About Salesforce Marketing Cloud







Salesforce Marketing Cloud pricing
Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$25.00/month.
Alternatives to Salesforce Marketing Cloud
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All Salesforce Marketing Cloud Reviews Apply filters

- Industry: Banking
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Salesforce marketing cloud
Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.
Pros
The system provide many ways to grow the business you have.
Cons
Customisation of emails into customers helps to get a strong relationships reports.
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Marketing Cloud - The best for Sophisticated Email Marketers
I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.
Pros
This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.
Cons
It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Powerful Software For Marketing
- Ease of Use: Was the software easy to navigate?
- Features: Did it offer useful tools for marketing, like email campaigns or analytics?
- Support: How helpful was customer service?
- Results: Did it improve your marketing efforts?
Pros
Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.
Cons
1- The focus is on negative feedback.
2- Users are asked to share specific disadvantages.
3- Feedback aims to improve user experience.
4- Solicitations for critique suggest ongoing product development.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Super expensive enterprise software but at least feels like abandoned by the dev team.
Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.
Pros
Being able to set up simple automation rules.
Cons
Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Salesforce Marketing Cloud is Superior
Pros
I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!
Cons
Not one con, I love using it and train others how to use it!
- Industry: Health, Wellness & Fitness
- Company size: 5,001–10,000 Employees
- Used Daily for 1+ year
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Review Source
Easy to use, but not a great value
Pros
It is fairly easy to use and create content in
Cons
It is expensive, and they charge you ala carte for everything
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
SFMC is the WORSE
Terrible experience. Need to know basic SQL and AMP scripting.
Pros
Nothing! Absolute worse platform there is
Cons
Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam
- Industry: E-Learning
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Integrated Marketing Solution
Pros
CRM and MAP are fully integrated. Ease of integration with ABM platform
Cons
CMS and In-built Email functionalities are not great
Alternatives Considered
Marketo Sales ConnectReasons for Choosing Salesforce Marketing Cloud
Integration with ABM platform and poor reporting functions of Zoho- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Salesforce equals success
Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic.
Pros
What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.
Cons
What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve
- Industry: Packaging & Containers
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Most convenient marketing automation system in a Salesforce environment
I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud.
Pros
Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud.
Cons
Price. Salesforce Marketing Cloud isn't exactly cheap.
- Industry: Logistics & Supply Chain
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Salesforce effectiveness
This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness.
Pros
provides different reports in an instant which help analyze team perfomance
Cons
unable to find explanation or description/meaning/formula of a report
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Essential for our marketing efforts.
Pros
We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.
Cons
It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Industry leader... So you pay for that.
I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for.
Pros
If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.
Cons
If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
A complete, effecient, user friendly CRM
Pros
- Good customer support- User friendly interface- Comprehensive features
Cons
- nothing much, the tool is really good
- Industry: Publishing
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
IT IS GOOD BUT COULD BE IMPROVED
Pros
IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .
Cons
IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Weekly for Free Trial
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Review Source
Salesforce is useful
very happy with salesforce at this stage
Pros
great software and viable. Is very easy to use and effective
Cons
dont really have a con as yet as only started trialing
- Industry: Nonprofit Organisation Management
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
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Powerhouse CRM
I've been using salesforce for 3+ years to keep track of prospects, leads, escalation cases and identifying sales qualified leads. It's a great tool for marketing and sales team collaboration. Also integrates nicely with many other tools.
Pros
Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track.
Cons
Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool.

- Industry: Human Resources
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Review
8/10
Pros
the collaboration on any device makes it a really great app
Cons
It requires strong internet connection. which causes issues for some of our team members
- Industry: Food & Beverages
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Good marketing tool
Its been a grest experience their support team has never let me down.
Pros
Very easy to create and manage a marketing team.
Cons
The pricing is a bit costly compared to other companies.
- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Help make your company grow
Pros
I like the the platform is available to every day people
Cons
Price sometimes it can hard to pay those fees
- Industry: Hospitality
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Automate Engagement and Optimize Performance
Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.
Pros
The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.
Cons
The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.
Alternatives Considered
ActiveCampaignSwitched From
HubSpot Marketing Hub- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Easy-to-Use Email Software
Pros
The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.
Cons
Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

- Industry: Outsourcing/Offshoring
- Company size: 501–1,000 Employees
- Used Weekly for 1-5 months
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Review Source
One-Stop Platform for Marketing Automation
Salesforce Marketing Cloud is very helpful software!
Pros
- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.
Cons
There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!
- Industry: Automotive
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
Salesforce Marketing Review
Pros
For a complex business it allows for greater use and understanding of customer data.
Cons
It is quite difficult to use initially with strong alliance on the company to assist with teething issues.
- Industry: Cosmetics
- Company size: Self Employed
- Used Monthly for Free Trial
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Review Source
High functionality, barrier to learn
Pros
Gives you most of the features you need.
Cons
Need a bit of training and learning curve.
- Industry: Luxury Goods & Jewelry
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
My Remarkable Experience with Salesforce Marketing Cloud
Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.
Pros
With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.
Cons
I face zero flaws when utilizing Salesforce Marketing Cloud.

- Industry: Financial Services
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Data Sets Made Easy
Overall, one of the greatest tools to manage our leads.
Pros
I like to go over every data points very easily
Cons
I do not like the limits on the reports, it's up to 4.
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Great Marketing automation tool
We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys
Pros
Great marketing automation tech for complex automation and detailed customer footprint tracking
Cons
It is a complex product and we need to understand the platform before beginning any solution
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Powerful tool but a steep learning curve
Pros
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

- Industry: Transportation/Trucking/Railroad
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Salesforce Marketing Cloud - The best in the game!
Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.
Pros
The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.
Cons
Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that
- Industry: Machinery
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Salesforce Marketing Tool
Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors
Pros
it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.
Cons
Nothing is wrong with this service, I would recommend it.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Salesforce Insight
I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.
Pros
I like how user-friendly it is and how I am able to create reports easily.
Cons
I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
SFMC is a robust system great for dynamic development
Pros
The ability to test emails with different dev ops test files
Cons
Cumbersome and a lot of repetitive tasks
- Industry: Consumer Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Salesforce Marketing Cloud Has Quality Features
Pros
Salesforce Marketing Cloud has brilliant features and a friendly customer support team.
Salesforce Marketing Cloud has been so amazing.
Cons
I do not dislike Salesforce Marketing Cloud at all.

- Industry: Environmental Services
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Great Tool Though Costly
Pros
Single most amazing CRM system available for email campaigns.
Cons
This tool unfortunately comes with a huge cost, not only to buy but also to maintain.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
SFMC is a great tool!
Overall the experience is great. Support is great and quick and it works great for more complex campaigns.
Pros
The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.
Cons
The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Effective tool for HR/Marketing! - Easy to use
Pros
User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.
Cons
Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Top Sales Management Software
Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.
Pros
The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.
Cons
More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.
- Industry: Mental Health Care
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Recommend Salesforce Marketing Cloud
I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!
Pros
The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..
Cons
A bit too technical at times, but that could be on me @ my knowledge
- Industry: Education Management
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Needs work, but very helpful!
Pros
I really like the data and analytics features. The customizable feedback was very helpful for my team.
Cons
I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.
- Industry: Events Services
- Company size: 201–500 Employees
- Used Monthly for 2+ years
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Review Source
A great CRM solution!
It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work
Pros
How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.
Cons
Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
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Review Source
Incredibly Powerful Cloud-Based Marketing Automation Platform
Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.
Pros
It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.
Cons
It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

- Industry: Retail
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Sales force has changed everything for the better!
My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!
Pros
With salesforce I’m able to understand my customers unique needs.
Cons
It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

- Industry: Architecture & Planning
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Amazing Cloud System
Pros
Easy to use, user friendly interface. Good lead system
Cons
It’s expensive when compared to others in the market
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
An Amzing Marketing Analytics Solution
Pros
From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy
Cons
No issues with Salesforce Marketing Cloud as it meets the need
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
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Review Source
Great platform for companies already on Salesforce
Pros
If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.
Cons
There are a lot of layers, needs a little onboarding assistance to get the hang of it.

- Industry: Computer Networking
- Company size: 10,000+ Employees
- Used Daily for Free Trial
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Review Source
I recommend salesforce marketing cloud to the costumer
Pros
Discount i like the discount that given to the costumer i really do like this site
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Salesforce review
Pros
Great storage of data. Able to look at analytics and properly guage information.
Cons
Doesn't have any automation. Have to take time to put in data
- Industry: Construction
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Great Product
Pros
very easy to navigate, if any issues it does not take long for help
Cons
there is not much i do not like from this
- Industry: Events Services
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Salesforce Recommendation
I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.
Pros
I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.
Cons
I like lest that at times it can be hard to log in to for employees.