---
description: Review of Bitly Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Bitly | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [URL Shortener Software](/directory/4420/url-shortener/software) > [Bitly](/software/219841/bitly)

# Bitly

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> Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
> 
> Verdict: Rated **4.8/5** by 1297 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1297 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bitly
- **Location**: New York, US

## Commercial Context

- **Starting Price**: US$35.00
- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:&#10;Free - $0&#10;Core - $10/month (billed annually)&#10;Growth - $35/month or $29/month (billed annually) &#10;Premium - $300/month or $199/month (billed annually) &#10;Enterprise - details upon request
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Analytics
- Bulk QR Code Generation
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Custom Domains
- Custom Frames & CTA Text
- Customisable Branding
- Customization
- Dashboard
- Data Import/Export
- Download
- Dynamic QR Codes
- Embeddable Widget
- Expiration Management
- For Marketing and Advertising

## Integrations (3 total)

- Khoros Marketing
- Sprinklr
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [URL Shortener Software](https://www.softwareadvice.ie/directory/4420/url-shortener/software)

## Related Categories

- [URL Shortener Software](https://www.softwareadvice.ie/directory/4420/url-shortener/software)
- [Link Management Tools](https://www.softwareadvice.ie/directory/4299/link-management-tools/software)
- [QR Code Generator](https://www.softwareadvice.ie/directory/5009/qr-code-generator/software)

## Alternatives

1. [TLinky](https://www.softwareadvice.ie/software/425862/tlinky) — 4.7/5 (167 reviews)
2. [Nemorius](https://www.softwareadvice.ie/software/215140/lc-cx) — 4.9/5 (29 reviews)
3. [Veshort](https://www.softwareadvice.ie/software/380218/veshort) — 4.9/5 (10 reviews)
4. [Linkly](https://www.softwareadvice.ie/software/223801/linkly) — 4.8/5 (59 reviews)
5. [Recut](https://www.softwareadvice.ie/software/352072/recut) — 4.8/5 (9 reviews)

## Reviews

### "Fantastic tool to clean up long links" — 5.0/5

> **Jamie** | *13 April 2024* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: Bitly creates an easy solution for customer links. It's clean and makes my product listings look more professional.
> 
> **Cons**: I feel like the Bitly interface has gotten visually more confusing, but still certainly easy enough to navigate.

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### "Extremely fast and accurate performance. Recommended." — 5.0/5

> **Walter** | *20 November 2024* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: We've never made a better choice. I focused on issues like ease of use, ease of integration. Bitly has all this key values. It is also flexible, accurate and most importantly cost effective.
> 
> **Cons**: This user friendly solution is great. It has not shown any major challenges in operation. I am left contented.
> 
> Remarkable experience. Everyone is appreciating the services.

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### "Best URL shortener" — 5.0/5

> **Lesily** | *11 October 2023* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: I can shorten any URL, Customize it to anything I like
> 
> **Cons**: You cannot customize the same link twice

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### "The best and Powerful URL Shortener I ever used." — 5.0/5

> **Abhishek** | *12 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Bitly is the best and popular URL Shortener I ever used, It have best features, analytics, and other Integrations that make URL shortening very easy. And It is very user friendly and It allows to change the custom Alias (slug) for free that other not allow. And Its cutomer support is very good.
> 
> **Cons**: All things are very good but pricing may affect the individuals and other low budget users.
> 
> I can say that Bitly is the best URL Shortener in terms of all features and integrations and easy to use.

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### "Bitly is the best url shortly shortening service even with free account" — 5.0/5

> **Nadish** | *26 May 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)
> 
> **Cons**: The least that I like about Bitly is that I cannot use my custom domain with free account :(
> 
> I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. &#10;&#10;Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it.&#10;&#10;I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/219841/bitly)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/link-management-tools/bitly-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/219841/bitly> |
| en-GB | <https://www.softwareadvice.co.uk/software/219841/bitly> |
| en-IE | <https://www.softwareadvice.ie/software/219841/bitly> |
| en-NZ | <https://www.softwareadvice.co.nz/software/219841/bitly> |
| fr | <https://www.softwareadvice.fr/software/219841/bitly> |

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