--- description: Review of Aura Salonware Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Aura Salonware | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Salon Software](/directory/4710/salon/software) > [Aura Salonware](/software/212392/aura-salonware) # Aura Salonware Canonical: https://www.softwareadvice.ie/software/212392/aura-salonware Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.ie/software/212392/aura-salonware?page=2) > Aura Salonware is a salon management solution that helps organizations streamline processes related to marketing, appointment scheduling, payment processing, and team management, among other operations from within a centralized platform. The built-in dashboard allows supervisors to monitor business revenue based on sales, retail, and service operations. Aura Salonware's point of sale (POS) functionality enables staff members to process payments via referral credits, gift cards, loyalty points, cash, Apple Pay, and Google Wallet. It allows team members to create custom marketing groups, utilize the instant messaging tool to establish two-way communications with clients, and send review requests, booking confirmations, check-in, and retention notifications, optimizing customer engagement processes. Additionally, employees can generate purchase orders, monitor order status, track costs, and handle other inventory operations. Aura Salonware enables organizations to integrate the platform with several third-party solutions, such as Quickbooks, NetSuite, and more. It is available on monthly subscriptions and support is extended via FAQs, email, phone, and other online measures. > > Verdict: Rated **4.5/5** by 84 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 84 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Aura Salonware - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$149.00 - **Pricing model**: Flat Rate - **Pricing Details**: With plans for every stage of your salon’s journey, Aura's pricing packages range from $199 - $429+ per month: Fearless: Essential tools for seamless salon management Fierce: Enhanced tools for growth-minded salons Ferocious: Most advanced solution for high-volume salons - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - API - Activity Dashboard - Appointment Scheduling - Automated Scheduling - Booth Rental Management - Calendar Management - Client Database - Client Management - Client Portal - Commission Management - Confirmations/Reminders - Credit Card Processing - Customer Mobile App - Customer Surveys - Customisable Branding - Discount Management - Drag & Drop - Electronic Forms - Electronic Payments - Email Marketing ## Integrations (1 total) - Vish ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Salon Software](https://www.softwareadvice.ie/directory/4710/salon/software) ## Alternatives 1. [Vagaro](https://www.softwareadvice.ie/software/88220/vagaro) — 4.7/5 (3642 reviews) 2. [Mangomint](https://www.softwareadvice.ie/software/352584/mangomint) — 4.9/5 (331 reviews) 3. [DaySmart Salon](https://www.softwareadvice.ie/software/152899/DaySmart-Salon) — 4.4/5 (407 reviews) 4. [GlossGenius](https://www.softwareadvice.ie/software/179440/glossgenius) — 4.8/5 (349 reviews) 5. [Goldie](https://www.softwareadvice.ie/software/404201/goldie) — 4.8/5 (1167 reviews) ## Reviews ### "My experience with Aura as an operations manager" — 4.0/5 > **Hannah** | *31 July 2025* | Cosmetics | Recommendation rating: 7.0/10 > > **Pros**: Aura is a good software to choose for your salon overall. kind staff and easy use, and it looks modern. > > **Cons**: I would love if Aura had individual booking links for service providers and if it were integrated with other apps like MYA and some AI receptionist companies. Every time I look to bring a new system into our salon, the company lets me know our POS system won't work with it. ----- ### "Amazing Aura\!" — 5.0/5 > **amanda** | *12 August 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: I love the built in messaging portion, as well as "sent" for target marketing. It allows us to direct message our clients and keep up communication. I love the built in express pay portion that securely stores credit cards and allows us t charge for no-shows. It also has custom forms that we can send out that our guests have to acknowledge and sign\! > > **Cons**: The thing I think I am needing the most is a "goal" tracking system for staff. We are having to use a google drive platform, and quit honestly, they are not as engaged with this method as when it was all in one seamless spot. > > I have been super happy since switching. It is easy to navigate, amazing for marketing, and client communication\! ----- ### "Salon Owner review with specifics" — 3.0/5 > **Jen** | *29 July 2025* | Consumer Services | Recommendation rating: 5.0/10 > > **Pros**: Clean interface, I like how it looks and appears on our screens, colors, fonts, etc, it’s easy on the eyes. Appreciate it’s not a separate app to download, just web based. The text function is key to being able to communicate with guests and it works well and is fairly thorough. Support does get back to you in a timely fashion during support hours. > > **Cons**: Not enough transparency of leadership or the company, it’s difficult to tell who is in charge and making decisions or truly hearing feedback from salons. Even on the aura website there is no mention of employees, employee profiles, etc. Salons are small businesses and we are people oriented, we want to know WHO our partners are and at Aura, it’s unclear. There are endorsements from other salon owners but to be honest, some of those salons don’t even use the software anymore. The Aura community Facebook page is desolate so I’m just not seeing the connection between the company and salons. We can use AI for a lot of things but we are still a service business. Simple metrics/functions that should be available seem to not work or aren’t reliable/make sense (some benchmark metrics, ability to adjust commissions easily, random notes in note sections). I dislike having pop up ads when we are paying for the service. I’ve requested multiple times to have ads turned off but they explain it’s a marketing function. I don’t wishing to be marketed to when I’m trying to work and I’m ALREADY a customer. Support isn’t open on Saturdays, just Monday-Friday. Saturdays are typically busy days in salons and being unable to get a hold of someone in a pinch when you need is difficult. Tracking employee hours vacation sick time is impossible when you can’t do half days/leaving early. We have to use a separate system for time off requests and if someone wants to leave early, it’s too many steps to make it show up on their schedule and then isn’t accounted for accurately. This is important for tracking hours for legal purposes. Guest receipts are confusing showing breakdowns of services and payments. What they receive in email does not match up to what the receipt looks like on our end, causing confusion. We dislike the inability to know what customers are seeing in text messages, the automated reminders don’t show up on our end so we often don’t know what they are responding to. Need more security/employee action report isn’t detailed enough to see what actions were taken in detail, when someone logged in, time, what reports were pulled, etc. > > We’ve had Aura for about five years now, and have had ups and downs. I’m aware no software is perfect, however It’s been disappointing that it feels like requests aren’t heard/prioritized after years of waiting and requesting and giving concrete examples. Being told to fill out a google form for requests is fine but feels like they go into a black hole. We requested a change in 2022 that would make this easier for the majority of users (to be exact, it was using hours instead of minutes, ie, 2hrs and 45 minutes of 165 minutes) and it took until 2025 to get it to happen. Also we’ve been asking for a consolidated history for years, all services/products/everything at a glance but we have to click too many buttons and go to too many different sections to find the simple information that we need. Our stylists need quick easy information and if we make them jump through too many hoops, they do not do it. We can make do with workarounds to an extent. But waiting years for updates or improvements is difficult to work with. Being agile and responsive seemed it would benefits the end users the most. I think there are areas that need tightening up and other areas that get attention paid but probably not helpful (classes in aura (vs having separate work activities for punching in for classes to track time/hourly rates), keeping sensitive data inside employee profiles, when we need to use a separate payroll service anyway, we don’t need social security numbers in aura). So I wish they would prioritize items that matter and are heavily used instead of functions that elicit little end benefit. I’ve never been asked/polled about what features/functions we use all the time vs not, though I’m sure they can tell from the back end data what parts are used by whom. ----- ### "I love Aura\!" — 5.0/5 > **Sineka** | *4 August 2025* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: Their customer service is top notch and the design of the website is so easy to use. We have had a few technical problems since getting this software, but they are always fixed quickly\! > > **Cons**: The lack of customization can be frustrating. Our old system allowed us to set custom color for certain services and that is not available with Aura. Other than that I don't have many complaints. > > As the salon manager my overall experience with Aura has been great. From the onboarding process to now, over 2 years later, it has been a great and smooth experience. Now that we are more familiar with all of the basics we are really looking forward to looking into all the added features that are offered that we are not using. I really really enjoy this booking system\! ----- ### "Love Aura\!" — 5.0/5 > **Meaghan** | *28 July 2025* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: Aura's customer service has been incredible since the beginning. Having someone to answer questions and assist me on utilizing the software makes it so much more valuable. > > **Cons**: I don't dislike the software at all. I think the only thing that is complicated is that in the email function. If they unsubscirbe from a marketing email, they also unsubscribe from confirmation emails. > > It has been a great supportive experience. I think the software has evolved in amazing ways over the past few years. Having the AuraPay option has been a GREAT addition for our small business. I truly feel like our business is growing alongside of and because of Aura\! ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.ie/software/212392/aura-salonware?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/212392/aura-salonware) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data