About HubSpot Marketing Hub
HubSpot Marketing Hub pricing
HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$50.00/month.
Alternatives to HubSpot Marketing Hub
HubSpot Marketing Hub Reviews
Feature rating
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
A platform with a soul— HubSpot keeps marketing human with products built on best practices
HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.
Pros
HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.
What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build
Cons
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.
Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround
Alternatives Considered
Marketo EngageReasons for Choosing HubSpot Marketing Hub
ClickDimensions is a marketing tool built on top of Microsoft Dynamics CRM, and that native integration is the best part. HubSpot is a marketing tool built on top of marketing best practices. Although both tools perform many of the same functions, getting from A to B is so much smoother with HubSpot's clean, simple interface. HubSpot's platform and available products are much more robust, but ClickDimensions is a better bang for your buck when it comes to the basic functionality-- that is, as long as you can find CRM-confident marketers who are willing to manage an intimidating (sometimes buggy) tool.Switched From
ClickDimensionsReasons for Switching to HubSpot Marketing Hub
HubSpot was a better fit because of our smaller company and database size. We felt we should be able to make HubSpot work for several years before we as a company outgrow it's ability to scale.
- Industry: Insurance
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Great Marketing Automation Platform.
Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
Pros
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
Cons
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
Alternatives Considered
Salesforce Marketing Cloud Account EngagementReasons for Switching to HubSpot Marketing Hub
We choose HubSpot Marketing over Pardot because of its powerful automation features and amazing mobile app. We choose Hubspot because they have a strong customer support team which is very responsive.- Industry: Consumer Goods
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall a good option for pipeline creation and business development
Pros
The platform is easy to use and wasn't too difficult to get started with, especially as we had to transfer all items from our old platform into HubSpot
Cons
Some of the organization of contacts vs. companies vs. deals is a little frustrating. We should be able to create pipeline views beyond just deals
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
HubSpot: An Ecommerce Dumpster Fire And Living Nightmare
Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.
The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.
All ecommerce platforms MUST avoid signing any contract with HubSpot.
Pros
Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.
Cons
HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.
Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.
Alternatives Considered
KlaviyoReasons for Choosing HubSpot Marketing Hub
Bronto handled ecommerce very well, however, their platform began to show its age and decided we needed to switch to a platform that could help our business grow exponentially. We unfortunately made the wrong choice.Reasons for Switching to HubSpot Marketing Hub
Their sales team convinced us they had all the capabilities of Klavio and then some. However, after nearly 12 months of putting out fires on the daily, we found out that the HubSpot development team sees Klavio as the "gold standard" of ecommerce email platforms. We were sold a bouquet of roses with thorns so big that they've ruptured every aspect of our business' profitability.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Lost in cool features
I love the additional content and training articles that help you use the platform to the fullest
Pros
Hubspot is a great tool for keeping track of contacts, creating lead gen forms, mailing, meeting automation
Cons
There are so many features, customization takes time and you really have to first outline specific usage to ensure you get all the features you need in the package you buy, otherwise you bleed money for every extra purchase. I find customer support to be quite reluctant to respond, when booking a meeting our account manager is available in 10 days to 2 week time
