About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$108,000.00/year.

Starting Price:
US$108,000.00/year
Free Version:
No
Free trial:
No

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Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.8
Functionality
4.3
Ease of Use
3.8
Customer Support
3.9
5 reviews of 481 View all reviews
Imran
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/3/2023

Comprehensive Marketing Automation Tool with Powerful Features

Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Pros

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Verified Reviewer
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/12/2022

Marketing in one platform

Pros

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Cons

i do not have anything i dislike so far, we constantly use this feature

Alternatives Considered

Outreach

Reasons for Choosing Salesforce Marketing Cloud

functionality, price and staying within 1 platform

Switched From

Groove
Verified Reviewer
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
2
Customer Support
3

3
Reviewed on 31/7/2020

Streer clear of Marketing Cloud if you're a small company

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Rebecca
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
0

4
Reviewed on 26/11/2023

Great platform for companies already on Salesforce

Pros

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Cons

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

Brandon
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 25/2/2022

Salesforce is simply the best

The best thing I can say about our decision to use Salesforce is it has made our company more attractive to potential buyers since we are "already on the same platform." There is power in the crowd.

Pros

Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready.

Cons

Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive.

Alternatives Considered

Zoho CRM

Reasons for Switching to Salesforce Marketing Cloud

We felt that by choosing Salesforce we would always have enough support since so many people use it. We definitely could have chosen something cheaper at the beginning; but I doubt it would have been cheaper in the long run.

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