About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Hootsuite is a cloud-based social media management solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    Hootsuite Software - Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. - thumbnail
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows. - thumbnail
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. - thumbnail
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. - thumbnail
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives. - thumbnail

    Hootsuite pricing

    Hootsuite has a free version and offers a free trial. Hootsuite paid version starts at US$49.00/month.

    Starting Price:
    US$49.00/month
    Free Version:
    Yes
    Free trial:
    Yes

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    Hootsuite Reviews

    Feature rating

    Value for Money
    4.2
    Functionality
    4.2
    Ease of Use
    4.3
    Customer Support
    4.2
    5 reviews of 3,202 View all reviews
    Brock
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    5
    Features
    5
    Ease of Use
    5
    Customer Support
    5

    5
    Reviewed on 11/6/2022

    Great for businesses and distributed teams

    This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

    Pros

    Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

    Cons

    We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

    Alternatives Considered

    Sprout Social and Sked Social

    Reasons for Choosing Hootsuite

    We have actually held onto SKED but we made the switch because more of our content contributors were familiar with hootsuite than sprout.

    Switched From

    Sked Social and Sprout
    Andrei
    • Industry: Education Management
    • Company size: 10,000+ Employees
    • Used Daily for 6-12 months
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    4
    Customer Support
    4

    5
    Reviewed on 6/6/2022

    Hootsuite is the best social media management software for analytics.

    Hootsuite is the best software for analytics. It is great for scalling your business, if you want to track and improve your perfomance throught social media, hootsuite is definitely the one to go with.

    Pros

    Has a lot of tracking tools and some of them are real-time, making it great for accounts that need fast response.

    Cons

    Hootsuite can scale quickly and make you feel in need of some tools that you can't afford.

    Alternatives Considered

    AgoraPulse

    Reasons for Choosing Hootsuite

    The fact that hootsuite is more analytical and I am a data scientist attracted me.

    Reasons for Switching to Hootsuite

    Hootsuite suited my needs better.
    Collins
    • Industry: Broadcast Media
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    3
    Features
    3
    Ease of Use
    4
    Customer Support
    2

    3
    Reviewed on 30/7/2022

    Best tool for scheduling content across channels

    Overall I would recommend this product for any individual, company or agency that is using social media heavily.

    Pros

    Ease of use when scheduling and managing content across all platforms

    Cons

    Sometimes scheduled content fails to get posted and also short links sometimes appear broken

    Alberto
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source
    Value for Money
    4
    Features
    3
    Ease of Use
    5
    Customer Support
    4

    4
    Reviewed on 28/4/2022

    A Great Tool For Social Scheduling - But Others Offer More For Less

    Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

    Pros

    Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

    Cons

    The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

    Alternatives Considered

    Sprout Social and Buffer

    Reasons for Switching to Hootsuite

    At the time, Hootsuite provided better analytics tools than were available to any of their direct competitors.
    Verified Reviewer
    • Industry: Nonprofit Organisation Management
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source
    Value for Money
    4
    Features
    5
    Ease of Use
    4
    Customer Support
    0

    5
    Reviewed on 7/6/2022

    Hootsuite is Pretty Sweet

    I find Hootsuite user-friendly, intuitive, and incredibly helpful in scheduling out campaigns. This is excellent software for non-profits looking to improve their social media strategy with more consistent posting. This is also great software to help multiple people manage the same account so they know what is scheduled to post. I would definitely recommend this software to anyone looking to organize and streamline their social media presence.

    Pros

    I love the ability to schedule posts in advance.
    I also really appreciate the free trial and free version of this software. The free trial is long enough to schedule out a media campaign and understand the benefits of managing content in this way. Posts are unlimited. The free version is still great for a small company that needs only a few posts a month.

    Cons

    I have few complaints, but I do wish that Instagram posts with multiple photos and Instagram stories could be scheduled in a "set it and forget it" manner. The workaround offered is decent (a push notification sent to your phone to post) but adds an extra step.

    The tagging feature for Instagram is also lacking. Tagging another account requires knowing the exact account name, as you can't search within Hootsuite for the correct account (the way you can with their Facebook integration).

    Alternatives Considered

    Later

    Reasons for Switching to Hootsuite

    Hootsuite's free version and free trial provided better functionality than Later.

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