---
description: Review of RAY Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: RAY | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# RAY

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> RAY is the all-in-one growth platform for restaurants, built to turn 
online visibility into walk-ins, direct bookings, and commission-free orders.

Most restaurants lose margin to delivery marketplaces and miss customers 
who are searching online. RAY fixes both, with AI across every touchpoint:

- Local SEO \& listings: get found on Google Search, Maps, and ChatGPT
- Best-in-class websites built to convert
- Online reservations and direct bookings
- Commission-free direct delivery and online ordering
- Marketing automation and a loyalty program that drives repeat visits
- AI agents on WhatsApp and Instagram that answer, book, and sell 24/7

The result: more direct customers, lower commissions, and one platform 
instead of five tools.
> 
> Verdict: Rated **4.9/5** by 10 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 10 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: RAY
- **Location**: Buenos Aires, Argentina
- **Founded**: 2017

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Pricing per location
- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English, Portuguese, Spanish
- **Available Countries**: Argentina, Colombia, Mexico, United States

## Features

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Campaign Management
- Customer Database
- Customisable Templates
- Data Import/Export
- Email Marketing
- Food Delivery Dispatching
- For Restaurants
- Loyalty Program
- Marketing Automation
- Multi-Language
- Multi-Location
- Online Ordering
- Online Payments
- Online Reservations
- Order Management
- Order Tracking

## Integrations (4 total)

- SpotOn
- Square for Restaurants
- Toast POS
- TouchBistro

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Online Ordering Systems](https://www.softwareadvice.ie/directory/3717/online-ordering-system/software)

## Related Categories

- [Online Ordering Systems](https://www.softwareadvice.ie/directory/3717/online-ordering-system/software)
- [Food Delivery Software](https://www.softwareadvice.ie/directory/1831/food-delivery/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)

## Alternatives

1. [Systeme.io](https://www.softwareadvice.ie/software/334889/systemeio) — 4.8/5 (2128 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3486 reviews)
3. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2564 reviews)
4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2318 reviews)
5. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17642 reviews)

## Reviews

### "Excelente y eficiente" — 5.0/5

> **Melina** | *27 May 2025* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: La información representada en el dashboard y \[contenido sensible oculto\] es excelente como asesor de cuentas, manejando todo, en las presentaciones y la predisposición inmediata en cualquier consulta.
> 
> **Cons**: No tener una herramienta de reporte automático de reviews para reviews de 1 estrella sin comentarios.
> 
> Es excelente, desde la buena predisposición y su amplio conocimiento en el área. Hasta las presentaciones y eficiencia en el manejo de las marcas.

-----

### "Un servico rapido y agil" — 5.0/5

> **Fernando** | *21 February 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Que los clientes pueden hacer reseñas y nos llegan inmediatamente, la getion con graficos y comparaciones periodicas segun periodos, lo facil de entender.
> 
> **Cons**: Nada, es realmente efectivo, y agil. Solo lo utilizo para mantener reporte y control de reseñas.
> 
> Muy buena. Las actualizaciones, realemnte cumple con mis expectativas como Gerente.

-----

### "Super satisfechos con el servicio" — 5.0/5

> **Florencia** | *13 November 2023* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: Me ayudo a centralizar las reseñas de mi negocio y automatizar las respuestas a esas reseñas.
Con la nueva funcionalidad de sentimiento me ayudó a detectar imperfecciones en el servicio ofrecido. Pudimos definir palabras claves y me da un % del sentimiento hacia esa palabra. Si es positivo, o negativo. Permite tambien identificar el % que representa a cada sucursal.
> 
> **Cons**: Se podría sumar un poco mas de personalización al portal de captación de datos. Pero ya ha sido reportado y el equipo están trabajando en la actualizacion.

-----

### "El uso de Ray en Temple cerveza" — 5.0/5

> **Gonzalo** | *5 January 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: La gestión de campañas y la posibilidad de exportar reseñas.
> 
> **Cons**: El análisis de sentimientos. Debería poder exportarse y sus gráficos presentarse de forma más legibles.

-----

### "Excelente herramienta para gestionar el trabajo" — 5.0/5

> **Lourdes** | *7 November 2023* | Government Administration | Recommendation rating: 10.0/10
> 
> **Pros**: Lo que más me gustó es el fácil manejo del programa y lo simple que es organizar todo mediante el mismo.
> 
> **Cons**: A veces se buggea, pero despues de reiniciar el programa, funciona bien.
> 
> Lo utilizo hace un año de forma diaria y la realidad es que es muy util, facil de usar y satisfactoria a las tareas que se nos asignan, y por lo tanto, trae orden y control sobre la gestión del negocio.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/224164/botbit)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/224164-ray/> |
| en-AU | <https://www.softwareadvice.com.au/software/224164/botbit> |
| en-GB | <https://www.softwareadvice.co.uk/software/224164/botbit> |
| en-IE | <https://www.softwareadvice.ie/software/224164/botbit> |
| en-NZ | <https://www.softwareadvice.co.nz/software/224164/botbit> |

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