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About Adobe Campaign
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.
Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.
Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign pricing
Adobe Campaign does not have a free version but does offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes
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Adobe Campaign Reviews
Feature rating
5 reviews of 180
View all reviews
Gautam
- Industry: Entertainment
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
3
5
Reviewed on 25/7/2020
"It controls you all the time in marketing or advertising."
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
Pros
Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.
Renly
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4
5
Reviewed on 8/2/2024
Why Adobe Campaign is The Best
Pros
It makes social media marketing easy and also comes with best content marketing features.
It also helps manage campaigns and is a great all in one marketing solution for business
Cons
Well, the tool has outperformed and no complaints.
Shaun
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1
1
Reviewed on 6/5/2021
Over-promised; not delivered in the slightest!
The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
Pros
nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.
Cons
Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.
Alternatives Considered
Salesforce PlatformReasons for Choosing Adobe Campaign
We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.Switched From
MailchimpReasons for Switching to Adobe Campaign
apparent service benefits which were ultimately just not true.
Esther
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 1/5/2024
Campaign & Lead Management Program
Email marketing is the main relish that I gain from Adobe Campaign.
Pros
Adobe Campaign automate marketing strategies which saves time and improve ROI.
Cons
I do not encounter challenges when utilizing Adobe Campaign.
Ahmed
- Used Daily for 1+ year
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3
4
Reviewed on 20/1/2018
Great tool, slow customer service.
Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
