Meta for Business

4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Meta for Business

Facebook for Business is a social media marketing solution that helps businesses promote products/services and connect with the target audience. The application enables users to design personalized ad formats and pages to drive sales and improve brand awareness among online customers. Facebook for Business allows organizations to create custom Facebook pages with location, name, website address, and contact details and invite customer to connect via the social network. The system automatically notifies the connected people about new updates, posts, videos or promotions and events. Facebook for Business offers various other features such as marketplace, community management, integrated calendar and more.
Meta for Business Software - Facebook for business
Meta for Business Software - Messenger for business
Meta for Business Software - WhatsApp for business
Meta for Business Software - Facebook for business - thumbnail
Meta for Business Software - Messenger for business - thumbnail
Meta for Business Software - WhatsApp for business - thumbnail

Meta for Business pricing

Meta for Business does not have a free version and does not offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
No

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Browse Meta for Business Reviews

2,355 of 2,355 reviews
Sort by:
Ali
Ali
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 21/9/2024

Meta Business over all other Content Schedulers

Overall we prefer Meta Business to other content planners/scheduling platforms. Meta also prioritizes pushing content that is scheduled through their proprietary platforms (so this is also good for your content).

Pros

Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!

Cons

Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!

Alternatives Considered

Planable, Buffer and Loomly

Reasons for Choosing Meta for Business

Meta is much easier to use, and the algorithm prioritizes content from Meta over third party schedulers.

Switched From

Buffer and Hootsuite

Reasons for Switching to Meta for Business

Meta is a free product and has actually developed more advanced features over the years - like their analytics! While bugs still exist, they have improved!
Morgan
Morgan
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/12/2024

A well mapped program!

Used several of the metaphor business features integrated with other programs and was very happy with it

Pros

Tons of features all in one program! Efficient! Yeah, I think we do like 568. What’s that that means like in a week will continuously start getting 100. Yeah cause they’re 25 or 15 and so if we do five a day in about a week, we’ll start getting five a day paid.

Cons

I had a few issues with linking payments, but got it figured out

Kent Dominic
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

3
Reviewed on 10/1/2025

Meta for Business: the new and best business platform

Experience is great and shocking how you can see Instagram, WhatsApp, Messages and more in a single platform.

Pros

You can reply on customers and keen people about your product

Cons

You can not communicate new messages on people but only reply to them via comment or messages

Karel
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 17/11/2024

A must have for online businesses

Pros

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

Cons

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

Milagros
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/1/2025

ALL YOU NEED IN ONE PLACE

It allows me to schedule posts or stories so I don't have to be on my phone when posting. It allows me to see how my social media growth is going and also organize my promotions.

Pros

Overall is an application that allows me to have my business organized and everything in just one place.

Cons

It has been giving me problems for about 9 months that have prevented me from being able to correctly synchronize my Instagram with my business's Facebook page. Although I have already seen that it is quite common, it does not take away from how excellent it is.

Nedim
Nedim
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 14/1/2025

Suitable for managing clients under one roof

If you are to manage different clients and services it is good to have on one place.

Pros

Ease of management different clients and accounts

Cons

Support doesnt go into details at the first. You have to dig a lot to get some issues resolved.

Kimberly
  • Industry: Fine Art
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 30/12/2024

Happy with Meta

I really like the changes in the latest upgrade.

Pros

I love that I can schedule posts ahead of time across Insta and FB business pages.

Cons

The story feature of Meta is not quite as up to date as Instagram story ability.

Matyas
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
2
Customer Support
1

4
Reviewed on 6/12/2024

You'll end up using it, what can you do.

It's unavoidable for many businesses, but we are yet to see good returns on our investments so far. Maybe it's simply not the right fit for our business but we'll keep trying for now.

Pros

One of the best ways to reach a large audience, there can be great opportunities if it's a good fit for your use case and you know what you're doing.

Cons

Very complicated menu structure which constantly changes, lots of technical and other errors on many of the features and pages. Meta will always find a way to spend your entire budget, whatever the case is.

Fabian
  • Industry: Civil Engineering
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
2

4
Reviewed on 6/12/2024

Facebook, a communication tool

It has a friendly features and they carry out routine upgrades

Pros

Allowing you connect and meet friends all around the world, i just one click

Cons

They get your account banned without reaching out to you on the reason for the ban

Etem
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
4

5
Reviewed on 6/1/2025

Great to learn Media buying

Great to Scale his business from zero to hero

Pros

At first as a Beginner its hard to start With Meta ads but thank to metas Algorithm its a Child Play to set up Ads for you Brand or service

Cons

Many Settings bad support at the beginning

María
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
4
Customer Support
1

4
Reviewed on 6/9/2024

It's a need if you want to improve your business

I am satisfied with the results lately, but it's hard to work on it. Sometimes it takes too long to load the features. There are some features they have changed that it's not good for Local Business, but on the other hand, the campaings work better than 2 years ago. Their advantage plus option is very recommended nowadays.

Pros

It works fine, because it has a lot of audience. Besides, the Advantage plus is working really fine after a few years using it. Meta is working good to auto-optimize the campaigns we work on.

Cons

It's very slow to work in it. It changes too quickly and sometimes it's hard to find the features we need. Besides it would be nice if it shows better reports of the actions and campaings.

Tobias
  • Industry: Graphic Design
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 19/2/2024

Meta Review

I'm a everyday user of meta and it helps me to interact with people from different races, countries who believe in different religion.

Pros

It it easy to use as well as affordable.

Cons

It is not that secure it is easy for you to be hacked.

Javier
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
2

4
Reviewed on 7/8/2024

A required tool for any digital marketer

It is a tool which we are required to use in order to be present and run ad campaigns in Meta. I would never recommend it if we had to pay for it.

Pros

Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place. You can program posts and videos.

Cons

It is constantly changing, and something which works today can break tomorrow. (Account associations, permissions, and of course account suspensions without any cause are the major issues we've faced)
Also: It is almost impossible to get any help from the current help options. Customer service is terrible.

Atama
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/9/2024

Meta for Facebook Pages

I Manage all my businesses and I am able to switch from page to page and visually see all my date I have collected.

Pros

It is easy to switch between all my Social pages I manage.

Cons

Have not disliked it yet, I will need to use it some more.

Jose
Jose
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 22/4/2024

A must for digital advertising

Pros

Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Cons

Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

Soumaya
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/9/2023

Méta for digital page success

easy to use, efficient, economical, rich in information, it is a tool that makes it easier for us to manage our activity

Pros

I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of planning, launching and monitoring an advertising campaign and manage the commun. All this is for free. I should also mention the fact of being in contact with the community, understanding their preferences, expectations and reactions really helps us produce adequate content and ensure good performance of the page.

Cons

Nothing to mention about inconvient of méta but I would Like to have all social media included in for example ( Linkedin, Tik tok et Youtube...)

Allen
Allen
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
1

3
Reviewed on 5/4/2024

Basic social promotion but ads need to be dialed in and be wary of promotions

Pros

I like being able to post content to Facebook and Instagram and I like how WhatsApp has been able to be customized more for businesses

Cons

I don't like how they promised me and ad credit for running ads and they never delivered on their promise

Alternatives Considered

WhatsApp, Instagram and Facebook Business Suite
Marit
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
2
Ease of Use
1
Customer Support
1

1
Reviewed on 6/5/2024

Most confusing software I've ever used

Very frustrating, confusing and anger enducing.

Pros

I like that you can now schedule social content in the app itself. Other third party apps got my Instagram account blocked.

Cons

Almost everything. It's the most confusing piece of software I've ever seen. Every time I click on something, the whole layout and interface changes and it seems to bring you to a new version of the same system, where everything is different. I'm always lost, can never find what I'm looking for and hate to use it.

Daja
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
0

5
Reviewed on 15/2/2024

Meta for Business

Pros

I love the convenience Meta for Business creates for my small beauty business. I can see everything I need, in one place.

Cons

One thing that wasn’t simple is setting up my catalog to add products to my online shop. It was difficult to locate certain pages needed to access the catalog itself. Eventually I found it all to set up, but it was time consuming.

David
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
2

4
Reviewed on 4/10/2023

More of a 'should have' than 'must have'

Overall, a presence on Meta nowadays is almost an unwritten rule of any business, however I would not recommend managing it yourself unless you have prior experience with the platform. It has awful customer support that will either advise you cannot do things or just send you the link to the closest matching FAQ (IF you can actually get a hold of their support, that is). Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the pricing. That being said, if used effectively, Meta can be one of the most powerful marketing tools you can get utilise, it just has to be used correctly.

Pros

Meta for Business provides possibly the largest exposure for customers possible, however it can be quite difficult to use and costly to use effectively.

Cons

The sheer complicated factor of Meta combined with it's almost useless customer support mean it's almost impossible to get help using the product, and is one reason why third party social media management companies exist in order to do this for you. Unless you have experience using this product, you almost certainly will not use it to it's full potential.

Teresa
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
2
Ease of Use
3
Customer Support
3

3
Reviewed on 26/10/2023

Meta

It’s ok

Pros

Not sure what I do like about it to be fair.

Cons

The algorithms are awful.The policing of some pages are dreadful You shroud be able to separate your personal page from your business pageYou should be able to share to a business page this is very difficult to do

Justin
Justin
  • Industry: Government Administration
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 18/6/2024

Great Way to Crosspost on Social Media

We have really enjoyed using Meta for Business overall and look forward to using it more in the future.

Pros

At the Indiana Historical Bureau, we like that we can create a post and publish it simultaneously on Facebook and Instagram, which has helped grow the latter account substantially. We also really like the post planning tool, which allows us to schedule posts weeks or even months in advance, saving us time on social media work.

Cons

We have found that some of the wayfinding for components of the application is a little difficult to discern. It is not always obvious when you're switching from a personal account on Facebook and when you're using the official IHB account. This component could be made much easier.

Shana
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/4/2024

Meta gets the job done!

Pros

It's a great tool for promoting businesses and online presence. It is easy to navigate.

Cons

I've noticed an uptick in phishing emails warning that policy violations have occurred. I'm not sure what can be done about it. I realize this is a real problem that is not limited to just Meta.

Abegail
Abegail
  • Industry: Consumer Services
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 4/4/2024

Meta for marketing

If you are looking for a tool to use in Social media marketing then you can try Meta.

Pros

You can easily automated when to post a content.

Cons

Some features are not that have reasonable pricing.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
1
Customer Support
1

3
Reviewed on 12/10/2023

Works great until it doesn't.

It's hit or miss whether or not it works for clients based on industry and audience. You're very much under the thumb and will of Meta and have to play by their ever changing rules or not at all.

Pros

Can't argue with the reach and exposure. It's a great way to reach specific audiences and to build brand recognition and loyalty.

Cons

Constant changes. Frequent interface updates makes it very hard to find what you're looking for. It also makes help articles and walk throughs irrelevant. However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to actually talk to a human being.

Dimitris
Dimitris
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
2
Customer Support
1

4
Reviewed on 18/9/2024

A powerful, yet complicated, advertising tool

We are an advertising agency and we are using Meta for Business on a daily basis for a number of our clients. The wealth of tools & options that it provides can be powerful when used correctly. However, the complexity of the tool and the endless metrics can misguide both users and end clients, when it comes to reviewing results & deciding on upcoming campaign optimisations.

Pros

The platform is always updated & renewed with new functionalities to help advertisers target their audiences.

Cons

The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis. Also, the platform is trying to automate everything through AI hence users need to be really experienced in order to make the most out of the platform.

Imanol Alfonso
Imanol Alfonso
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
1
Customer Support
1

2
Reviewed on 2/2/2025

It's magic if you can configure it well.

Very bad experience configuring it and good experience once everything works well.

Pros

It's easy to manage the page + instagram communications from the same place.

Cons

Very difficult to integrate everything well. Thousands of options that are really difficult to understand.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 17/4/2024

Meta for Business is NECESSARY for Business

Pros

Every business needs Meta for Business. Being able to schedule content, having your content calendar, viewing analytics, real-time chat and automated chat, and having both Facebook and Instagram is crucial. It's very easy to use, and it often has valuable recommendations, including active times for posting. It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts. It's free, and paid advertising is low-cost. The analytics alone would be worth paying (but you don't have to!). There are so many great features and functions - I could keep writing for hours.

Cons

There are not many cons with Meta for Business. On rare occasions, a post may fail to publish when it's scheduled—that can be very frustrating, so it's important to check to make sure it's published properly. You may have an issue with tagging as a user may not always come up but there's a workaround by typing in the profile URL. Meta for Instagram analytics is frequently inaccurate, so I highly recommend going directly to Instagram and manually pulling post analytics.

Valentine
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 3/5/2024

Best app for communication and advertising your business

Am in Africa and my siblings are over seas and we all use Meta apps for communication wen u call it's more like my siblings are just next to me I feel their presence like we here while we not I would like to thank thank them for their services.

Pros

It's easy to use affordable and much safer also cheaper than calls and texts messages makes communication much easier with people around the world

Cons

There have improved in their services and I believe there working to do much better for their clients making the world easier for u

Tara
Tara
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
1

4
Reviewed on 15/3/2024

Necessary, 'free' tool for advertising. Comes with a learning curve.

Overall, ok experience. The benefit of being able to advertise on their platforms outweighs the frustrations: constantly removing targeting options that are helpful for us, always making it harder to build custom campaigns versus their AI suggested, and the nonexistent support is frustrating when we have ads that get disapproved.

Pros

I love the self-serve options and customizations

Cons

How glitchy it can be when loading campaigns or trying to publish ads. Also, I've been working in it for 10 years so am well-versed, but for newcomers it's definitely a good learning curve to get maximum benefit out of it (and not be taken advantage of by all their AI options that are automatically suggested).

Amanda
Amanda
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 7/11/2024

Meta for Business Review

I would say it's an average experience. It gets the job done but doesn't wow me. For advanced scheduling I use a third-party tool (ContentStudio) rather than directly through Meta.

Pros

It makes it pretty easy to collaborate and connect to my client's Meta Accounts.

Cons

There are updates being made a lot and oftentimes links won't take you to the right spot and jump back to broken links or missing links.

Derrick
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 1/10/2024

Advertising Manager

My overall experience is i've been using the platform over the last 10-12 years running ads for various events, concerts, brands or talent.

Pros

Running ads via multiple placements using one platform to control ad delivery.

Cons

You cant control frequency within the platform and even when you create rules they are not as effective as you'd like them to be.

Alternatives Considered

X Pro, Simplified, Snapchat and theTradeDesk

Reasons for Switching to Meta for Business

Based on how many users I can reach via the platform and how often they are available to reach.
Pedro
Pedro
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
1
Customer Support
1

1
Reviewed on 17/2/2024

It's simply a very bad tool overall

HORRIBLE. That's it! We just use it sometimes because our customers ask for it, but we try to avoid it whenever possible.

Pros

I honestly do not see many pros for this other than still having a lot of users inside Facebook and Instagram. Other than that, it's miserable!

Cons

The fact that menus are constantly changing. Multiple and unstable errors in multiple parts of the platform. "Robot like" answers from support (this is by far the worst support I've ever seen and I know many people that worked for their support that gave up because their managers were simply very bad so it's a top to bottom problem inside the company). It's unbearable the fact that I know one specific case where two accounts (one page and one personal profile) that were stolen and their automated answer was multiple times the same: "You have to login to your account and change your password." A stolen account and this is the answer to the original owner? It's just unbelievable. We had multiple cases where we wanted to stop a campaign and were charged more than what we initially expected. We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors. We cannot believe how Meta Business can still survive honestly... other than the number of users, it's horrible their service.

Samuel
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 23/11/2024

Great product with easy to follow guide

I enjoy using the app for my business, it gives better value for money per lead and it has a very large communities of audience across many niche.

Pros

Easy to use with guide and tips to support users at every point, with great data insight from every ad touchpoints

Cons

Payment can be very challenging, card selection and rejection occurs often

Loreta
Loreta
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 9/9/2024

Worth to use

Overall - it is possitive, it eased the work with FB/Instagram audiences

Pros

Saving time by option to deal with many FB pages/ also instagram from one spot

Cons

Sometimes not working smoothly - not posting content, or some options not working. Direct help could be reached more easily

Verified Reviewer
  • Industry: Utilities
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
2
Customer Support
2

5
Reviewed on 23/1/2024

A necessary platform for all businesses

All in all, a tool that's easy enough to navigate and manage instagram and facebook presences simultaneously. It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. A pet hate!

Pros

This platform makes it easy to collaborate between team members.

Cons

It's not always straightforward to find what you need in the first instance, so can take a long time if you're unsure of something.

Kimberly
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 19/11/2024

Meta For Business

I do think it is a way to expand your client viewing. So I am not opposed to the different ways to expand the business.

Pros

The ability to reach clients and customers that we would not normally come in contact with.

Cons

In the beginning the payment method was hard to change. I tried to change credit cards and had to go through too many steps to make it happen.

Marie
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 3/9/2024

Great App!

My overall experience was it’s very efficient and effective when growing an account.

Pros

I like the features of an app designed to manage multiple social media accounts at once.

Cons

I didn’t like how difficult it was to delete accounts or replace accounts.

Jack
Jack
  • Industry: Nonprofit Organisation Management
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
2

5
Reviewed on 2/6/2024

Meta might work for you

It does the job. Other tools are more intuitive but sometimes using the platform over a third party can be good.

Pros

Specific platform features available that might not be available on third parties due to API limitations.

Cons

Inability to use full range of story stickers when scheduling.

Morgan
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
2

4
Reviewed on 14/10/2024

A must use tool if you can overlook the customer service

Overall, I love the product when it's working properly. When there is a service-wide glitch, it can be painful.

Pros

Meta is a powerhouse for targeted image ads. Its a necessary part of most full scale marketing campaigns because you can achieve great results.

Cons

Meta's customer service is almost non-existent. You bounce from an automated message to a real person constantly redirecting you to another team which will then redirect you back to the first team. It won't get resolved if you can't solve your issue yourself.

Cynthia
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 16/2/2024

Facebook ads are no longer a slam-dunk

Meta is hit and miss now. You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a mailbox full of porn ads. It's embarrassing as a business to have to click on and delete these messages. The worst part, there is no way to avoid it. It's so obvious that they don't care anymore and are only in it for the money.

Pros

I do have one "pro": I like that we can post to Facebook without leaving Instagram, which is at least a little more tolerable than Facebook.

Cons

There is no actual customer support. The spam and straight up PORNOGRAPHY they allow in Direct Messaging makes it extremely unpleasant to wade through the fake messages to hopefully find a real customer.

Ronnie
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 27/10/2023

Meta Enhances our Growth

We are a small nonprofit. Donations and engagement from social media make up a not-insignificant amount of our fundraising. We are not in a position to even consider removing social media from our business plan. However, we found that there was a significant knowledge gap between staff members who use social media for personal use and professionals who implement marketing strategies. We don't have the budget to hire a full-time social media marketer. At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours of loss productivity due to their lack of understanding of the features provided by Meta for Business. Utilizing Meta for Business has solved both of those problems. I strongly recommend businesses use the approach we used. It saves money, results in more engagement, and provides a more professional appearance.

Pros

The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week. By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we were spending.

Cons

There are no drawbacks or negative impacts of using Meta that would lead us to consider another approach. If anything, the biggest drawback is that it doesn't work on other social media platforms. Once we started using it, we quickly realized how much better it was than the included software on other platforms.

Serena
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 2/3/2024

Your business won't exist until you use it

Pros

I really like that it is really easy to adjust, select advertising, program posts, messaging, ...
And specially how easy is to work with a large group of teammates

Cons

Honestly, I don't have any problems whit this app. Maybe it can be quite expensive (when you first select your ads), but the relation cost-benefits really worths the price.

Gregory
  • Industry: Government Administration
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 4/8/2024

Meta is still essential

It really hasn't been bad, but like I said there's just a lot of spam that gets through and I don't know where that moderation happens.

Pros

Meta still provides crucial access to social demographics and is there for imperative for any organization trying to solicit or educate on their services. So what I like most about it was the simple fact that I have access to a lot of people through it.

Cons

Too much spam and political agendizing. It just soils the whole of the experience

Leah
Leah
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
3

5
Reviewed on 19/12/2023

Great Software for Social Media Marketing!

Overall, the experience has been great, even though there can be a few glitches. For the number of enhancements and productivity this software provides, it needs better and more consistency in updates.

Pros

This software is excellent, easy to use, and streamlined across multiple accounts for our program. We have been integrating Meta for a while now since we discovered how much data is presented on our engagement and marketing strategies to our audience!

Cons

It is hard to navigate how to merge social media accounts so content can be shared on both platforms. I have looked up numerous "how-tos" and community threads. Even though I have taken all of the correct steps, it is still unsuccessful.

Verified Reviewer
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 16/6/2024

Meta for Online Business Management

I am able to grow my online business with the help of this platform. I can schedule my post and manage my page without spending a lot of time in it.

Pros

It has a lot of features that can help me manage my online platform for business.

Cons

At first I find it hard to maneuver the features but with continuous use I learn to get along

Juliette
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
1

4
Reviewed on 29/5/2024

Meta is still a must for fashion businesses

We need to work with Meta, but the idea for me is to diversify the acquisition channels as much as possible so not to be too Meta dependant.

Pros

Meta allows you to push your brand through instagram and facebook. If you have nice content, even with a rather small budget you can reach your first customers.

Cons

It is sometimes very difficult to talk to someone in charge when you have issues. The advice from Meta's team are not always oriented towards improving the business and performance for their customers.

Jerrica
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
3
Customer Support
5

5
Reviewed on 3/7/2024

Meta at its best

Pros

This is a great tool for reaching your audience and marketing to the right people. The set up is ease for getting a page ready to run. Posting is great and can be done on multi-platforms all at once. The planner is a convenient way to keep on track.

Cons

The cost to run the actual ads can be pricey. The schedule posting should go more then 30 days in advanced. The initial layout for the suites can be a bit confusing.

Kim
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

4
Reviewed on 12/9/2024

A must have for running ads on Facebook and Instagram

Pros

Meta for Business is the only tool you can use . The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is.

Cons

The dashboard can be very overwhelming for new users. There are certain features that even after using the tool for several years I don't know what they are for or how to use them properly.

William
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
2

4
Reviewed on 4/11/2024

Necessary Evil

Meta for Business is a necessary evil. It works and generates business, however there are obvious quirks with the software that are a continuous annoyance. The UI could be a little more straightforward, but I understand they jam in a lot of "features".

Pros

It works to generate business, it's not perfect but we run a lot of ads and generate a lot of leads.

Cons

UI not straightforward. Weird quirks that make completing somewhat normal tasks difficult. Support and getting responses is sub par.

2,355 reviews

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