About Mad Mimi

Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite. Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate. Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others. It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.
Mad Mimi Software - Dashboard
Mad Mimi Software - Email body
Mad Mimi Software - Email design
Mad Mimi Software - Campaign analytics
Mad Mimi Software - Sending promotions
Mad Mimi Software - Login page
Mad Mimi Software - Dashboard - thumbnail
Mad Mimi Software - Email body - thumbnail
Mad Mimi Software - Email design - thumbnail
Mad Mimi Software - Campaign analytics - thumbnail
Mad Mimi Software - Sending promotions - thumbnail
Mad Mimi Software - Login page - thumbnail

Mad Mimi pricing

Mad Mimi has a free version. Mad Mimi paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
N/A

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Mad Mimi Reviews

Feature rating

Value for Money
4.5
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 43 View all reviews
Abigail S.
  • Industry: Computer Software
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/12/2017

Great Email Service

Easy Emailing and newsletter service to my customers

Pros

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

Cons

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

Michelle G.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 16/2/2021

Great email marketing platform for beginners

Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry.

Pros

Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.

Cons

It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years.

Declan D.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Other for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
2
Customer Support
4

3
Reviewed on 17/8/2017

Mad Mimi is typical of old email software designed for the desktop age, functional but not...

Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much.

Pros

It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service.

Cons

It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Other for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
0

4
Reviewed on 4/12/2019

As simple as it gets - too simple?

I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.

Pros

Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.

Cons

The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!

Alicia K.
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 16/12/2020

Makes an attractive newsletter easy to make

It has been an easy way to communicate to clients and prospective clients. I have a small private practice and my target market is fairly specialized, so it is useful communicating events and other important information.

Pros

It is very easy to use. You can open it up and figure it out without lengthy, complicated tutorials. Drag and drop your content into their email builder. I also really like the layout and formatting. I despise email marketing, but this is very simple. It tracks open rates and has a second send option. The newsletter looks good and you can make something for your audience that isn't overwhelming them with useless content. It makes the kind of newsletter I like to open and read. It integrates with Acuity Scheduling nicely.

Cons

It isn't really intended for big funnel-type marketing, so it's missing automation features that some people may want. It doesn't include tutorials about sales/marketing using their product (not that I've seen). It doesn't have features that help you grow your list easily.

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