About Salesforce Marketing Cloud Account Engagement

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Salesforce Marketing Cloud Account Engagement pricing

Salesforce Marketing Cloud Account Engagement does not have a free version but does offer a free trial. Salesforce Marketing Cloud Account Engagement paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Salesforce Marketing Cloud Account Engagement

FireDrum Email Marketing

FireDrum is a cloud-based email marketing tool designed for businesses of all sizes. It offers email design, list...

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software that helps businesses manage marketing...

Less Annoying CRM

Less Annoying CRM is a customer relationship management solution built for small businesses. It offers cloud-based...

Constant Contact

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's...

Intercom

Intercom is the only complete Customer Service solution that provides a seamless customer experience across automation...

Blackbaud eTapestry

eTapestry from Blackbaud is an online fundraising and donation management solution designed for small and midsize...

Salesforce Marketing Cloud Account Engagement Reviews

Feature rating

Value for Money
3.7
Functionality
4.0
Ease of Use
3.8
Customer Support
3.9
5 reviews of 618 View all reviews
Kate
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 29/9/2020

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

ActiveCampaign and Marketo Engage

Reasons for Choosing Salesforce Marketing Cloud Account Engagement

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

Alignment with Salesforce
Vatsal
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/3/2023

Increase Your Marketing Potential with Salesforce Marketing Cloud

All things considered, Salesforce Marketing Cloud Account Engagement is a complete solution for companies looking to organize their marketing initiatives and engage with customers more successfully.

Pros

Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools. It helps you segment and target your audience effectively. Can-Spam compliance features to ensure that all emails adhere to legal requirements. Access control and permission features to manage user roles and permissions. Collaboration tools to help teams work together more effectively.Integration with other Salesforce products for seamless data exchange and cross-functional visibility.

Cons

This platform reuires training or expertise to fully utilise its features.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Features
2
Ease of Use
3
Customer Support
1

2
Reviewed on 12/12/2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Magdy
  • Industry: Dairy
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/1/2023

Marketing is easier with Salesforce Marketing Cloud Account Engagement.

A good marketing program, through which customers' activities can be tracked easily and quickly. Also a good program for marketing automation and content creation, with the advantage of not sending repeated emails.

Pros

A good tool for summarizing results about potential customers, it saves time by reducing the time needed to create content. This program is suitable for different types of companies, regardless of their size or activity. They have good and fast customer support. easy to use.

Cons

Reports may sometimes be prepared in an unacceptable manner. It needs training at the beginning of use by specialists, but after that it is very easy to use. There may be some problems with integrations. The dashboard needs to be a bit simple to use.

Nirob
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/3/2023

Marketing success with Salesforce Marketing Cloud Account Engagement

At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability.

Pros

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Cons

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

Related categories