--- description: Review of Dotdigital Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Dotdigital | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Dotdigital](/software/21850/dotmailer) # Dotdigital Canonical: https://www.softwareadvice.ie/software/21850/dotmailer Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.ie/software/21850/dotmailer?page=2) > Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. With AI-powered insights from WinstonAI, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. Over 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships. > > Verdict: Rated **4.3/5** by 188 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 188 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: dotdigital - **Location**: London, UK - **Founded**: 1999 ## Commercial Context - **Starting Price**: US$500.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Contact for specific pricing data - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 173 more ## Features - A/B Testing - AI Copilot - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Scheduling - Autoresponders - Behavior Analytics - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management ## Integrations (57 total) - Adobe Commerce - Aurora - BON Loyalty - Bazaarvoice - BigCommerce - Bynder - Databricks - DinMo - Drupal - Dynamics 365 - Dynamics 365 Sales - Eber - Eventbrite - Facebook Business Suite - Fresh Relevance ... and 42 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software) - [Landing Page Software](https://www.softwareadvice.ie/directory/4546/landing-page/software) ## Alternatives 1. 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[ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "My dotdigital Review" — 4.0/5 > **Mark** | *31 July 2019* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: - Ease of building emails - Ease of managing contacts > > **Cons**: - Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails \& triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful > > It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player. ----- ### "A MUST BUY SOFTWARE\!" — 5.0/5 > **Yusra** | *13 February 2018* | Accounting | Recommendation rating: 7.0/10 > > **Pros**: The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great. > > **Cons**: Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY\! > > The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before. ----- ### "Good email marketing platform for a reasonable price" — 4.0/5 > **Verified Reviewer** | *20 November 2018* | Paper & Forest Products | Recommendation rating: 8.0/10 > > **Pros**: Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost. > > **Cons**: Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI. > > Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process. ----- ### "Dotdigital is the best value email marketing software" — 4.0/5 > **Francois Pascal** | *22 June 2023* | Internet | Recommendation rating: 8.0/10 > > **Pros**: It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method. > > **Cons**: I haven't encountered any major problems with this tool so far. ----- ### "Have not used to the full extent, but full of capabilities" — 4.0/5 > **Mackenzie** | *16 November 2018* | Insurance | Recommendation rating: 7.0/10 > > **Pros**: The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless. > > **Cons**: It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.ie/software/21850/dotmailer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/21850/dotmailer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data