--- description: Review of Mapp Marketing Cloud Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mapp Marketing Cloud | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [Mapp Marketing Cloud](/software/239134/mapp-cloud) # Mapp Marketing Cloud Canonical: https://www.softwareadvice.ie/software/239134/mapp-cloud > Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities. Mapp Cloud’s key features are: - CDP \& Engagement based on real-time, unified customer profiles - AI-generated customer insights – learn from the past and the present to predict future customer behavior - Marketing activation for actionable insights - One-to-one personalization, including predictions, recommendations and churn prevention - Cross-channel execution (email, push, SMS, web, adv) - Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty) Mapp Cloud is designed to improve the customer experience and create a loyal customer relationship based on recurring purchases. It consists of several features: - CDP (Customer Data Platform): collecting any data coming from different sources, unified around a unique contact profile - Customer Insights \& Analytics: offering cross-channel data collection, analysis, and data activation in an unprecedent way - Web Behaviour Tracking \& Activation: enabling audience grouping and precise segmentation for prospect and customer targeting and conversion - Multichannel Execution \& Delivery: empowering marketers to build seamless customer experiences through true personalization, delivering the right message on the right channel, at the right time With Mapp Cloud’s modules, automated and personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge. Mapp has global offices in seven countries worldwide. More than 700 companies already decided to focus on Insight-led Customer Experience, including PepsiCo, Lloyds Pharmacies, Prenatal, The Entertainer, Expert, and more. > > Verdict: Rated **3.0/5** by 1 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.0/5** | 1 Reviews | | Ease of Use | 3.0/5 | Based on overall reviews | | Customer Support | | Based on overall reviews | | Value for Money | | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Likelihood to recommend) | ## About the vendor - **Company**: Mapp Digital ## Commercial Context - **Pricing Details**: Contact Mapp Digital for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Italian, Spanish - **Available Countries**: Austria, France, Germany, Ireland, Italy, Poland, Switzerland, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Behavior Analytics - Behaviour Tracking - Behavioural Targeting - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Churn Management - Click Tracking - Communication Management ## Integrations (10 total) - Adobe Commerce - Antavo - Infobip - Loqate - Lytics Customer Data Platform - Mitto - Nosto - Qualifio - Salesforce Commerce Cloud - Segment ## Support Options - Email/Help Desk - Knowledge Base - Phone Support ## Category - [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software) ## Related Categories - [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software) - [All-in-One Marketing Platforms](https://www.softwareadvice.ie/directory/4065/all-in-one/software) - [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.ie/directory/4004/journey-mapping/software) - [Data Management Platforms](https://www.softwareadvice.ie/directory/4650/data-management-platforms/software) ## Alternatives 1. [SAS Customer Intelligence 360](https://www.softwareadvice.ie/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) 2. [Marketo Engage](https://www.softwareadvice.ie/software/21522/marketo-engage) — 4.3/5 (710 reviews) 3. [WebEngage](https://www.softwareadvice.ie/software/161494/webengage) — 4.5/5 (32 reviews) 4. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (251 reviews) 5. [EngageBay CRM](https://www.softwareadvice.ie/software/83835/engagebay) — 4.7/5 (907 reviews) ## Reviews ### "Data management simplified" — 3.0/5 > **Guilherme** | *16 March 2019* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: Mapp allows you to connect, visualize, filter data and use that data to create audiences and marketing campaigns, all within one single platform. It's a great tool to do that if you don't have database management staff in your company, and even if you have, you can use its advanced API to automate some of the more tedious tasks. > > **Cons**: The email marketing/HTML creator has some bugs and won't interpret code correctly sometimes. The templates not usually work in a responsive manner, so sometimes you have to manually tweak it so it works on every type of screen and email provider. > > Good, but could be better, especially regarding the email marketing tool. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/239134/mapp-cloud) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data