About iContact

iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow their bottom line. With solutions from email design, list management, campaign management, landing pages, segmentation, and automation, businesses can develop and manage campaigns all from within a single solution. Additional features such as customizable email templates, schedule message delivery, split A/B testing, and SpamCheck allow businesses to control the development and delivery of email campaigns. This complete solution is wrapped in a customer friendly dashboard that enables you to monitor all your campaigns.
iContact Software - iContact Dashboard
iContact Software - iContact Segmentation
iContact Software - iContact Drag & Drop Landing Page Builder
iContact Software - iContact Email Reporting
iContact Software - iContact Automation
iContact Software - iContact Drag & Drop Email Editor
iContact Software - iContact Dashboard - thumbnail
iContact Software - iContact Segmentation - thumbnail
iContact Software - iContact Drag & Drop Landing Page Builder - thumbnail
iContact Software - iContact Email Reporting - thumbnail
iContact Software - iContact Automation - thumbnail
iContact Software - iContact Drag & Drop Email Editor - thumbnail

iContact pricing

iContact has a free version. iContact paid version starts at US$14.00/month.

Starting Price:
US$14.00/month
Free Version:
Yes
Free trial:
No

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iContact Reviews

Feature rating

Value for Money
4.4
Functionality
4.2
Ease of Use
4.4
Customer Support
4.6
5 reviews of 580 View all reviews
Trevor
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 20/12/2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied 19/3/2018
Meghann
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
2
Customer Support
3

4
Reviewed on 14/7/2022

For Small Businesses ONLY

Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

Pros

It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

Cons

I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

Alternatives Considered

Higher Logic Thrive

Reasons for Switching to iContact

Ultimately the price point is what led our small business to choose iContact

Response from iContact

Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

Replied 15/7/2022
Verified Reviewer
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
2
Ease of Use
4
Customer Support
4

3
Reviewed on 5/4/2018

iContact is easy enough to use for our mass email needs, but I feel that it could be better.

Pros

The new email templates are nice and easy to use once you get the hang of it. The analytics and insights are helpful in gauging how many people are seeing our messages. I also like the ease with which we can add and remove contacts.

Cons

The new templates are easier to use than the original email layout, but there are an awful lot of steps in the formatting. I feel like that process could be streamlined. Also, I understand that our account doesn't allow for tons of file storage, but it would be nice if the individual file/asset upload size was a bit bigger. I also think that there could be a more user-friendly way to re-verify contacts. We have over 8,000 contacts we email regularly but the process to re-verify contacts to keep our lists healthy is really confusing.

Response from iContact

Thank you so much for taking the time to write this review! We are glad to hear that you have been able to easily add and remove contacts from your account. We understand the importance of being able to manage your contacts with ease, which is why we really appreciate your feedback regarding re-verifying contacts. We respect your desire to maintain a current and healthy list. All of your feedback has been passed along to our Product Management team so that it can be reviewed for possible updates in a future release.

Replied 11/5/2018
Charlie
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 20/12/2017

We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a...

iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

Pros

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

Cons

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Response from iContact

Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

Replied 20/3/2018
Bill Laurel
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 17/3/2023

User Friendly

iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.

Pros

'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.

Cons

I have no complaints about the product so far.

Response from iContact

Thank you so much for your review! We appreciate you taking the time to share such kind words.

Replied 17/3/2023

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