ActiveCampaign

Pros

I recommend AC to all my clients because there's nothing better that can easily integrate with 3rd party tools and create the automation I want for my funnels.

Cons

Learning the software was a bit tricky and felt overwhelming, but once you know how to use it, it's smooth sailing afterwards. There have also been a few bugs around unsubscribed still receiving emails or automation sometimes not fully working properly with emails sending or not sending but it's fairly rare.

Pros

ActiveCampaign is a fantastic email marketing platform with a great set of features. It is easy to use, and the intuitive interface allows you to quickly set up campaigns, track performance, and make changes on the fly. The reporting features are robust and the ability to segment customers and target specific lists is invaluable.

Pros

The lists and tags and managing the lists are very helpful in knowing who's interested in what I have to offer. Also, the open and clicks rate/management is very helpful with this, as well.

Cons

Drafting campaigns is EXTREMELY difficult. Formatting, having consistent fonts, fonts and font colors showing up one way when you craft the email, but showing up completely differently in the preview, and then a completely OTHER way in the test email. It's just very clunky, and I'd prefer another software.

Pros

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Cons

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Automation, Campaigns and Websites are my favorite things in Active Campaign. I simply love creating a new automation to nurture my potential customers. Its easy to use, absolutely logical and you can do EVERYTHING within the automation. I like the handling of the contacts, the overview.

Cons

I would love a better design editor, in which you can design some fancy influencer style emails. Thats a little pain everytime I design an email.

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Reasons for Switching to ActiveCampaign