About Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot video
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Pardot pricing

Pardot does not have a free version but does offer a free trial. Pardot paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
Yes

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Pardot Reviews

Feature rating

Value for Money
3.7
Functionality
4.0
Ease of Use
3.8
Customer Support
3.8
5 reviews of 590 View all reviews
Kate
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
3
Customer Support
3

5
Reviewed on 29/9/2020

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

ActiveCampaign and Marketo Engage

Reasons for Choosing Pardot

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Pardot

Alignment with Salesforce
Joshua
  • Industry: Education Management
  • Company size: 201-500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
4

4
Reviewed on 26/4/2022

Integrates well with Salesforce but lacks features of competitors

Pros

The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.

Cons

The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.

Alex
  • Industry: Building Materials
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
4

4
Reviewed on 31/8/2022

Powerful tool

I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Pros

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Cons

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Alternatives Considered

HubSpot Marketing Hub
Verified Reviewer
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
2
Features
4
Ease of Use
3
Customer Support
2

3
Reviewed on 9/8/2022

Not the easiest to implement or maintain for startups, not worth the high cost

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Pros

Form handlers, automation/workflow builder, not much else.

Cons

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Pardot

Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.
Muhammad Daud
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/7/2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pros

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons

Pardot is quite expensive and really advance to manage.

Alternatives Considered

Keap and Mailchimp

Reasons for Switching to Pardot

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.

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