About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing software from Zoho's suite of applications. This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based campaigns to maintaining and segregating mailing lists to sending, automating and analyzing emails. Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to mailing lists, including the tracking and reporting of email and campaigns to improve audience engagement. Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc. Users can share their campaigns on social media platforms. Zoho offers a forever free plan where 12000 emails can be sent to 2000 contacts. Other plans are subscription-based, email-based and pay-as-you-go pricing plans while support is offered via phone, email and live chat.
Zoho Campaigns Software - Zoho Campaigns reports and analytics
Zoho Campaigns Software - Zoho Campaigns email workflows
Zoho Campaigns Software - Zoho Campaigns workflow templates
Zoho Campaigns Software - Zoho Campaigns dashboard
Zoho Campaigns Software - Zoho Campaigns campaign management
Zoho Campaigns Software - Zoho Campaigns a/b testing
Zoho Campaigns video
Zoho Campaigns Software - Zoho Campaigns reports and analytics - thumbnail
Zoho Campaigns Software - Zoho Campaigns email workflows - thumbnail
Zoho Campaigns Software - Zoho Campaigns workflow templates - thumbnail
Zoho Campaigns Software - Zoho Campaigns dashboard - thumbnail
Zoho Campaigns Software - Zoho Campaigns campaign management - thumbnail

Zoho Campaigns pricing

Zoho Campaigns has a free version and offers a free trial. Zoho Campaigns paid version starts at US$3.00/month.

Starting Price:
US$3.00/month
Free Version:
Yes
Free trial:
Yes

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Zoho Campaigns Reviews

Feature rating

Value for Money
4.3
Functionality
4.0
Ease of Use
4.0
Customer Support
4.2
5 reviews of 199 View all reviews
Rahul
  • Industry: Health, Wellness & Fitness
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/9/2022

Marketing activities made simple by Zoho

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Cost and features and support
Anmol
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
5
Customer Support
4

4
Reviewed on 12/6/2022

Best Email Marketing Software if you're using Zoho CRM

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

Pros

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

Cons

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Alternatives Considered

SendGrid and GMass

Reasons for Choosing Zoho Campaigns

We were facing issues with the non-integration of netcore with Zoho. And had to use an alternate tool for fetching data back to Zoho.

Switched From

Netcore
Leonardo
  • Industry: Legal Services
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
2

3
Reviewed on 30/8/2022

Cumbersome to use

Pros

It’s packed with features that are hard to reach

Cons

UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program

Balaji
  • Industry: Biotechnology
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 29/6/2022

Best option email marketing for small business

Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

Pros

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Cons

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

Alternatives Considered

SurveyMonkey

Reasons for Choosing Zoho Campaigns

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.
Tyag
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11-50 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
4

4
Reviewed on 10/5/2022

Zoho campaigns for email marketing

Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.

Pros

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Cons

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.

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