Mailchimp

Pros

I use the paid version of mail chip. When I first chose mailchimp it was the only one that really offered all the services. It linked into different software and apps and was fully GDPR compliant as we transitioned into GDPR.

Lists are easy to set up, landing pages a doddle and tags make it easy to sort users.

I particularily chose mailchimp because it offered landing pages as part of the package along with automations that allow me to trigger emails linked to customer actions.

Cons

As time has gone by, different platforms that I linked to Mailchimp have withdrawn their agreement and I now have to use intermediary apps to link - such as shopify withdrawing direct link.

Pros

It has everything included, and you won't need any email marketing software, ever!

Cons

Mailchimp leaves no stone unturned to deliver the best service. However, it's a bit higher in price than others.

Pros

My favourite feature in Mailchimp is undoubtedly the creative assistant. If you don't have a lot of design skills and you want to visually improve your e-mails, the creative assistant can quickly come up with something useful for you.

Cons

I think Mailchimp is really complicated. Even very simple user-friendly UX studies are still missing. This makes things really difficult. It has truly become a product that a neuron can use. I've used Hubspot before and since I'm used to the comfort there, the Mailchimpin interface really challenged me. In addition, imports are very slow and we often get errors. I don't like re-entering our colour codes every time to apply branding in mail designs, it really slows things down. In addition, contact list management is very difficult, tagging something, undoing tags, and multi-deletion is a very challenging process.

Alternatives Considered

Switched From

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Alternatives Considered

Reasons for Choosing Mailchimp

Switched From

Reasons for Switching to Mailchimp

Pros

One of the original SaaS vendors for me, who really cares about running enterprise-grade features in a way that was ethical. Original system was easily customizable and plugged into websites wonderfully.

Cons

They stretched beyond email to be a "CRM" which really affected their "soul", imho: the interface is different and it's harder to customize. Plus, with their sale to Intuit - the home of HORRIBLE support and evil pricing - it won't be long before the system is a mere shadow of what it used to be. I'm already advising clients to prepare for a migration to another system.

Alternatives Considered

Reasons for Switching to Mailchimp