---
description: Review of itracks Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: itracks | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# itracks

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> iTracks Go is a software platform built specifically for online focus groups and interviews. It is designed for users who are developing a new product website or ad campaign and need to conduct online focus groups or a series of in depth interviews with target customers.&#10;&#10;The benefits or iTracks Go are no downloads or plug-ins and a virtual backroom that allows clients or stakeholders to view the group/interview without biasing the results. Research consent management and scheduling are automated, allowing participants to select their interview times. There are group recordings and individual single recordings of each participant to enable advanced high quality reporting and automated reminders and communications.
> 
> Verdict: Rated **4.4/5** by 12 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 12 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Interactive Tracking Systems

## Commercial Context

- **Starting Price**: US$429.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: itracks offers per project pricing, monthly, and annual subscriptions. &#10;&#10;Project based pricing for itracks Realtime and itracks Board is available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Dutch, English, European Portuguese, Finnish, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Charting
- Conditional Logic
- Customer Segmentation
- Customisable Branding
- Customisable Questions
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Management
- Email Reminders
- Face-to-Face
- Monitoring

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Market Research Software](https://www.softwareadvice.ie/directory/4222/market-research/software)

## Alternatives

1. [CleverX](https://www.softwareadvice.ie/software/450192/CleverX) — 4.7/5 (101 reviews)
2. [Make Opinion](https://www.softwareadvice.ie/software/418594/make-opinion) — 4.8/5 (65 reviews)
3. [Tremendous](https://www.softwareadvice.ie/software/262872/tremendous-rewards) — 4.8/5 (456 reviews)
4. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2316 reviews)
5. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (251 reviews)

## Reviews

### "Excellent User Friendly Software" — 5.0/5

> **Jenny** | *3 February 2022* | Research | Recommendation rating: 10.0/10
> 
> **Pros**: I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client.
> 
> **Cons**: I like this software a lot. I don't have any complaints
> 
> They have been really great with programming, sales, and service for me.

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### "Easy to use qualitative platform" — 4.0/5

> **Matt** | *4 February 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Go to for qualitative research for audiences nationwide or in a larger target market.  Also, great for more in-depth larger focus groups.
> 
> **Cons**: Nothing.  An app would be nice. If users could access the platform from an easy to use, accessible, mobile app.

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### "Great Platform" — 4.0/5

> **Jadah** | *9 February 2022* | Market Research | Recommendation rating: 5.0/10
> 
> **Pros**: Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed.  Clean and clear visuals on certain aspects
> 
> **Cons**: Reporting became a little muddled on the platform itself, struggled to identify partials.
> 
> itracks is a solid platform, but not as intuitive as others.  needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality.  Improving the "help desk" would be really beneficial.

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### "Awesome software with an added advantage of customisation \!" — 4.0/5

> **Anupam** | *15 February 2022* | Market Research | Recommendation rating: 8.0/10
> 
> **Pros**: I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement.
> 
> **Cons**: I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids.&#10;This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers.
> 
> I can say my experience using the software is very smooth and will rate the software 8 out of 10.

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### "No nonsense research tool" — 5.0/5

> **Margaret** | *3 February 2022* | Market Research | Recommendation rating: 10.0/10
> 
> **Pros**: Using iTracks for bulletin boards is straight forward and effective.  It is not fancy (nor does it need to be).  The program is easy to use (for us, the clients and the respondents), is easy to program and easy to manage throughout the project.  We appreciate the email templates and reporting options.
> 
> **Cons**: We wish we could program more survey-like questions on the board ourselves.  It would be nice to have more question options that we could program.
> 
> We use it for needs assessment (discovery) as well as  concept and stimuli evaluation.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/214348/itracks-go)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/qualitative-data-analysis/itracks-go-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/214348/itracks-go> |
| en-GB | <https://www.softwareadvice.co.uk/software/214348/itracks-go> |
| en-IE | <https://www.softwareadvice.ie/software/214348/itracks-go> |
| en-NZ | <https://www.softwareadvice.co.nz/software/214348/itracks-go> |

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