About SugarCRM

SugarCRM is a cloud-based application for handling sales automation, marketing automation, account management and customer relationship management needs. SugarCRM offers features such as customizable home pages, a new-user "wizard" tool for newbies, a shortcut bar, enhanced-view global search functions and downloadable plug-ins. SugarCRM is built on an open-source platform. This allows freedom in customising the solution to fit varied company's needs. SugarCRM also integrates with multiple third-party systems and can accommodate the new modules users can create with the built-in tools. The software supports Windows, Linux, MySQL, SQL Server, and Oracle systems and can run on either a Windows or Mac operating system. SugarCRM is available as a cloud-based or on-premise solution. The mobile access can be tailored according to specific usage, and an offline client synchronisation feature ensures the data is always up-to-date.
SugarCRM Software - SugarCRM activity stream
SugarCRM Software - SugarCRM case management
SugarCRM Software - SugarCRM knowledge base
SugarCRM Software - SugarCRM quote management
SugarCRM Software - SugarCRM dashboard
SugarCRM Software - SugarCRM sales forecasting
SugarCRM Software - SugarCRM activity stream - thumbnail
SugarCRM Software - SugarCRM case management - thumbnail
SugarCRM Software - SugarCRM knowledge base - thumbnail
SugarCRM Software - SugarCRM quote management - thumbnail
SugarCRM Software - SugarCRM dashboard - thumbnail
SugarCRM Software - SugarCRM sales forecasting - thumbnail

SugarCRM pricing

SugarCRM does not have a free version and does not offer a free trial. SugarCRM paid version starts at US$49.00/month.

Starting Price:
US$49.00/month
Free Version:
No
Free trial:
No

Alternatives to SugarCRM

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HubSpot CRM

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Prospect CRM

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SugarCRM Reviews

Feature rating

Value for Money
3.8
Functionality
3.7
Ease of Use
3.6
Customer Support
3.7
5 reviews of 383 View all reviews
Victoria
  • Industry: Oil & Energy
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
2
Customer Support
0

5
Reviewed on 12/2/2019

Excellent Community CRM

SugarCRM Community edition has been a great daily driver for my music business. It's reliable, and has enough functionality to enable me to record all the key data that I need. The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution. Definitely a great option if you have the savvy to install and maintain your own instance on your web server.

Pros

I used the self-hosted community CRM for several years for my own music business. It has a ton of functionality that matches a lot of the basic features you find in Salesforce Classic. It's a great tool for keeping track of client data, deal tracking, etc. It's also nice to be able to self-host the platform as well as it's a lot more affordable than using a paid SaaS solution.

Cons

SugarCRM Community Edition looks pretty dated. If you don't have a lot of experience with the typical CRM data model concept, it can be hard to figure out how to use the system. The interface could be modernized to make it easier to navigate and find your way around. Another downside to being the Community Edition is that you need to know how to install and maintain the platform on your own server, but this is also a plus if you do have these skills.

Katie
  • Industry: Marketing & Advertising
  • Company size: 501-1,000 Employees
  • Used for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 14/1/2020

The Pros and Cons of Sugar

Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price point!) for marketing and advertising agencies that are looking to build out custom flows. Their customer care team was incredibly helpful and knowledgeable, and I really enjoyed working with them.

Pros

The SugarCRM team was incredibly helpful and supportive during our decision between various CRMs we were testing out, namely Salesforce and SugarCRM. They were flexible, accommodating and had amazing customer service throughout the process, even willing to develop new APIs to integrate with our proprietary billing system 90% of our clients were on. I really enjoyed the visuals of Sugar - as all the bells and whistles were there, but it didn't seem overwhelming (as Salesforce can) and it's geared more towards marking service teams, like my division of the business. I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

Cons

Since Sugar is geared towards marketing and sales teams, it wasn't a great fit for the other teams within our organization (i.e. one-time products like printing, etc.). Though workflows are cleaner and more intuitive than Salesforce, there wasn't quite as many bells and whistles (i.e. it was difficult to build in processes that involved external teams that we outsource to).

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to SugarCRM

We didn't - we ended up choosing Salesforce over Sugar, simply due to the fact that we had to incorporate other areas of the business already in Salesforce and ultimately they were able to provide all the necessary features. For other orgs, I would recommend Sugar, as it's an amazing product.
Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 13/8/2022

Most powerful and easy-to-use CRM to support all corporate sales and marketing activities

With SugarCRM, I keep track of new campaigns (account management), I am regularly reminded that I have performance discussions with my customers and I can switch to the corresponding customer account to find all the important data and get in touch with the customer. In addition, thanks to the ticket system, I do not forget to work on important tasks for my customers and other projects. In addition, I can optimally and smoothly inform my teammates about changes utilizing comments and notes in the customer accounts. All in all, I can only say that it is a super complete CRM solution.

Pros

What I like most are the synergy effects of the use of the tool by our large sales teams spread over several locations (in Spain and abroad) and our various marketing teams. We combine all customer contact points in an extremely flexible way across all departments. This simplifies our internal communication and knowledge exchange among ourselves, as well as communication with customers. The interface can be used very intuitively for an extensive CRM system thanks to its focus on a single clear navigation bar. In addition, the tool can be linked very flexibly with other systems via APIs, such as SAP, various campaign management tools, and much more.

Cons

It isn't easy to become familiar with all the relevant interface features in a short time to take full advantage of these synergies. Here, you must explore using patience and occasionally, trial and error. However, you will certainly behave similarly to other enterprise-level CRM solutions.

Alternatives Considered

HubSpot CRM

Reasons for Choosing SugarCRM

Sugar offers all the basic functions of a CRM. It can cover all needs for any type and size of the company. We were able to use it mainly to organize customer contacts.

Switched From

Zoho CRM

Reasons for Switching to SugarCRM

Sugar helps us in customer management. With SugarCRM, we have been able to offer our customers our other products in a better and more efficient way. It's ideal for selling more than just the core service. It's very easy to anticipate what the customer might want.
Eric R
  • Industry: Facilities Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
2
Customer Support
4

3
Reviewed on 23/3/2022

Sugar CRM is inexpensive, functional and quite dated

Pros

Sugar CRM is a functional CRM that works reasonably well for tech-minded folks who don't mind getting used to its unappealing interface. It has the basic tools and functionality one would expect from a CRM and some of the integrations are solid (for data imports primarily).

Cons

The interface feels old and doesn't give the user much power to reconfigure it to work in a way that will help the user's specific needs. The marketing automation integrations are clunky, too.

Alternatives Considered

Zoho CRM, Dynamics 365, Salesforce Retail CRM and HubSpot CRM

Reasons for Switching to SugarCRM

Sugar CRM was cheaper than any of the other solutions and we had a CTO who liked it because he'd used it many times before.
Pia
  • Industry: Automotive
  • Company size: 5,001-10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
5

4
Reviewed on 31/10/2022

It provided the ad we needed.

Pros

It worked very well for our business tracking. We have control over sales. We were able to announce ourselves to a large audience.

Cons

The graphical interface of the product is not intuitive.

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