About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp video
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$13.00/month.

Starting Price:
US$13.00/month
Free Version:
Yes
Free trial:
Yes

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Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 16,151 View all reviews
Keith
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/4/2023

“ Automated Marketing System”

Mailchimp is great for creating marketing campaigns and newsletters for your company's subscribers.

Pros

It is cool how you can personalize and design your promotional emails in MailChimp's intuitive drag-and-drop editor before sending them to all of your contacts. This allow you to get more open rates and replies from your audience.

Cons

I became overwhelmed after using the platform and sending campaigns to my targeted leads. Mailchimp require that all your subscribers opt in twice.

Sukh
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/3/2023

All in one marketing tool with email marketing & automation

Importing the data is very easy, creating emails with custom options and sending emails to different audience is awesome. Great user interface at less price with excellent functionality and multiple integration possibilities.

Pros

Simple and easy to use, have ability to segment the audience as per requirements and send different emails as per audience behavior. One can handle the campaigns, send invites in bulk, setting surveys, automated replies and much more.

Cons

Mainly I struggle with the designing of mail, the email design is bit clunky. Also, there is an issue in subscriber count not a clear visibility.

Luis
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
2
Features
2
Ease of Use
2
Customer Support
2

2
Reviewed on 28/3/2023

An ok product

i used it for 6 months but like i said it did not work for me

Pros

sends email compaign, and organizes similier to crm

Cons

too simple and not enough options for it

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 14/2/2023

Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs

I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.

Pros

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Cons

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

Alternatives Considered

HubSpot Marketing Hub, Constant Contact and SendGrid

Reasons for Choosing Mailchimp

Due to the growing list and also complex automations, but still keeping the costs low we switched to mailchimp from MailPoet

Reasons for Switching to Mailchimp

The choice was kinda easy, the costumer already had knowlegde of mailchimp. And the price was a big factor. We tested and looked into the others options but in the end Mailchimp won for the client.
Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 28/3/2023

Easy Marketing Automation

We love using MailChimp for our marketing and for our clients! We even are referrers!

Pros

Our favorite thing about MailChimp is automating journeys. We are able to develop email campaigns that easily allow us to automate a series of emails as a part of a greater marketing strategy for our clients. It's also really easy to track success of campaigns and leads reached.

Cons

There are some limits if you don't know how to custom code, but MailChimp is really user and design friendly even if you don't.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Mailchimp

MailChimp is cost effective but gives the most design freedom!

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