---
description: Review of Babuin Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Babuin | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Babuin](/software/228370/babuin)

# Babuin

Canonical: https://www.softwareadvice.ie/software/228370/babuin

Page: 1 / 2\
Next: [Next page](https://www.softwareadvice.ie/software/228370/babuin?page=2)

> Babuin by MonkeyFlux helps marketing teams and agencies get more out of every euro invested in digital advertising.

Instead of replacing your ad platforms, Babuin works as an intelligence layer above Google Ads, Meta, DV360 and Adform. It connects your campaign and conversion data, then uses machine learning to adjust bids and budgets toward the results that matter to your business.

Who it is for:
Marketing teams and agencies managing significant paid media budgets across several platforms, who need smarter bidding, accurate attribution and less manual work.

What teams use Babuin for:
- Improving campaign performance with automated, data-driven bid and budget decisions
- Fixing measurement with server-side tracking and one reliable source of truth
- Auditing ad accounts and planning media with real performance data
- Reporting across channels without manual spreadsheets

How we support you:
Babuin combines technology with a dedicated team of ad operations and data specialists. Onboarding includes in-person or live online training, documentation, and ongoing support by email and phone, so your team gets results without adding headcount.

Babuin is used by agencies and advertisers across Europe, Africa and the Middle East, including international telecom and consumer brands. Pricing is a technology fee based on managed media spend, with no subscriptions or seat licenses.
> 
> Verdict: Rated **4.9/5** by 14 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 14 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Monkeyflux

## Commercial Context

- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Babuin is priced as a technology fee: a percentage of the media spend managed through the platform, billed monthly. There are no subscriptions, memberships or seat licenses. Contact us for a quote based on your monthly media investment and channels.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: Argentina, Australia, Brazil, Chile, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, Peru, Poland, Portugal, Saudi Arabia, Singapore, South Africa, Spain, Thailand and 3 more

## Features

- API
- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Conversion Tracking
- Data Import/Export
- Multi-Campaign
- Multi-Channel Marketing
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Social Marketing

## Integrations (15 total)

- Adform FLOW
- Adjust
- Amazon Advertising
- DSP
- Facebook
- Google Ads
- Google Marketing Platform
- Instagram
- LinkedIn for Business
- Reddit for business
- Snapchat for Business
- Spotify Advertising
- TikTok Ads
- X
- YouTube

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support

## Category

- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)

## Related Categories

- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)
- [PPC Software](https://www.softwareadvice.ie/directory/3908/ppc/software)

## Alternatives

1. [monday AI Work Platform](https://www.softwareadvice.ie/software/131008/monday-com) — 4.6/5 (6121 reviews)
2. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2324 reviews)
3. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2329 reviews)
4. [Omnisend](https://www.softwareadvice.ie/software/100592/omnisend) — 4.7/5 (837 reviews)
5. [Creatio AI CRM](https://www.softwareadvice.ie/software/5948/marketingcreatio-international) — 4.7/5 (151 reviews)

## Reviews

### "A scalable option for companies large and small." — 5.0/5

> **Niall** | *5 July 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It was very easy to try the product and the commercial structure meant there was no major outlay or commitment to licenses or annual fees (wouldn't have been possible to get off the ground in that case). The customer service throughout is excellent and the promises made in advance were all exceeded. Indeed, the post campaign care was also excellent and there was a real sense of collaboration and wanting us to succeed together.
> 
> **Cons**: Nothing specifically to dislike but looking forward to MF road map of new products and integration with more platforms so we can become more closely aligned across other aspects of our business.
> 
> Superb overall experience, would be happy to recommend them to others and now a integral partner for our business.

-----

### "Flexible y fácil de utilizar" — 5.0/5

> **Eduardo** | *11 August 2021* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Flexibilidad a la hora de personalizar objetivos permitiendo adaptarse a casi cualquier estrategia.
Control absoluto dentro de la automatización.
Gestión multiplataforma.
Informes automatizados.
Equipo de soporte de 10, colaborador e implicado en el día a día.
> 
> **Cons**: Mejorar opciones para objetivos de performance
Incluir algunas funcionalidades más para google ads
> 
> Nuestra experiencia está siendo muy positiva, nos permite tener un control y optimización permanente en varias plataformas desde un único panel simplificando la gestión y toda la parte de reporting.

-----

### "RECOMENDABLE A TOPE" — 5.0/5

> **José Luis** | *7 August 2021* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: Fácil integración. Muy intuitivo. Usabilidad genial
> 
> **Cons**: Quizá una pestaña de ayuda con definiciones de métricas u otros parámetros
> 
> Muy buena. ha aportado a mi empresa un servicio del que carecíamos

-----

### "Facil de usar" — 5.0/5

> **Marta** | *30 July 2021* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: Se trata de una herramienta que nos ha ayudado mucho en la optimización de resultados. La combinación de calidad en el servicio y ahorro de costes le hace una muy buena elección.
> 
> **Cons**: Me gustaría que hubiera alguna herramienta más enfocado a performance para poder englobar toda mi estrategia con un mismo partner y así apostar por una mayor concentración que ayude a mi equipo en al gestión.
> 
> En general buena experiencia en su uso. Sencilla, muy visual y rápida.

-----

### "Experiencia exitosa" — 5.0/5

> **Daniel** | *11 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Lo que más me ha gustado son los resultados y el exceelente servicio al cliente, liderado por nuestro account, Paul.
> 
> **Cons**: Los temas de ubicación, ya que estamos en países y husos horarios disitntos. Pero no representan ningún problema a la hora de tener una urgencia.
> 
> Muy buena experiencia. Son el partner ideal para correr con nosotros en TikTok.

-----

Page: 1 / 2\
Next: [Next page](https://www.softwareadvice.ie/software/228370/babuin?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/228370/babuin)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/babuin-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/228370/babuin> |
| en-GB | <https://www.softwareadvice.co.uk/software/228370/babuin> |
| en-IE | <https://www.softwareadvice.ie/software/228370/babuin> |
| en-NZ | <https://www.softwareadvice.co.nz/software/228370/babuin> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.ie/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"Babuin","description":"Babuin by MonkeyFlux helps marketing teams and agencies get more out of every euro invested in digital advertising.\n\nInstead of replacing your ad platforms, Babuin works as an intelligence layer above Google Ads, Meta, DV360 and Adform. It connects your campaign and conversion data, then uses machine learning to adjust bids and budgets toward the results that matter to your business.\n\nWho it is for:\nMarketing teams and agencies managing significant paid media budgets across several platforms, who need smarter bidding, accurate attribution and less manual work.\n\nWhat teams use Babuin for:\n- Improving campaign performance with automated, data-driven bid and budget decisions\n- Fixing measurement with server-side tracking and one reliable source of truth\n- Auditing ad accounts and planning media with real performance data\n- Reporting across channels without manual spreadsheets\n\nHow we support you:\nBabuin combines technology with a dedicated team of ad operations and data specialists. Onboarding includes in-person or live online training, documentation, and ongoing support by email and phone, so your team gets results without adding headcount.\n\nBabuin is used by agencies and advertisers across Europe, Africa and the Middle East, including international telecom and consumer brands. Pricing is a technology fee based on managed media spend, with no subscriptions or seat licenses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/efa6a5c6-378b-42d8-89e2-d60e5a22cb05.png","url":"https://www.softwareadvice.ie/software/228370/babuin","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/228370/babuin#software","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":14,"ratingValue":4.9},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.softwareadvice.ie/software/228370/babuin#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/1686/automation/software","@type":"ListItem"},{"name":"Babuin","position":3,"item":"/software/228370/babuin","@type":"ListItem"}]}]}
</script>