Marketo Engage

Pros

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Cons

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Pros

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Cons

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Alternatives Considered

Reasons for Choosing Marketo Engage

Switched From

Reasons for Switching to Marketo Engage

Pros

helps assist companies in understanding interactions with customers and growing marketing strategies.

Cons

The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Pros

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Pros

Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

Cons

It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

Pros

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Cons

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Pros

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Cons

There is no daunting aspect that I encounter when using Marketo Engage.

Pros

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Cons

The user interface is relatively not friendly and might be challenging for new users.

Pros

1. Easy to use and deploy
2. AI command is good
3. Mobile friendly
4. Safe to use keeping GDPR in mind

Cons

1. UX is average
2. Hard to integrate
3. Frequent updates required

Pros

It's fine but not as powerful as other tools in the space

Cons

It was a bit clunky to build from templates

Pros

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Cons

Handling the software may require several times to learn.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Pros

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Cons

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Alternatives Considered

Reasons for Choosing Marketo Engage

Switched From

Reasons for Switching to Marketo Engage

Pros

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Cons

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Pros

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Cons

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Pros

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

Cons

It is not recommended for new businesses just starting out, as it is costly.

Pros

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Cons

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Alternatives Considered

Reasons for Switching to Marketo Engage

Pros

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Cons

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Pros

It’s a great software, lots of features

Cons

It was extremely confusing to set up and learn

Pros

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Cons

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Pros

I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success.

Cons

The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned.

Pros

You may use Marketo Engage to automate different marketing tasks, like lead generation, email campaigns, and lead nurturing. You can also make customized campaigns based on the lead's interests and preferences. By providing relevant material, you may raise engagement and conversion rates.

Cons

For people who are not familiar with marketing automation, Marketo Engage can be complicated and challenging to use. For new users, the platform's abundance of features and capabilities can be overwhelming.Marketo Engage can be pricey, especially for small or startups businesses. It depends in how many features you need and how big your database is, the platform offers several price tiers.

Pros

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Cons

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Pros

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Cons

No batching of operations, editor of emails can be improved

Alternatives Considered

Reasons for Choosing Marketo Engage

Reasons for Switching to Marketo Engage

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Pros

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Cons

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Pros

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Cons

The only downside is that customizing templates might require some level of expertise and experience.

Pros

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Cons

The tool works perfectly and we have not encountered any technicalities

Pros

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Cons

The only issue is the delay in responsiveness from the customer support at times.

Pros

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Cons

The learning curve is complex especially to people new to marketing.

Pros

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Cons

Optimizing marketing campaigns within Marketo Engage may require significant time,

Pros

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Pros

The accuracy of Marketo Engage makes it a top marketing automation solution.
Marketo Engage has been so reliable.

Cons

Marketo Engage does not have flaws.
I do not dislike Marketo Engage at all.

Pros

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Cons

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Pros

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Cons

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Pros

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Cons

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Pros

Marketo Engage has effective capabilities.
I like the friendliness of Marketo Engage.

Cons

I do not dislike Marketo Engage at all.
Marketo Engage is super amazing.

Pros

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Cons

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Pros

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Cons

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Pros

It makes content management easy
Has amazing content delivery features

Cons

No issues as Marketo Engage has been amazing.

Pros

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Cons

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Pros

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Cons

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Pros

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Cons

The platform is quite technical and not very intuitive. It is a steep learning curve.

Pros

I like the advantages it gives in marketing activities automation such as email configuration, newsletter creation, leads generation and tracking

Cons

Integration of the tool in standard working environment could be easier, there are several most advanced tools with overlapping areas of functionality which could be used

Pros

It is a great tool for lead generation from our website

Cons

It is a little pricey and we couldn't exclude some modules we don't use

Pros

The easy-to-use interface and robust automation features make my marketing tasks a breeze.

Cons

I wish the reporting and analytics features were more advanced and customizable for in-depth insights.

Pros

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Cons

It is a little pricy but if you can afford it is worth.

Pros

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

Cons

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Pros

The customization options and automation features are game-changers.

Cons

The learning curve is steep, and the interface can be overwhelming at first.

Pros

The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions.

Cons

The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times.