About ActiveCampaign
ActiveCampaign pricing
ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$9.00/month.
Alternatives to ActiveCampaign
ActiveCampaign Reviews
Feature rating
- Industry: Information Technology & Services
- Company size: 51-200 Employees
- Used Weekly for 1+ year
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Review Source
Personalize Marketing Campaigns And Track Marketing Performance
ActiveCampaign is a web-based software application that lets you manage our marketing campaigns. It helps to create, send, and track email messages; manage marketing lists; generate reports; integrate with social media. It is an email marketing and automation platform that helps to connect with our customers on a personal level. It's the best marketing solution that can help to grow business by being proactive with communications.
Pros
• Ease of use: ActiveCampaign is one of the easiest platforms to use for email marketing and marketing automation. The interface is very user-friendly and intuitive.
• Affordability: ActiveCampaign is one of the most affordable platforms on the market. It offers a variety of pricing options to fit any budget.
• Feature-rich: ActiveCampaign is packed with features to help you create highly effective email marketing campaigns. It includes everything from autoresponders to segmentation to detailed tracking and reporting.
• Excellent deliverability: ActiveCampaign has some of the best deliverability rates in the industry, ensuring that your emails end up in your subscribers' inboxes.
• Great customer support: ActiveCampaign's customer support team is knowledgeable and helpful. They're always available to help you troubleshoot any issues you may have.
Cons
• Limited integrations: ActiveCampaign only integrates with a few other platforms, which can be limiting if you use other software for your business.
- Industry: Online Media
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Affordable Marketing Automation
As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.
Pros
I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.)
I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.
Cons
I have 3 main gripes.
First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from.
Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops.
Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.
Reasons for Choosing ActiveCampaign
I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well.Switched From
AWeberReasons for Switching to ActiveCampaign
Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price.
- Industry: Health, Wellness & Fitness
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Review Source
Love hate relationship- support is a problem
Pros
The implementation was pretty straightforward and the software is easy to use.
Cons
If you have issues and need support, you may be really frustrated. We run a mental health practice and use the enterprise version of the CRM to help us with potential new client requests. We noticed that clients mentioned they were having emails go to spam. We did some digging and saw a couple issues: ActiveCampaigns subdomains weren’t authenticating with our domain despite being properly setup to do so. Also, their subdomain was on several email blacklists. The issue became worse as all emails started going to spam. 4 days of attempting to hear from them and we only got an email stating they have a ticket open. This is unacceptable. In our business, lives may be at stake and they know this and yet we are not a prioydespote being an enterprise customer. For this reason. I can’t recommend them.
Reasons for Switching to ActiveCampaign
Value and user feedback at the time.- Industry: E-Learning
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Review Source
Our company depend on this software
I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.
Pros
Very easy and user-friendly. It doesn't require a huge and steep learning curve
Cons
Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.
- Industry: Education Management
- Company size: 11-50 Employees
- Used Weekly for 1+ year
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Review Source
Complete Marketing Softaware
I had an amazing experience with this platform. From day one, the customer service was amazing, we had a designed person to help our company. He would meet with us every couple of months, analyze our campaigns and suggest changes to improve our delivery and overall experience to customers. He would also be always available to help if we needed help figuring out how to use a new feature. The software was very complete and allowed us to create complex marketing campaigns.
Pros
I loved how complete and robust this software was. After trying other marketing software, it was amazing to have so many resources in one platform. The automation aspect was very customizable and allowed us to create complex campaigns.
Cons
Since there are so many features to this platform, it can be a bit overwhelming in the beginning and it takes a little bit to get used to it and find your way around it.
