--- description: Review of Dotdigital Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Dotdigital | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Dotdigital](/software/21850/dotmailer) # Dotdigital Canonical: https://www.softwareadvice.ie/software/21850/dotmailer Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.ie/software/21850/dotmailer?page=2) > Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights from WinstonAI, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships. > > Verdict: Rated **4.3/5** by 187 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 187 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: dotdigital - **Location**: London, UK - **Founded**: 1999 ## Commercial Context - **Starting Price**: US$500.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Contact for specific pricing data - **Target Audience**: 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 173 more ## Features - A/B Testing - AI Copilot - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Scheduling - Autoresponders - Behavior Analytics - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management ## Integrations (57 total) - Adobe Commerce - Aurora - BON Loyalty - Bazaarvoice - BigCommerce - Bynder - Databricks - DinMo - Drupal - Dynamics 365 - Dynamics 365 Sales - Eber - Eventbrite - Facebook Business Suite - Fresh Relevance ... and 42 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software) - [Landing Page Software](https://www.softwareadvice.ie/directory/4546/landing-page/software) ## Alternatives 1. 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[ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "My dotdigital Review" — 4.0/5 > **Mark** | *31 July 2019* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: - Ease of building emails - Ease of managing contacts > > **Cons**: - Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails \& triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful > > It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player. ----- ### "Streamlining Marketing Automation with Dotdigital" — 4.0/5 > **Imran** | *31 March 2023* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing. > > **Cons**: One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface. > > Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns. ----- ### "Good email marketing platform for a reasonable price" — 4.0/5 > **Verified Reviewer** | *20 November 2018* | Paper & Forest Products | Recommendation rating: 8.0/10 > > **Pros**: Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost. > > **Cons**: Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI. > > Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process. ----- ### "Works great for my marketing team\!" — 5.0/5 > **Sean** | *1 February 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments > > **Cons**: When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital. > > This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search. ----- ### "A MUST BUY SOFTWARE\!" — 5.0/5 > **Yusra** | *13 February 2018* | Accounting | Recommendation rating: 7.0/10 > > **Pros**: The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great. > > **Cons**: Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY\! > > The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.ie/software/21850/dotmailer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/21850/dotmailer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data