://www.softwareadvice.ie/software/319864/genius-monkey) — 5.0/5 (12 reviews)

## Reviews

### "Excellent product and great customer service" — 5.0/5

> **Pat** | *3 March 2020* | Publishing | Recommendation rating: 10.0/10
> 
> **Pros**: AdButler replaced a prior ad service we used. After reviewing many ad services,  we choose AdButler for its features, ease of use and customer service that FAR EXCEEDS the previous large and very expensive service we had used. &#10;&#10;I had great assistance  to help me get the initial setup done. I have never waited more than a couple hours for response to support tickets, and get fast response when I call. AdButler continues to add new features regularly. &#10;&#10;We have overall been very happy with the choice of AB.
> 
> **Cons**: The only area I find a bit less robust than our previous service is the area of reporting. I would like to see more customized, predesigned and Pre-formatted reports. I can download CSV files, but I have to do a lot of formatting to make them look good for both internal and external reporting.
> 
> Overall experience has been very good. Thanks AdButler.

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### "A powerful means within the reach of even small businesses" — 4.0/5

> **Michele** | *3 March 2020* | Media Production | Recommendation rating: 8.0/10
> 
> **Pros**: I liked the ease of use and the service always ready to help you.&#10;The appropriate cost for a small reality like mine has then satisfied all my requests.
> 
> **Cons**: In the updates you are bringing you are losing the ease of use. Too many details, too many subtleties that are of no use in mid-level reality.
> 
> My experience with ADButler is fantastic. It's a powerful tool for my needs.&#10;The assistance is always present and has never left me unsatisfied. Even if the updates sometimes leave me puzzled, the fact remains that ADButler is a great working tool.

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### "Programmatic executive" — 3.0/5

> **Dami** | *21 December 2020* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: The platform is user friendly and easy to navigate
> 
> **Cons**: Overall layout/ format could be improved slightly

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### "Happy user of Adbutler" — 4.0/5

> **Bárdur** | *27 February 2020* | Aviation & Aerospace | Recommendation rating: 7.0/10
> 
> **Pros**: We use the software to administrate our marketing material sent to the faroese media platforms, and is very well suited for that purpose. Also the way we can have different messages/graphic material for different countries is a big plus.
> 
> **Cons**: The biggest issue is when the downtime. It is not often, but sometimes it hit's and there has sometimes gone a long time before it is fixed.
> 
> As mentioned we use Adbutler for administrating our campaigns running in Faroese online media. (4 different platforms)

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### "API is very useful" — 4.0/5

> **Jordan** | *29 December 2020* | Airlines/Aviation | Recommendation rating: 8.0/10
> 
> **Pros**: The support is top notch\! Once I figured out what I needed to do in regards to th API I was able to completely automate our monthly ad process. I also developed a web portal that allows our end users to manage there own placements/artwork
> 
> **Cons**: The API documentation was very hard to understand. This was my first really API integration so basic examples and order of operations would have been helpful.
> 
> The support at Adbutler was amazing. I usually hit a reply within hours and the tone of the support was always positive and supportive

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/211033/adbutler)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/ad-server/adbutler-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/211033/adbutler> |
| en-GB | <https://www.softwareadvice.co.uk/software/211033/adbutler> |
| en-IE | <https://www.softwareadvice.ie/software/211033/adbutler> |
| en-NZ | <https://www.softwareadvice.co.nz/software/211033/adbutler> |

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