Salesforce Marketing Cloud

4.2
Overall rating
Reviews

4.2
Overall rating
Reviews
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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement. The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns. Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.
Salesforce Marketing Cloud Software - Salesforce Marketing Cloud site distribution
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Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$25.00/month.

Starting Price:
US$25.00/month
Free Version:
No
Free trial:
No

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Browse Salesforce Marketing Cloud Reviews

520 of 520 reviews
Sort by:
Rachid
Rachid
  • Industry: Banking
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/12/2024

Salesforce marketing cloud

Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.

Pros

The system provide many ways to grow the business you have.

Cons

Customisation of emails into customers helps to get a strong relationships reports.

Jayson
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
2
Customer Support
4

4
Reviewed on 8/6/2024

Marketing Cloud - The best for Sophisticated Email Marketers

I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.

Pros

This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.

Cons

It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.

Sumit
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 23/1/2025

Powerful Software For Marketing

- Ease of Use: Was the software easy to navigate?
- Features: Did it offer useful tools for marketing, like email campaigns or analytics?
- Support: How helpful was customer service?
- Results: Did it improve your marketing efforts?

Pros

Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.

Cons

1- The focus is on negative feedback.
2- Users are asked to share specific disadvantages.
3- Feedback aims to improve user experience.
4- Solicitations for critique suggest ongoing product development.

Matt
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
3
Customer Support
1

3
Reviewed on 26/10/2024

Super expensive enterprise software but at least feels like abandoned by the dev team.

Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.

Pros

Being able to set up simple automation rules.

Cons

Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Kayla
  • Industry: Higher Education
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/3/2024

Salesforce Marketing Cloud is Superior

Pros

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons

Not one con, I love using it and train others how to use it!

Britta
  • Industry: Health, Wellness & Fitness
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 6/12/2024

Easy to use, but not a great value

Pros

It is fairly easy to use and create content in

Cons

It is expensive, and they charge you ala carte for everything

Lisa
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
1
Customer Support
1

1
Reviewed on 5/4/2024

SFMC is the WORSE

Terrible experience. Need to know basic SQL and AMP scripting.

Pros

Nothing! Absolute worse platform there is

Cons

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Karthik
  • Industry: E-Learning
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 14/4/2024

Integrated Marketing Solution

Pros

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons

CMS and In-built Email functionalities are not great

Alternatives Considered

Marketo Sales Connect

Reasons for Choosing Salesforce Marketing Cloud

Integration with ABM platform and poor reporting functions of Zoho

Switched From

Zoho CRM and Zoho Campaigns
John
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 27/12/2024

Salesforce equals success

Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic.

Pros

What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.

Cons

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Amanda
  • Industry: Packaging & Containers
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 10/1/2025

Most convenient marketing automation system in a Salesforce environment

I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud.

Pros

Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud.

Cons

Price. Salesforce Marketing Cloud isn't exactly cheap.

Maria Lourdes
  • Industry: Logistics & Supply Chain
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 7/8/2024

Salesforce effectiveness

This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Pros

provides different reports in an instant which help analyze team perfomance

Cons

unable to find explanation or description/meaning/formula of a report

Elli
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 27/5/2024

Essential for our marketing efforts.

Pros

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

Jacob
Jacob
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
2
Customer Support
3

4
Reviewed on 23/6/2023

Industry leader... So you pay for that.

I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for.

Pros

If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part.

Cons

If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system.

Alternatives Considered

Total Expert and HubSpot CRM
Verified Reviewer
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 30/8/2023

A complete, effecient, user friendly CRM

Pros

- Good customer support- User friendly interface- Comprehensive features

Cons

- nothing much, the tool is really good

KARINA
  • Industry: Publishing
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 18/7/2024

IT IS GOOD BUT COULD BE IMPROVED

Pros

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Cons

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

ADAM
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 2/10/2024

Salesforce is useful

very happy with salesforce at this stage

Pros

great software and viable. Is very easy to use and effective

Cons

dont really have a con as yet as only started trialing

Stephanie
  • Industry: Nonprofit Organisation Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 30/6/2023

Powerhouse CRM

I've been using salesforce for 3+ years to keep track of prospects, leads, escalation cases and identifying sales qualified leads. It's a great tool for marketing and sales team collaboration. Also integrates nicely with many other tools.

Pros

Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track.

Cons

Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool.

panashe
panashe
  • Industry: Human Resources
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/10/2023

Review

8/10

Pros

the collaboration on any device makes it a really great app

Cons

It requires strong internet connection. which causes issues for some of our team members

Hernesto
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
3
Customer Support
4

4
Reviewed on 7/11/2023

Good marketing tool

Its been a grest experience their support team has never let me down.

Pros

Very easy to create and manage a marketing team.

Cons

The pricing is a bit costly compared to other companies.

Verified Reviewer
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 25/3/2024

Help make your company grow

Pros

I like the the platform is available to every day people

Cons

Price sometimes it can hard to pay those fees

Gitte
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
4

4
Reviewed on 31/3/2023

Automate Engagement and Optimize Performance

Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.

Pros

The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.

Cons

The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.

Alternatives Considered

ActiveCampaign

Switched From

HubSpot Marketing Hub
Quinn
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 3/4/2023

Easy-to-Use Email Software

Pros

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Cons

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Ambar
Ambar
  • Industry: Outsourcing/Offshoring
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/2/2023

One-Stop Platform for Marketing Automation

Salesforce Marketing Cloud is very helpful software!

Pros

- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.

Cons

There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!

Emily
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 21/5/2023

Salesforce Marketing Review

Pros

For a complex business it allows for greater use and understanding of customer data.

Cons

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

Enis
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Monthly for Free Trial
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 1/4/2024

High functionality, barrier to learn

Pros

Gives you most of the features you need.

Cons

Need a bit of training and learning curve.

Ellese
  • Industry: Luxury Goods & Jewelry
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/9/2024

My Remarkable Experience with Salesforce Marketing Cloud

Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

Pros

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Cons

I face zero flaws when utilizing Salesforce Marketing Cloud.

Gamze
Gamze
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/5/2024

Data Sets Made Easy

Overall, one of the greatest tools to manage our leads.

Pros

I like to go over every data points very easily

Cons

I do not like the limits on the reports, it's up to 4.

Khevana
  • Industry: Professional Training & Coaching
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/9/2024

Great Marketing automation tool

We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

Pros

Great marketing automation tech for complex automation and detailed customer footprint tracking

Cons

It is a complex product and we need to understand the platform before beginning any solution

Sarah
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
2

3
Reviewed on 3/9/2024

Powerful tool but a steep learning curve

Pros

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Cons

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Iyer
Iyer
  • Industry: Transportation/Trucking/Railroad
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/9/2024

Salesforce Marketing Cloud - The best in the game!

Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Pros

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Steve
  • Industry: Machinery
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 20/9/2024

Salesforce Marketing Tool

Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors

Pros

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Cons

Nothing is wrong with this service, I would recommend it.

Arianna
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 25/9/2024

Salesforce Insight

I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.

Pros

I like how user-friendly it is and how I am able to create reports easily.

Cons

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

Lindsey Raye
Lindsey Raye
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/2/2024

SFMC is a robust system great for dynamic development

Pros

The ability to test emails with different dev ops test files

Cons

Cumbersome and a lot of repetitive tasks

Marco
  • Industry: Consumer Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/4/2024

Salesforce Marketing Cloud Has Quality Features

Pros

Salesforce Marketing Cloud has brilliant features and a friendly customer support team.
Salesforce Marketing Cloud has been so amazing.

Cons

I do not dislike Salesforce Marketing Cloud at all.

Ipek Nil
Ipek Nil
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 9/5/2024

Great Tool Though Costly

Pros

Single most amazing CRM system available for email campaigns.

Cons

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 16/10/2023

SFMC is a great tool!

Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Pros

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Cons

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Rhea
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 12/7/2024

Effective tool for HR/Marketing! - Easy to use

Pros

User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.

Cons

Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

Jennifer
Jennifer
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 24/8/2023

Top Sales Management Software

Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pros

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Kurt
  • Industry: Mental Health Care
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 3/9/2024

Recommend Salesforce Marketing Cloud

I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!

Pros

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Cons

A bit too technical at times, but that could be on me @ my knowledge

Hollie
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
0

4
Reviewed on 3/4/2024

Needs work, but very helpful!

Pros

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Cons

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Samantha
  • Industry: Events Services
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 3/10/2024

A great CRM solution!

It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work

Pros

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Cons

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Jana
Jana
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 7/8/2023

Incredibly Powerful Cloud-Based Marketing Automation Platform

Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Pros

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Angela
Angela
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/5/2024

Sales force has changed everything for the better!

My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!

Pros

With salesforce I’m able to understand my customers unique needs.

Cons

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Tuğçe
Tuğçe
  • Industry: Architecture & Planning
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/6/2024

Amazing Cloud System

Pros

Easy to use, user friendly interface. Good lead system

Cons

It’s expensive when compared to others in the market

Renly
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 8/2/2024

An Amzing Marketing Analytics Solution

Pros

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

Cons

No issues with Salesforce Marketing Cloud as it meets the need

Rebecca
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 26/11/2023

Great platform for companies already on Salesforce

Pros

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Cons

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

Niel Winston
Niel Winston
  • Industry: Computer Networking
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/6/2024

I recommend salesforce marketing cloud to the costumer

Pros

Discount i like the discount that given to the costumer i really do like this site

Mark
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

4
Reviewed on 30/8/2024

Salesforce review

Pros

Great storage of data. Able to look at analytics and properly guage information.

Cons

Doesn't have any automation. Have to take time to put in data

JENMI
  • Industry: Construction
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/4/2024

Great Product

Pros

very easy to navigate, if any issues it does not take long for help

Cons

there is not much i do not like from this

Sarah
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/11/2024

Salesforce Recommendation

I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

Pros

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Cons

I like lest that at times it can be hard to log in to for employees.

520 reviews

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